02 - Volume - Sales Manager

Topic 2: Entering the System x Portfolio
One and Two-socket Servers
By the end of Topic 2, you should be able to:
> Identify the System x, 1 and 2 Socket Server family. > Discuss the advantages of each System x server. > Identify key messaging and positioning of the family.
IBM Systems & Technology Group Education & Sales Enablement
2010 IBM Corporation
Topic 2 Agenda
> 1 & 2 Socket Opportunity < > Addressing Our Customers Needs > 1 & 2 Socket Portfolio > M3 Announcement > Rack Servers > Tower Servers > Options Valuable to you > Summary
Largest x86 Server Market

HUGE rack & tower opportunity
> 61% of x86 revenue (78% of units)

Workload
> 1 & 2 socket systems optimized for Infrastructure, Collaboration and Web
60% of total server workload opportunity High volume highest usage in these 3 workloads
> 40% of IBM x86 SAP revenue opportunity on HV System x

Virtualization
$24.3B
> Majority of VMWare licenses are on high volume systems

23% Hi Vol Hi End Blades
Blades $5.6B
Hi End 16% $3.8B
Hi Volume $14.8B 61%
Integrao tecnolgica entre as linhas de hardware IBM
Ease of Use
Industry Standard Technologies
System x
System p
System z
System Storage
BladeCenter
Efficiency Availability Reliability Scalability Virtualization
Helping Our Customers Meet Their IT Challenges

IBM System x 2 Socket Servers New M3 Models
Are you planning to consolidate and simplify your IT environment ?
> IBM M3 models provide up to 15:1 consolidation

over installed legacy systems.
Are you adding/replacing servers ?
> IBM M3 servers offer improved

price/performance/capacity
> Fewer systems required with improved total cost

of ownership
Topic 2 Agenda
> 1 & 2 Socket Opportunity > Addressing Our Customers Needs > 1 & 2 Socket Portfolio < > M3 Announcement > Rack Servers > Tower Servers > Options Valuable to you > Summary
Roadmap de servidores High Volume

x3550 M2 x3550 M3 Refresh
1U, 2-socket Intel Xeon QC
Business Critical
x3250 M2
Speed Bump
1U, 2-socket Intel Westmere Processor
x3250 M3 Refresh
General Business
x3500 M2
Speed Bump
x3500 M3 Refresh
Business Critical
x3400 M2
Speed Bump
x3400 M3 Refresh Speed Bump

Flexible
General Business
x3200 M2 Refresh
5U, 1-socket Intel Processor
x3200 M3
5U, 1-socket Intel Processor Dual core & Quad core
Speed Bump
Q4 09
Q1 10
Q2 10
Q3 10
Q4 10
Relao de performance entre Nehalen e Westmere

Performance dos novos processadores Westmere Nehalem Processors
Xeon Xeon Xeon Xeon Xeon Xeon Xeon Xeon Xeon Xeon Xeon E5506 E5507 E5620 E5630 E5640 X5650(6c- X5660(6c X5670(6cX5680(6c X5667(4c X5677 (2.13/4.8) (2.26/4.8) (2.4/5.8) (2.53/5.8) (2.66/5.8) 2.66) -2.8) -2.93) -3.33) 3.06) (4c 3.46)
Performance dos processadores Nehalen
Xeon E5504 (2.00/4.8) Xeon E5506 (2.13/4.8) Xeon E5520 (2.26/5.86) Xeon E5530 (2.4/5.86)
1% 0% -27% -29% -32% -39% -41% -42%
7% 2% -23% -26% -28% -36% -38% -39%
56% 50% 13% 9% 5% -6% -9% -11%
61% 56% 17% 12% 8% -3% -6% -11%
67% 60% 21% 16% 12% 1% -2% -5%
134% 124% 69% 63% 57% 41% 37% 33%
141% 131% 74% 68% 62% 46% 41% 38%
147% 137% 79% 72% 66% 49% 45% 41%
161% 150% 88% 81% 75% 57% 52% 49%
90% 82% 37% 32% 28% 15% 11% 8%
112% 103% 53% 47% 42% 28% 24% 21%
Xeon E5540 (2.53/5.86)

Xeon X5550 (2.66/6.4) Xeon X5560 (2.8/6.4) Xeon X5570 (2.93/6.4)
Refreshed Product Line for 2010

Latest Intel 4C & 6C Processors UDIMM Support
x3650 M3 The Ultimate Business Critical Server
Increased Memory & HDD capacity Supports 6Gb RAID Expanded support for redundant power (x3400 M3)
x3500 M3 Business Critical Tower Server x3400 M3 General Business with Enterprise Features
x3550 M3 General Business Compact Server
New lower cost DC Processors Increased Memory UDIMM Support More NICs (x3200 M3) 6Gb RAID (Optional)
x3250 M3 Big Performance at Entry Value
x3200 M3 Entry Value Business Engine
The New 1 & 2 Socket Rack & Tower Portfolio

Rack and Tower Portfolio Desk side IT
Acquisition cost, security, rugged, easy
Server Room / Data Closet

Cost, density, higher availability, networking, power, management, TCO
Enterprise/Mega Data Center

Performance, efficiency, availability, powerful management, TCO
Attributes
Top Workloads
Virtualization/Consolidation Email / Collaboration Web Serving
Mission Business Critical
x3500 M3 x3650 M3
General PerforBusiness mance
x3400 M3 x3550 M3
Entry Value Value
x3200 M3 x3250 M3 Email Collaboration Email Collaboration Web Serving / Consolidation Virtualization Virtualization / Consolidation
Top Web Serving Workloads
Posicionamento de Servidores IBM System x

Servidores Rack Servidores Torre
x3250 x3500
x3650
x3550
x3400
x3200
DL380
IBM
DL120
Sem fonte redundante
DL360 DL160
DL180
ML370 ML350 ML150
R710 R610 R410 R510
HP
ML110
R210
T610
T710
DELL
T310 T110
T410
Topic 2 Agenda
> 1 & 2 Socket Opportunity > Addressing Our Customers Needs > 1 & 2 Socket Portfolio > M3 Announcement > Rack Servers < > Tower Servers > Options Valuable to you > Summary
Target Markets for Rack Optimized Servers
Key Customer Segments Small Business

Limited to a few servers Growth strategy beyond revenue
Customer Environments
> Little or no IT skill > Cost sensitive > Ease of management > Dispersed locations > Ease of setup > Large data requirement (some) > Growth strategy beyond cost > Service & support > RAS > Designed for office environment
Autonomous/Independent Depts.
Distributed computing environments IT owned/operated by departments Ad hoc projects / business strategies
Remote Locations
With wiring closet/rack infrastructure Multi-server requirement
Larger branch offices, etc.
Enhancements of x3650 M3 / x3550 M3 vs. x3650 M2/ x3550 M2

More Features > Westmere 2/4/6-core and Nehalem 4-core Support > 18 RDIMMs and 12 UDIMMs > 16 HDD with ODD (optional) on x3650 M3 > 8 HDD on x3550 M3 > Energy Star Compliance Improved Performance > 130W 3.33GHz (6-core) and 3.46GHz (4-core) processor support > 18 DIMMs and 2DPC@1333MHz > New 6Gbps RAID adapter Increased Value > 1 CPU fan in x3550 M3 base system > Low Voltage 40W processor with 1.35V DIMM support > ODD option > Entry RAID models > New slides and Cable Management Arm

x3550 M2 Servidor Rack IBM System x3250 M3 Speed Bump Refresh Business 1- 1x processador Intel Xeon Quad Core 2U, 2-socket Critical 2-socket Raid 0,1 integrada 2Controladora de2U, discos Intel Westmere Intel Xeon QC Processor 3- Discos Hot-Swap SAS 2.5 (+performance e confiabilidade) x3550 M3 M2 4- Memria x3250 padro 2GB DDR3 / suporta at 16GB UDIMM e 32GB RDIMM Speed Bump Refresh General 5Software de gerenciamento gratuito IBM Director 1U, 2-socket Business 1U, 2-socket 6- Anlise preditiva de falhas Intel Westmere Intel Xeon QC Processor 7- 3 anos de garantia on site x3500 M3 x3500 M2 x3550 M3
Business Pblico-alvo: Critical
SMBs e grandes empresas executando cargas de trabalho 5U, 2-socket 5U, 2-socket Intel Westmere como e-mail, servidor Web, arquivo e impresso, firewall, segurana e Intel Xeon QC Processor aplicativos personalizados x3400 M2 x3400 M3
General Benefcios: Business
Refresh Speed Bump
Refresh
Speed Bump
Primeira escolha para clientes sensveis a preo pois entrega 5U, 2-socket 5U, 2-socket Intel Westmere desempenho, gerenciamento em um servidor rack compacto de 1U. Intel Xeon QC
Processor
x3250 M2
x3250 M3 Refresh
General Business Q4 09
Speed Bump
Q1 10
Q2 10
Q3 10
Q4 10

x3550 M2 Servidor Rack IBM System x3550 M3 Speed Bump Refresh Business 1- At 2x processador Intel Xeon Quad Core 2U, 2-socket 2-socketRaid 0,1 ou Raid 0,1 e 5 integrada 2-Critical Controladora de 2U, discos Intel Westmere Intel Xeon QC Processor 3- Discos Hot-Swap SAS/SATA 8x 2.5 (+performance e confiabilidade) x3550 M3 x3250 M2 4- Memria padro 2GB DDR3 ou 4GB DDR3 / suporta at 144GB Speed Bump Refresh General 5Software de gerenciamento gratuito IBM Director e anlise de falhas 1U, 2-socket Business 1U, 2-socket 63 anos de garantia on site Intel Westmere Intel Xeon QC Processor 7- Modelos com 2x fontes integradas e que permitem escalar 2x fontes x3500 M3 x3500 M2 x3550 M3
suporta aplicativos colaborao, virtualizao, consolidao e 5U, 2-socket 5U, 2-socket Intel Westmere aplicativos front-end (i.e. SAP e Oracle) Intel Xeon QC
Processor
Refresh
Speed Bump
x3400 M2
x3400 M3
Benefcios: clientes que precisam de uma soluo de eficincia Speed energtica, Bump Refresh General alta disponibilidade, flexvel para crescimentos e com capacidade de Business 5U, 2-socket 5U, 2-socket Intel Westmere virtualizao que pode ser facilmente gerenciada Intel Xeon QC
Processor
x3550 M2
x3550 M3 Refresh
Business Critical Q4 09
Speed Bump
Q1 10
Q2 10
Q3 10
Q4 10
Servidores IBM so mais simples de usar!
O IBM x3550 M3 no requer nenhuma ferramenta para instalao ou manuteno alm de possuir o Light Path diagnostic que permite visualizar a situao interna do servidor sem ter que abri-lo!

x3550 M2 Servidor Rack IBM System x3650 M3 Speed Bump Refresh Business 1- At 2x processador Intel Xeon Quad Core 2U, 2-socket 2-socketRaid 0,1 ou Raid 0,1 e 5 integrada 2-Critical Controladora de 2U, discos Intel Westmere Intel Xeon QC 3- Discos Hot-Swap SAS/SATA 16x 2.5 (+performance Processor e confiabilidade) x3550 M3 x3250 M2 4- Memria padro 4GB DDR3 / suporta at 192GB Speed Bump Refresh General 5Software de gerenciamento gratuito IBM Director e anlise de falhas 1U, 2-socket Business 1U, 2-socket 63 anos de garantia on site / suportam 2x fontes de energia Intel Westmere Intel Xeon QC Processor 8- Excelente I/O: 4x portas PCI e at 4x portas de Rede x3500 M3 x3500 M2 x3550 M3
suporta aplicativos colaborao, virtualizao, consolidao, 5U, 2-socket 5U, 2-socket Intel aplicativos front-end (i.e. SAP e Oracle), banco de dados eWestmere HPC Intel Xeon QC
Processor
Refresh
Speed Bump
x3400 M2
x3400 M3
Benefcios: clientes que precisam de uma soluo para ambientes crticos Speed Bump Refresh General sem ponto de falha com alta eficincia energtica, disponibilidade, flexvel e Business 5U, 2-socket 5U, 2-socket Intelgerenciada Westmere com capacidade deIntel virtualizao que pode ser facilmente Xeon QC
Processor
x3650 M2
x3650 M3 Refresh
Business Critical Q4 09
Speed Bump
Q1 10
Q2 10
Q3 10
Q4 10
x3650 M3 Viso frontal
Delivering Innovation with IBMs Two-Socket Rack Servers

Versus Most Recent Generation Servers x3550 M3 Up to 40% top bin-to-bin performance increase (up to 60% for HPC) New 4C & 6C Intel Xeon 5600 series processors offer same The Ultimate Business General Business performance Critical Server Compact Server (1) as Xeon 5500 processors at 30% less power 50% more memory capacity(3) and 60% more internal storage NEW higher performing NEW higher performing capacity 4C & 6C processors 4C & 6C processors 6Gb RAID for increased performance and throughput (incl 130W) (incl 130W) 130W processor, UDIMM, 2DPC@ 1333 on Xeon 5600 processors
x3650 M3
50% INCREASE memory capacity 192GB max UDIMM support 60% INCREASE storage capacity 9.6TB SAS(2) max COMPLETE 6Gb RAID solutions
Versus Legacy Servers

Significantly reduce total cost of ownership and combat data center sprawl with 15:1 consolidation(1) Up to 50% reduction in operating expense, 3 month ROI(1) Leadership energy efficiency - New thermal designs = savings of $100/server/yr(3) - Pressure-sensitive altimeter helps manage power consumption Up to 8x virtualization performance with robust hardware across CPU, chipset and LAN
50% INCREASE memory capacity 192GB max UDIMM support 60% INCREASE storage capacity 4.8TB SAS(2) max COMPLETE 6Gb RAID Solutions
Trusted Brand
TBR(1) #1 ranking for customer satisfaction Ranked #2 in both Business Week and Interbrands 2009 Best Global Brand surveys Top IT Company Best in class reliability and availability w/ predictive failure & redundancy Business critical servers with full hot swap capability, including fans
Easy to Deploy, Manage & Service

Enhanced systems management (IMM, ToolsCenter, UEFI, Director, Active Energy Manager) Best-in-Class RAS (highly redundant design, PFA, LightPath Diagnostics) Open architecture and common tools for quick and simple installation
(1) Based on Intel Engineering Data 2009/2010 (2) Based on Alinean Tool Calculations (3) Planned availability of 16GB RDIMMS 2Q10 (4) IBM Engineering Research Study 1Q09
IBM System x3650 M3

The Ultimate Business Critical Server
Key Features
Higher performance vs. most recent generation servers Greater value vs. legacy servers
Customer Benefits > Up to 40% top bin-to-bin performance increase (up to 60% for HPC) > New 4C & 6C Intel Xeon 5600 series processors offer same performance as Xeon 5500 processors at 30% less power(1) > 50% more memory capacity(3) (192GB max) and 60% more internal storage capacity (9.6TB SAS max) > 6Gb RAID for increased performance and throughput > 130W processor, UDIMM, 2DPC@ 1333 on Xeon 5600 processors > Significantly reduce total cost of ownership and combat data center sprawl with 15:1 consolidation(1) > Up to 50% reduction in operating expense, 3 month ROI(12 > Leadership energy efficiency - New thermal designs = savings of $100/server/yr(3) - Pressure-sensitive altimeter helps manage power consumption > Up to 8x virtualization performance with robust hardware across CPU, chipset & LAN
How to Win 1. Leadership energy efficiency & lower operational cost 2. Benchmark leadership (SpecPower)
3. Mission Critical features, including PFA on 6 subsystems vs. 3 with HP 4. The trusted IBM brand with world leadership services 5. Ultimate storage flexibility with 3 choices of HDDs with 50% more disk capacity when customer needs optical drive
Recognized #1 Trusted Brand
> TBR#1 ranking for customer satisfaction > Ranked #2 in both Business Week and Interbrands 2009 Best Global Brand surveys
Top IT Company > Best in class reliability and availability w/ predictive failure & redundancy > Business critical servers with full hot swap capability, including fans
Easier to use > Enhanced systems management (IMM, ToolsCenter, UEFI, Director, Active Energy Manager) with full management > Best-in-Class RAS (highly redundant design, PFA, LightPath Diagnostics) solution > Open architecture and common tools for quick and simple installation standard
Where to win Target Workloads: General purpose, commercial (eBiz/eCommerce, collaboration, virtualization, database, SAP, ERP) Target Industries: All Sectors & GB (1) Based on Intel Engineering Data 2009/2010 (2) Based on Alinean Tool Calculations Target Customers: HP and Dell rack accounts; IBM accounts with install base >3 yrs old (3) Planned availability of 16GB RDIMMS 2Q10
(4) IBM Engineering Research Study 2010 IBM 1Q09 Corporation
What's New for x3650 M3?

x3650 M2 MT:7947
60W, 80W and 95W Nehalem processors Support up to 4C 2.93GHz
x3650 M3 MT:7945
40W, 60W, 80W, 95W and 130W Westmere Support up to 4C 3.46GHz , 6C 3.33GHz Support select 80W and 95W Nehalem via CTO 18 RDIMM / 12 UDIMM slots 1.5V or 1.35V memory DIMM Support 2DPC@1333 for Westmere
Processor
16 RDIMM slots 1.5V memory DIMM RDIMM type: 1, 2, 4, 8GB
Support up to 128GB of memory
Memory
2, 4, 8GB RDIMM, max. 144GB

2GB UDIMM, max. 24GB (16GB RDIMM max. 192GB, 4GB UDIMM max. 48GB, 2Q/10*)
12 SAS/SATA/SSD, with ODD (optional) Max capacity: 6TB
16 SAS/SATA/SSD with ODD (optional)
Disk RAID Others
Max capacity: 8TB
3Gbps BR10i and MR10i

6Gbps M5014 and M5015 Low cost model (with BR10i)
3Gbps BR10il
6Gbps M1015, M5014 and M5015 1. Low cost model (with BR10il) 2. New slides and Cable Management Arm (2Q/10*)
* IBM SOD, subject to change without notice
IBM System x3550 M3

General Business Compact Server
Key Features Customer Benefits
Higher performance vs. most recent generation servers
> Up to 40% top bin-to-bin performance increase (up to 60% for HPC) > New 4C & 6C Intel Xeon 5600 series processors offer same performance as Xeon
5500 processors at 30% less power(1) > 50% more memory capacity(3) (192GB max) and 60% more internal storage capacity How to Win (4.8TB SAS max) > 6Gb RAID for increased performance and throughput) 1. Leadership energy > UDIMM Support efficiency & lower operational cost > Significantly reduce total cost of ownership and combat data center sprawl with 15:1 (1) consolidation 2. Flexibility by > Up to 50% reduction in operating expense, 3 month ROI(1) supporting up to 4 1xGbE network ports > Leadership energy efficiency (3) without using PCIe - New thermal designs = savings of $100/server/yr slot - Pressure-sensitive altimeter helps manage power consumption > Up to 8x virtualization performance with robust hardware across CPU, chipset & LAN 3. Benchmark leadership (SpecPower) > TBR#1 ranking for customer satisfaction > Ranked #2 in both Business Week and Interbrands 2009 Best Global Brand surveys 4. Mission Critical features including PFA Top IT Company on 6 subsystems vs. 3 > Best in class reliability and availability w/ predictive failure & redundancy with HP, and full hot > Business critical servers with full hot swap capability, including fans swap and redundant system, including fans > Enhanced systems management (IMM, ToolsCenter, UEFI, Director, Active Energy Manager) 5. The trusted IBM > Best-in-Class RAS (highly redundant design, PFA, LightPath Diagnostics) brand with industry leading services > Open architecture and common tools for quick and simple installation
Greater value vs. legacy servers
Easier to deploy, manage & service
Where to win Target Workloads: General purpose, commercial (eBiz/eCommerce, collaboration, virtualization, database, SAP, ERP) Target Industries: All Sectors & GB Target Customers: HP and Dell rack accounts; IBM accounts with install base >3 yrs old
(1) Based on Intel Engineering Data 2009/2010 (2) Based on Alinean Tool Calculations (3) Planned availability of 16GB RDIMMS 2Q10 (4) IBM Engineering Research Study 1Q09

x3550 M2 MT:7946h
60W, 80W and 95W Nehalem processors
Support up to 4C 2.93GHz 16 RDIMM slots 1.5V memory DIMM RDIMM type: 1, 2, 4, 8GB Support up to 128GB of memory
x3550 M3 MT:7944
40W, 60W, 80W, 95W and 130W Westmere
Support up to 4C 3.46GHz , 6C 3.33GHz Support select 80W and 95W Nehalem via CTO 18 RDIMM / 12 UDIMM slots 1.5V or 1.35V memory DIMM Support 2DPC@1333 for Westmere
Processor
Memory
2, 4, 8GB RDIMM, max. 144GB
2GB UDIMM, max. 24GB

(16GB RDIMM max. 192GB, 4GB UDIMM max. 48GB, 2Q/10*) 6 SAS/SATA/SSD, with ODD (optional) Max capacity: 3TB 3Gbps BR10i and MR10i 6Gbps M5014 and M5015 Low cost model (with BR10i) 8 SAS/SATA/SSD with ODD (optional)
Disk RAID
Max capacity: 4TB 3Gbps BR10il 6Gbps M1015, M5014 and M5015 1. Low cost model (with BR10il)
Others
2. Remove 2nd CPU fan from base system 3. New slides and Cable Management Arm (2Q/10*)
* IBM SOD, subject to change without notice 2010 IBM Corporation
Virtualizao em servidores 1-2 socket? Porqu?

Mudanas significativas da tecnologia permitem que clientes possam ter segurana e confiabilidade para virtualizar em servidores IBM High Volume
2006 antes 2009 hoje Dual / Quad / 6 Core Baixssima utilizao Licena por socket VMware V4/Server, Xen, Microsoft Virtual Server Por socket HW, OS, applications, systems mgt, power and cooling More tightening of HW budget
Tecnologia Utilizao Licena SW

Fornecedores
Single core Utilizao moderada Licena por socket VMware ESX/GSX Por socket HW, OS, applications, systems mgt
1 app per core makes sense Opportunity for spending efficiency Virtualization cost / core vastly reduced More offerings, competition, better features
Custo Gasto de TI
Reduce TCO With Increased Performance

15:1 Consolidation Ratio with Energy Efficient Design
Customers can lower energy costs $100 per server annually and maintain workload (2) levels with significantly fewer of the new IBM x3650 M3 servers
(1)
2005
15 - x346 Server Single-Core processor
50% lower annual energy costs(1) Over 12x more performance per server(1) 93% Floor Space Reduction
15:1 Consolidation
2010
1 - x3650 M3 Server Six-Core processor
(1) (2)
Based on Intel performance data, 2009 IBM Engineering Research Study, Feb09
Reduza custos com eficincia energtica!
IBM possui liderana nos resultados de Benchmark de servidores rack 2-socket do mercado x86
IBM lidera, com grande vantagem, benchmark de performance por Watt. Mais processamento com muito menos consumo de energia
Benchmark SPECpower IBM (x3650 M3) 2927 HP (DL380 G6) 2012 Dell (R710) 1918 Comments
IBM Leadership
SAP
TPC-E
5100 Users1
817 tpsE @ $3192
3,300 Users
NA
NA
766 tpsE @ $334
IBM Leadership
IBM Leadership
1 2
New benchmark result expected 4/30/10 Published benchmark for x3650 M2

27
Reduce cost with leadership energy efficiency

System x Rack & Tower Energy Highlights:
> Up to 60% reduction in power when idle and up to 25% > Same performance as Xeon 5500 processors at 30%
less power(2)
reduction when fully utilized vs. the previous generation
> Up to $100 in energy savings per server per year(1) > New > 92% efficiency power supplies exceed the CSCI
7/09-6/10, 80 Plus Gold efficiency standard x3650 M3 and x3550 M3
> Pressure-sensitive altimeter comes standard in the > Combined with the IMM, and counter-rotating fans, the
x3650 M3 and x3550 M3 get better cooling efficiency with fewer fans
IBM Systems Director Active Energy Manager (AEM) v4.1

Features Report & collect actual Power draw Power trending Intelligent power virtualization CPU control with Intel DBS Benefits No more data center budgeting assumptions System-level power analysis Automated or user defined power control Reduces power draw during low utilization
OS independent
Works on all racks and all compatible OS
(1)
IBM Engineering Research Study, Feb09
Topic 2 Agenda
> 1 & 2 Socket Opportunity > Addressing Our Customers Needs > 1 & 2 Socket Portfolio > M3 Announcement > Rack Servers > Tower Servers < > Options Valuable to you > Summary
Target Markets for Tower Servers

Key Customer Segments
Very Small Business Sole Proprietorship/Partnership Independent business Limited number of employees Franchising Loosely affiliated Selective business model Small Remote Locations Require single server presence Service Office, Sales Office, etc. Co-located File/Print Servers Distributed file/print servers Bought by department
Customer Environments
> Little or no IT skill
> Cost sensitive

> Ease of setup > All-in-one design > Ease of management
> Dispersed locations

> Large data requirement (some) > Growth strategy beyond cost > Service & support
> RAS
> Designed for office environment
Why x3500 M3 / x3400 M3 vs. x3500 M2 / x3400 M2?

New features & performance improvements > Higher processing power and bandwidth with new Xeon processing technology > New 6Gbps RAID technology and interface to increase the storage performance. Improve flexibility and scalability > Scalable and flexible design on Processor/Memory/Disk/IO > Storage upgrade kits available to start basic and upgrade if required New low power option available > Supporting Low Voltage Memory
Increase value > New 3 Gbps RAID solution (BR10il) on base model
Reduce risk > Supports previous generation sweet spot processor, 3Gbps RAID controller,
operating systems, and memories via CTO for smooth transition to the new M3.

x3550 M2 Servidor Torre IBM System x3200 M3 Speed Bump Refresh Business 1- 1x processador Intel Xeon Quad Core 2U, 2-socket 2-socketRaid 0,1 integrada (+ performance) 2-Critical Controladora de 2U, discos Intel Westmere Intel Xeon QC Processor 3- Discos Hot-Swap 250GB 3.5 (+confiabilidade) x3550 M3 x3250 M2 4- Memria padro 2GB DDR3 / suporta at 16GB UDIMM e 32GB RDIMM Speed Bump Refresh General 5Software de gerenciamento gratuito IBM Director 1U, 2-socket Business 1U, 2-socketFoundation e Fonte redundante 6Modelos com Windows Intel Westmere Intel Xeon QC Processor 7- 3 anos de garantia on site x3500 M3 x3500 M2 x3550 M3
pequenas e mdias empresas carga de trabalho e-mail, Web, 5U, 2-socket Intel Westmere servidor de arquivo 5U, e 2-socket impresso Intel Xeon QC
Processor
Refresh
Speed Bump
x3400 M2
x3400 M3
Benefcios: baixo custoRefresh de aquisio para rodar aplicativos do negcio com Speed Bump General segurana de gerenciamento Business e confiabilidade. Alm de incluir ferramentas5U, 2-socket 5U, 2-socket Intel Westmere poderosas. Intel Xeon QC
Processor
General Business
x3200 M2 Refresh
5U, 1-socket Intel Processor
x3200 M3
5U, 1-socket Intel Processor Dual core & Quad core
Speed Bump
Q4 09
Q1 10
Q2 10
Q3 10
Q4 10
Servidor Torre IBM System x3200 M3

Modelos com fonte redundante

Speed Bump Servidor Torre IBM System Refresh x3400 M3 Business 1- Critical At 2x processador Intel Xeon 5500 ou 5600 2U, 2-socket 2U, 2-socket Intel Westmere 2- Controladora de discos Raid 0,1 integrada (+ performance) Intel Xeon QC Processor 3- Discos Hot-Swap 4x 3.5 ou 8x 2.5 6Gbs x3550 M3 x3250 M2 Speed Bump 4- Memria padro 2GB DDR3 ou 4GB DDR3 / suporta at 128GB Refresh General 5Opo de fonte de energia redundante e no redundante 1U, 2-socket Business 1U, 2-socket Intel Westmere 6- 3 anos de garantia on site Intel Xeon QC Processor 7- SW de gerenciamento e anlise de falhas x3500 M3 x3500 M2 x3550 M2 x3550 M3
Refresh
Speed Bump
Indstrias com base em filiais e outras SMBs com ambientes 5U, 2-socket 5U, 2-socket Intel Westmere Intel Xeon QC corporativos distribudos usando cargas de trabalho de e-mail, Processor arquivo e impresso e colaborao (ex: virtualizao, ERP, CRM)
Benefcios: Flexibilidade de crescimento e baixo custo de aquisio para rodar aplicativos do negcio com segurana e confiabilidade.
x3400 M2 x3400 M3
Refresh
General Business Q4 09
Speed Bump
Q1 10
Q2 10
Q3 10
Q4 10
IBM System x3500 M3

Business Critical Tower Server
Key Features Higher performance vs. most recent generation servers Customer Benefits > Up to 60% performance/watt boost over Intel Xeon 5500 processors > Up to 40% top bin-to-bin performance increase > New 4C & 6C Intel Xeon 5600 series processors offer same performance as Xeon 5500 processors at 30% less power(1) > 50% Increase storage capacity > Up to 24 2.5 HDDs or 8 x 3.5 HDDs 16TB max for x3500 M3 > 6Gb RAID for increased performance and throughput > 130W processor, UDIMM, 2DPC@ 1333 on Xeon 5600 processors > 95% lower power and facilities costs(1) > 2x storage capacity over previous generation > Future proof virtualized pools with new, advanced security > Up to 8x virtualization performance with robust hardware > Delivers high availability features and integrated systems management tools to maximize uptime > TBR(1) #1 ranking for customer satisfaction and ranked #2 in both Business Week and Interbrands 2009 Best Global Brand surveys Top IT Co. > Best in class reliability and availability w/predictive failure & redundancy > Business critical servers with full hot swap capability, including fans > Enhanced Security features including front bezel lock > Enhanced systems management (IMM, ToolsCenter, UEFI, Director, Active Energy Manager) > Best-in-Class RAS (highly redundant design, PFA, LightPath Diagnostics) > Open architecture and common tools for quick and simple installation
How to Win 1. Mission critical features including PFA on 6 subsystems and full hot swap redundancy standard. HP offers PFA on 3 subsystems only and charges for redundant fans 2. Enhanced security features, including key lock for front bezel and hardware based encryption. 3. The trusted IBM brand w/ industry leading services 4. Support for low cost, high capacity simple swap HDDs. HP does not.
Greater value vs. legacy servers
Easier to use with full management solution standard
Where to win Target Workloads: Network infrastructure, file and print, distributed branch office applications, email and collaboration Target Industries: Retail, Banking, Insurance, miscellaneous small business (1) Based on Intel Engineering Data 2009/2010 Target Customers: Distributed enterprise environments & emerging SMB
IBM Systems & Technology Group Education & Sales Enablement 2010 IBM Corporation
Delivering Innovation with IBMs Two-Socket Tower Servers

x3500 M3
Business Critical Tower Server
NEW higher performing 4C & 6C processors 50% INCREASE storage capacity up to 24 2.5 HDDs or 8 x 3.5 HDDs 16TB max UDIMM support COMPLETE 6Gb RAID solutions
Versus Most Recent Generation Servers Up to 40% top bin-to-bin performance increase New 4C & 6C Intel Xeon 5600 series processors offer same performance as Xeon 5500 processors at 30% less power(1) 50% Increase storage capacity Up to 16 2.5 HDDs or 8 x 3.5 HDDs 16TB max for x3400 M3 Up to 24 2.5 HDDs or 8 x 3.5 HDDs 16TB max for x3500 M3 6Gb RAID for increased performance and throughput Versus Legacy Servers 95% lower power and facilities costs(1) 2x storage capacity over previous generation Future proof virtualized pools with new, advanced security Up to 8x virtualization performance with robust hardware Trusted Brand TBR(1) #1 ranking for customer satisfaction Ranked #2 in both Business Week and Interbrands 2009 Best Global Brand surveys Top IT Company Best in class reliability and availability w/predictive failure & redundancy Business critical servers with full hot swap capability, including fans Enhanced Security features including front bezel lock Easy to Deploy, Manage & Service Enhanced systems management (IMM, ToolsCenter, UEFI, Director, Active Energy Manager) Best-in-Class RAS (highly redundant design, PFA, LightPath Diagnostics) Open architecture and common tools for quick and simple installation
(1) (2)
x3400 M3
General Business with Enterprise Features
NEW higher performing 4C & 6C processors 50% INCREASE storage capacity up to 16 2.5 HDDs or 8 x 3.5 HDDs 16TB max UDIMM support COMPLETE 6Gb RAID solutions
60% more storage capacity then competition

NOW AVAILABLE with redundant power models
Based on Intel Engineering Data 2009/2010 IBM Engineering Research Study 1Q09

x3500 M2
Intel Xeon 5500 EP 2C / 4C, 80W, 95W Intel 5520 Chipset - QPI up to 6.4 GT/s DDR3 -1333 RDIMMs /16 DIMMs (1GB, 2GB, 4GB, 8GB) - 128GB Max
x3500 M3
Intel Xeon 5500 EP DC / QC, 80W
Processor
Intel Xeon 5600 EP 4C/6C 80W, 95W, 130W Intel 5520 Chipset - QPI up to 6.4 GT/s DDR3 -1333 RDIMMs /16 DIMMs Support UDIMM, RDIMM & 2DPC@1333 Support new 1.3V low voltage memory RDIMMS (1GB, 2GB, 4GB, 8GB,16GB*) 192 GB Max UDIMMS (1GB. 2GB, 4GB*) 48GB Max
Memory
Hot swap SAS or SATA Up to 16 x 2.5 HDD drives or 4 x 3.5 HDD drives
Hot swap SAS or SATA
Disk
Up to 24 x 2.5 HDD drives or 8 x 3.5 HDD drives (CTO & Option upgrades) 3Gb; BR10i, MR10M, 6Gb; M5015 or M5014 RAID 0,1,10,5,50, Optional 6,60 Higher processing power and bandwidth with new Westmere processing technology New 6Gbps RAID technology and interface to increase the storage performance. Scalable and flexible design on Processor / Memory / Disk / IO Storage upgrade kits available to start basic and upgrade if required
3Gbs; BR10i, MR10i, MR10is, MR10M
RAID
Others
* Maximum RDIMM support for 192 GB when 16 GB DIMMs are available 2Q 2010 and * Maximum UDIMM support for 48 GB when 4 GB DIMMs are available 2Q 2010.
IBM System x3400 M3

General Business with Enterprise Features
Key Features Customer Benefits
Higher performance > Up to 60% performance/watt boost over Intel Xeon 5500 processors vs. most recent > Up to 40% top bin-to-bin performance increase generation servers > New 4C & 6C Intel Xeon 5600 series processors offer same performance as Xeon 5500 processors at 30% less power(1) > 50% Increase storage capacity > Up to 16 2.5 HDDs or 8 x 3.5 HDDs 16TB max for x3400 M3 > 6Gb RAID for increased performance and throughput > UDIMM Support Greater value vs. legacy servers
How to Win
> 95% lower power and facilities costs(1) > 2x storage capacity over previous generation > Future proof virtualized pools with new, advanced security > Up to 8x virtualization performance with robust hardware > TBR(1) #1 ranking for customer satisfaction and ranked #2 in both Business
Week and Interbrands 2009 Best Global Brand surveys Top IT Company > Now available with redundant power models > Best in class reliability and availability w/predictive failure & redundancy > Business critical servers with full hot swap capability, including fans > Enhanced Security features including front bezel lock
1. Mission Critical features including PFA on 6 subsystems and hot swap redundant fans standard. HP offers PFA on 3 subsystems only and charges for redundant fans 2. Storage solution flexibility with 2.5 and 3.5 HDDs and simple swap. HP ML330 supports 3.5 HDD only and no simple swap. 3. Highlight IBMs enhanced security features, including key lock for front bezel and hardware based encryption. 4. The trusted IBM brand
Easier to use with full management solution standard
> Enhanced systems management (IMM, ToolsCenter, UEFI, Director, Active

Energy Manager) > Best-in-Class RAS (highly redundant design, PFA, LightPath Diagnostics) > Open architecture and common tools for quick and simple installation
Where to win
Target Workloads: Network infrastructure, file and print, distributed branch office applications, email and collaboration Target Industries: Retail, Banking, Insurance, miscellaneous small business Target Customers: Distributed enterprise environments & emerging SMB (1)
Based on Intel Engineering Data 2009/2010
What's New for x3400 M3 ?

x3400 M2
Intel Xeon 5500 EP 2C / 4C, 80W
x3400 M3
Intel Xeon 5500 EP 2C/ 4C, 80W Intel Xeon 5600 EP 4C 80W (6C 95W CTO)
Intel 5520 Chipset - QPI up to 6.4 GT/s
Processor
Intel 5520 Chipset - QPI up to 6.4 GT/s DDR3 -1333 RDIMMs /16 DIMMs
DDR3 -1333 RDIMMs /12 DIMMs

(1GB, 2GB, 4GB, 8GB) - 96GB Max
Support UDIMM, RDIMM & 2DPC@1333
Memory
Support new 1.3V low voltage memory RDIMMS (1GB, 2GB, 4GB, 8GB*) 128 GB Max UDIMMS (1GB. 2GB, 4GB*) 48GB Max
Disk
Up to 8 x 2.5 HDD drives or 4 x 3.5 HDD drives
Up to 16 x 2.5 HDD drives or 8 x 3.5 HDD drives (CTO)
3Gbs; BR10i, MR10i, MR10is, MR10M
RAID
3Gb;BR10i, MR10M, BR10il v2 6Gb; M5015 or M5014 RAID 0,1,10,5,50, Optional 6,60
Helps lower IT acquisition and lifecycle costs while providing outstanding performance
Others
Offers customizable design with flexible configurations for affordable growth Provides extensive systems manageability capabilities right out of the box
* Maximum RDIMM support for 128 GB when 8 GB DIMMs are available 2Q 2010 and * Maximum UDIMM support for 48 GB when 4 GB DIMMs are available 2Q 2010. 2010 IBM Corporation
Topic 2 Agenda
> 1 & 2 Socket Opportunity > Addressing Our Customers Needs > 1 & 2 Socket Portfolio > M3 Announcement > Rack Servers > Tower Servers > Options Valuable to you < > Summary
Enhancing client value with System x Options whats new
Enhanced digital KVM switches
10Gb Virtual Fabric adapter
Memory Storage HBA
Rack and power infrastructure

2TB Nearline and 600GB 2.5 HDDs 320GB High IOPS SSD PCIe adapter 1.8 double dense SSDs
Westmere processors
Processors Storage (HDD/SSD)
Optimizations for value RAID 5, SSD & encrypting drives
10Gb Virtual Fabric adapter
RAID Controllers Networking Tape / Removable HDD
TOR 10Gb switch
Continued price/performance enhancements
Introducing the Intel Xeon 5600 Processor Series
up to
40% More Performance
Faster Payback Greater Productivity
Same performance, ~1/3 less power

compared to Xeon X5570 SKUs
Lower Operating Costs
Advanced Security
Minimize Risks More Control
Intel Xeon 5600 Platforms
Xeon 5500
Nehalem micro-architecture with Intelligent Power Technology
Integrated Power Gates
Enables idle cores to go to near zero power independently
Xeon 5600
32nm CPU with enhanced power management
Even HIGHER Performance/Watt
Automated Low Power States

More and lower CPU power states Reduced latency during transitions Power management on memory, I/O
Voltage
(cores)
50% more cores 50% more cache ENHANCED! 40W CPU SKUs
NEW!
30% more performance similar power

or
Core0 Core0
Core1
Core2
Core3
NEW!
(rest of processor)
Same performance 30% lower power
Voltage
es
Automated Low Power States

More and lower CPU power states Reduced latency during transitions Power management on memory, I/O
ear y
Power Control Unit (PCU) improvements LV DDR3 memory

Up to 2W lower per DIMM
ENHANCED!
Optimized power consumption

Especially under normal use conditions
ore3
NEW! NEW!
** Relative to Xeon 5400 platforms. Power : Intel internal measurements using SPECjbb2005* as of Aug 2007.. System configurations: 2S, 80W processors, 8 DIMMs, 1 HDD, 1 PSU. Except Irwindale=110W processors; Power measurements using SPECjbb2005. Tylersburg-EP from Intel internal measurements as of Sept 2008 with 2.93GHz 95W processors. Intel Xeon 5600 platform estimate assuming ~12W reduction in system power using LV DDR3 DIMMs.
IBMs New 6Gb ServeRAID Portfolio

IBMs 6Gb ServeRAID portfolio highlights:
> 5-20% higher performance than HPs PMC solution translates to
reduced computational times
> MegaRAID Storage Managers single screen control reduces

configuration time by 45%
> Common software stack for RAID halves driver qualification time for
heterogeneous environments
> Implementations to suit client needs:
> The fastest RAID 1 in the x86 market > RAID 5 with 0MB, 256MB or 512MB cache > Easy key upgrades to support RAID 6 and self-encrypting drives
Features
Intelligent Coulomb counting battery Value RAID 5 offering RAID 6 upgrade key Support for self-encrypting drives
(1) IBM Engineering Research Study, Feb09
Benefits
Accurate battery life reporting accuracy; confidence to avoid data loss Cost efficient data protection and storage utilization for less performance hungry apps Easy upgrade to enterprise data protection for high capacity storage implementations Protects data at rest from theft or loss; securely erases drives before disposal
Criptografia de dados na familia M5000

Placa controladora SAS/SATA, capaz de fazer criptografia nativa (opcional) Impossibilita roubo de informao ou vazamento de dados em caso de discos descartados ou furtados.
Ideal para ambientes que necessitam atender aos requerimentos HIPAA e SOX.
RAID 0, 1, 10, 5, 50, 6, 60 Cache fixo de 512MB Bateria anexada ao adaptador

Encriptao de dados com chave armazenada localmente
IBM RDX: simples e seguro!

O melhor da Fita e HD em um s componente:
Grande capacidade: Cartuchos RDX oferecem at 500GB RDX possuem menor custo que as tecnologias anteriores de fita DDS Confiabilidade & Durabilidade: Design a prova de choque, sem perda de performance por vibraes Soft Eject evita perda de dados Cartuchos podem ser protegidos com criptografia e senha (HIPPA compliance) Simplicidade e Flexibilidade: Permite copiar dados simplesmente arrastando
Interface USB 2.0 / Plug & Play

Proteo do investimento: Drives compatveis com as prximas geraes
Target Markets: Entry level server
Enterprise Medium(<5000 emp .) (1TB 10TB) Department /Gov Large / Medium(<120emp .) (100GB 2TB) Small(< 100 emp .) (100GB 1TB) Micro (< 25 employees ) (100GB 500GB) Pro-sumer(100GB 500GB) Consumer (20GB 200 GB)
Lista de preos IBM Junho

RDX externo
362532X IBM RDX 320 GB External USB Drive Preo sugerido Cliente Final R$ 1.678,76
RDX Interno
46C5387 IBM RDX320 Internal USB Bundle Preo sugerido Cliente Final R$ 1.898,00
Extending advanced 10Gb Virtual Fabric to System x

Feature
Virtual
Customer benefit
> Virtual Fabric does not require additional Fibre
Channel adapters and switches Expenditure
> Multiple protocols from a single component > Multiple virtual ports from single physical port
> One network infrastructure reduces Capital > Provide maximum bandwidth with minimal use of
CPU resources
Fast
> 10Gb/s for 10x the bandwidth > Line rate performance (36Gbps for dual port) > TCIP/IP stateless offloads and TCP Chimney
Offload
Scalable > Up to 8 Virtual NICs or mix of vNICs and CNA. > Upgrade to FCoE or HW iSCSI*
> Configure to the exact number of ports VMware

recommends no wasted bandwidth or ports
> Upgrade when ready with no rip and replace > Fits within a customers existing datacenter > Lower cost and faster ROI > Virtual Fabric provides higher uptime and faster
recovery in case of failure
Flexible
> Four operating Modes: pNIC Ethernet, vNIC

Ethernet, or FCoE or combination
> Available across System x and BladeCenter

Reliable > Hardware parity, CRC, ECC and other advanced
error checking
> Backed by field-proven IBM and Emulex

reliability and support
* coming soon
IBM Global Console Managers (GCM)

Key Features Benefits
KVM over IP and serial console management in one appliance Advanced security features
Enhanced remote management and access with out-of-band

access to servers, network equipment, et al.
1754D1X IBM Global 2x2x16 Console Manager (GCM16)
Improved staff efficiency by reducing the time to remotely Increased physical security capabilities with smart card/
Common Access Card (CAC) reader support
reconfigure, repair, and restore servers and network devices

46M5382 IBM Serial Conversion Option (SCO)
AES Encryption LDAP support for integration with existing security models
Virtual media Supports chaining 2 level tiering Dual Ethernet and power supplies
46M5383 IBM Virtual Media Conversion Option Gen2 (VCO2)
Reduced operational expenses by allowing a USB storage

device to deploy/patch multiple remote servers
Ability to daisy chain up to 16 systems off one switch port Manage up to 1024 servers & multiple switches from one
local console
1754D2X IBM Global 4x2x32 Console Manager (GCM32)
Redundancy with failover for high availability environments
Memory for high volume systems

New memory features optimized for M3 systems
New! UDIMM support > Lower capacities up to 4GB > Lower list price prices vs RDIMM RDIMMs > Higher capacities with advanced error detection > IBM recommends RDIMMs for capacity, reliability,
and performance
Why IBM Memory

> Compatibility tested & tuned
for optimal performance
New! Faster workload performance (1333MHz memory) with 2 DIMMs per channel installed > If one or two 1.5V RDIMMS installed per memory channel,
speed = 1333 MHz
> Tested to meet IBM signal
clarity & electrical tolerances

Path Diagnostics for continual feedback & optimum uptime system warranty
> Processor in system must support 1333Mhz speed to run

memory at 1333MHz
> Specs integrated into Light
New! Low voltage 1.35V DIMMS on Xeon 5600
> Xeon 5600 processors support both 1.5V and 1.35V > 15% lower power - Early test yields even more savings > 2 DIMMS per channel maximum
> IBM memory covered by the
> Seamless worldwide IBM

service & support
Memory Key Selling Points

Maximizing memory performance for M3 systems
> Always populate both processors with equal amounts of
memory to ensure a balanced NUMA system.
> Always install all 3 memory channels on each processor

with equal memory capacity
400 300 $ 200 100 0 340
US List Price
> Recommend and install 4GB DIMMs

Lowest price to customer Less power and higher reliability
250
235
> Populate an even number of ranks per channel > Use dual-rank DIMMs whenever possible
IBM Whitepaper identified a performance advantage of using all dual rank DIMMs vs single rank (7% for SPECjbb2005)
(4)1GB (4)1GB
(2)2GB (2)2GB
(1)4GB (1)4GB
> Plugging Order

Plug empty DIMM sockets in the specific order recommended in the Installation guide for each platform
Control Costs and Simplify Operations with Systems Management

IBM Tivoli IBM Tivoli
IBM Systems Director IBM Systems Director Platform management that is easy and Platform management that is easy and efficient efficient Management of physical and virtual resources Management of physical and virtual across heterogeneous systems resources across heterogeneous systems
IBM Systems Director 6.1.2 Discovers servers and virtual resources Monitors and reports system health Deploys, optimizes and updates servers Integrates with enterprise service management IBM Systems Director Active Energy Manager 4.2 Plug-in for IBM Systems Director Collects and reports energy data Analyzes historical energy usage Manages energy use through power capping IBM Systems Director Network Control 1.1 Priced plug-in for IBM Systems Director Discovers, monitors, manages multi-vendor network devices Automates network management tasks IBM Systems Director VMControl 2.2 Express Edition Free plug-in for IBM Systems DIrector
ToolsCenter ToolsCenter Consolidated, integrated of management Consolidated, integrated suite suite of tools management tools Powerful bootablemedia media creator creator Powerful bootable
A leading IT analyst said that the new System x portfolio integrates advances such as UEFI firmware, embedded hypervisor support, integrated storage controllers, hotIBM Systems Director 6.1.2 can help save 34% in administrative costs. swap hard drives, and a built-in altimeter that enable Challenges of Operational Management for Enterprise Server Installations, International Technology Group, 2008 coordinated, system-level improvements. These are not just a few more incremental server SKUs; this new generation represents a good opportunity for systematic server refreshes.
Integrated Management Module (IMM) Integrated Management Module (IMM) Standards-based combines Standards-basedhardware hardware which which combines diagnostic and remote diagnostic and remote control control UEFI next next generation UEFI generationBIOS BIOS Richer managementexperience experience and Richer management andfuturefutureready ready
Topic 2 Agenda
> 1 & 2 Socket Opportunity > Addressing Our Customers Needs > 1 & 2 Socket Portfolio > M3 Announcement > Rack Servers > Tower Servers > Options Valuable to you > Summary <
Manage risk with reliability, availability, security

Get the peace of mind to run mission-critical applications.
IBM x86 servers with the IT innovation that makes data centers more reliable and secure
System x3650 M3 and x3550 M3 have no single point of failure Reduce downtime with options such as hot-swap fans and solid state HDDs Hardware chip on the planar and integrating the Trusted Platform Module (TPM) into UEFI BIOS provides the highest level of security for HDD encryption The ServeRAID-MR10is VAULT SAS/SATA Controller or IBM Self-Encrypting SAS drives offer full hardwarebased encryption to protect against security threats and costly data breaches Predictive Failure Analysis and Light Path Diagnostics for advance warning on power supplies, fans, VRMs, disks, processors, and memory and redundant, hot-swap components so clients can replace failures without taking their system down Disaster recovery made easy with optional IBM RDX removable disk drives for critical data backup
What customers will remember

> Intels new 6-core Xeon 5600 Series processors offer up to 60% performance per watt
boost over Intel Xeon 5500 processors(1)
> Systems use same performance as Xeon 5500 processors at 30% less power(1) > The x3650 M3/x3550 M3 servers offer 15:1 consolidation - up to 50% reduction in
operating expense, 3 month ROI(1) compared to legacy servers
> Our new servers offer 95% lower power and facilities costs(1) compared to legacy servers > The x3650 M3 and x3550 M3 servers have 50% more memory capacity than most recent
generation servers to support compute intensive applications(2)
> The x3650 M3 and x3550 M3 lower cost and increase flexibility with a 60% increase in
local storage capacity over most recent generation servers. The x3650 M3 supports 9.6TB and x3550 M3 supports 4.8TB internal storage.
> The x3650 M3 and x3550 M3 offer an annual power savings of $100 per server compared
to legacy servers or $50k+ for a typical data center of 500 systems (3) with new energy efficient design, including PS, fans, altimeter, AEM and low power memory DIMMs.
> Reduce administration costs up to 35% when running Windows and up to 44% when
running Linux with redesigned systems management, including Director, IMM, UEFI, ToolsCenter(3).
> Complete 6Gb RAID solutions for increased performance and throughput
(1)
Based on Intel Engineering Data 2009/2010
(2) Planned
availability of 16GB RDIMMS 2Q10
(3) IBM
Engineering Research Study 1Q09
IBMs 1 & 2 Socket Servers Deliver Proven Leadership

Leadership Brand, Quality & Service TBR(1) #1 ranking for customer satisfaction Ranked #2 in both Business Week and Interbrands 2009 Best
Global Brand surveys Top IT Company Best in class reliability
Trusted Brand
Delivering Value Dramatic TCO reduction (energy efficient, lowest cost/watt) Full line of models - fit for purpose Complete line of configurations and options Leading Technology Industry leading benchmarks (SpecPower) First to market with leading technology Platforms for growth & larger workloads Easy to Deploy, Manage & Service Newly designed advanced diagnostics and predictive tools Open architecture & common tools for quick/simple installation Recognized WW for highest quality service with capabilities in
165 countries and 72 languages
(1) 4Q09 Report from Technology Business Research
Value
Performance
Easy to Use
Q1. IBM System x two-socket tower servers are positioned for which of the following? A1. Affordable enterprise class availability for distributed environments.
A2.
A3. A4.
Dense commercial application computing.

High performance compute cluster. Highly scalable memory for grid or cloud computing. Affordable enterprise class availability for distributed environments.
Correct Answer:
Q2. Which of the following is IBM's flagship 2U, 2-socket business critical server? A1. A2. A3. A4. x3250 M3 x3550 M3 x3650 M3 x3690 M3 x3650 M3
Correct Answer:
Q3. Your new SMB client is looking for a rock solid robust departmental server for critical applications that has high reliability, performance and flexibility on a budget. They also wish to have the ability to virtualize down the road. Which server would you propose?
A1. A2. A3. A4.
x3650 M3 x3500 M3 x3400 M3 x3250 M3 x3500 M3

Correct Answer:
Q4. Compared to single-core processor x346 servers available in 2005, the new x3650 M3 server offers which of the following advantages? Select all that apply. A1. A2. A3. 10:1 consolidation ratio 50% lower annual energy costs 97% floor space reduction
A4.
A5.
Lower TCO with increased performance

Over 15x more performance per server 50% lower annual energy costs, Lower TCO with increased performance
Correct Answer:
Q5. You are meeting with a client whose servers are 4-5 years old that should be coming off lease. From the answers below choose the best approach to take with this customer.
A1.
A2.
Tell them how IBM leads the pack in service and reliability.
Tell them how IBM leads the industry in reliable servers and that they can't go wrong choosing our systems over the competition.
A3. Lay out the numbers and show them how if they purchase the latest servers they can save a lot on energy costs, gain performance and reliability. A4. Propose high powered servers that are far greater than their current needs in the event that their business has massive growth in the near future. Correct Answer: Lay out the numbers and show them how if they purchase the latest servers they can save a lot on energy costs, gain performance and reliability. Q6. Intels latest 6 core Xeon 5600 series processors (code name Westmere) offer ____________ boost in performance over the Intel Xeon 5500 series. A1. A2. more than 20% more than 45%
A3.
A4. A5.
up to 40%
up to 50% more than 50% up to 40%
Correct Answer:
Q1. One and two-socket high volume tower servers are positioned for which of the following?
A1. A2. A3. A4. High performance compute cluster. Affordable enterprise class availability for distributed environments. Dense commercial application computing. Highly scalable memory for grid or cloud computing.
Correct Answer:
Affordable enterprise class availability for distributed environments.
Q2. System x general purpose 2-socket servers include ____________. A1. A2. A3. A4. x3550 M3, x3650 M3, x3655 M3 x3350 M3, x3550 M3 x3450, x3550 M3, x3650 M3 x3455, x3655, x3755
Correct Answer:
x3550 M3, x3650 M3
Q3. Your customer is searching for a new small business rack server. The customer is on a tight budget but wants to have current technology and best performance at an entry level price. Which high volume IBM server would you propose for this customer?
A1. A2. A3. A4. x3100 M3 x3250 M3 x3450 x3550 M3
Correct Answer:
x3250 M3
Q4. Which of the following rack servers is known as the "mission critical compact server"?
A1. A2. A3. A4. x3250 M3 x3200 M3 x3550 M3 x3650 M3
Correct Answer:
x3550 M3
Q5. Your new SMB client is looking for a rock solid robust departmental server for critical applications that has high reliability, performance and flexibility on a budget. They also wish to have the ability to virtualize down the road. Which server would you propose?
A1. A2. A3. A4. x3250 M3 x3400 M3 x3500 M3 x3650 M3
Correct Answer:
x3500 M3
Q6. You're meeting with a client whose servers are 4-5 years old that should be coming off lease. From the answers below choose the best approach to take with this customer.
A1. Tell them how IBM leads the pack in service and reliability.
A2. Propose high powered servers that are far greater than their current needs in the event that their business has massive growth in the near future. A3. Tell hem how IBM?s leads the industry in reliable servers and that they can?t go wrong choosing our systems over the competitions. A4. Lay out the numbers and show them how if they purchase the latest servers they can save a lot on energy costs, gain performance and reliability.
Correct Answer: Lay out the numbers and show them how if they purchase the latest servers they can save a lot on energy costs, gain performance and reliability.
Q7. The IBM Systems Consolidation tool (Alinean) is use for what purpose?
A1. A2. A3. A4. To show the benefit of virtualizing. To show your client how to consolidate their management and save cost in the datacenter. To show you how to consolidate your annual revenue. To show your client how to recoup their hardware investment and reduce overall IT costs.
Correct Answer: overall IT costs.
To show your client how to recoup their hardware investment and reduce
Q8. While calling on a customer an objection is raised as to whether or not at this time they can afford making any changes to their datacenter. How do you handle this objection? A1. Argue the point you are trying to make with them so that they will eventually see things the way you want them to. A2. Make sure you understand the issue, summarize it then make sure you have fully understood the Objection before even thinking about trying to resolve it. A3. Dont say anything and tell them you will call them back the next day and see if they are in a better position to discuss. A4. Tell them that they shouldnt be concerned over the financial aspect of the deal and that IBM has great financing available.
Correct Answer: Make sure you understand the issue, summarize it then make sure you have fully understood the Objection before even thinking about trying to resolve it.
Back up
High IOPS SSD PCIe Adapters

Superior solution to enterprise disk drives for applications sustaining high operations per second e.g. database, data warehouse, stream analytics
> Based on fast growing NAND flash

technology
> Standard PCIe form factor supports

rack/tower servers and blades (via PEU/BPE3)
> Available in 160GB and 320GB

capacities
> Typically higher IOPs and MB/s

160GB SLC random
(IBM measured)
160GB SLC sequential

(IBM measured)
performance than SATA/SAS/FC attached SSDs
> Must be mirrored via software to provide

data protection against an adapter failure
4K Read 32K Read 32K Write
108,031 IOPS 744 MBps 492 MBps
128,509 IOPS 754 MBps 635 MBps
> Typically lowest cost per IOP vs.

traditional SSDs

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Topic 2: Entering the System x Portfolio

One and Two-socket Servers

By the end of Topic 2, you should be able to:

IBM Systems & Technology Group Education & Sales Enablement

2010 IBM Corporation

IBM Systems & Technology Group Education & Sales Enablement

2010 IBM Corporation

Largest x86 Server Market

> 61% of x86 revenue (78% of units)

> 40% of IBM x86 SAP revenue opportunity on HV System x

> Majority of VMWare licenses are on high volume systems

Hi End 16% $3.8B

Hi Volume $14.8B 61%

IBM Systems & Technology Group Education & Sales Enablement

2010 IBM Corporation

Integrao tecnolgica entre as linhas de hardware IBM

Industry Standard Technologies

Efficiency Availability Reliability Scalability Virtualization

IBM Systems & Technology Group Education & Sales Enablement

2010 IBM Corporation

Helping Our Customers Meet Their IT Challenges

Are you planning to consolidate and simplify your IT environment ?

> IBM M3 models provide up to 15:1 consolidation

Are you adding/replacing servers ?

> IBM M3 servers offer improved

> Fewer systems required with improved total cost

IBM Systems & Technology Group Education & Sales Enablement

2010 IBM Corporation

IBM Systems & Technology Group Education & Sales Enablement

2010 IBM Corporation

Roadmap de servidores High Volume

x3400 M3 Refresh Speed Bump

5U, 2-socket Intel Xeon QC

IBM Systems & Technology Group Education & Sales Enablement

Relao de performance entre Nehalen e Westmere

Performance dos processadores Nehalen

1% 0% -27% -29% -32% -39% -41% -42%

7% 2% -23% -26% -28% -36% -38% -39%

56% 50% 13% 9% 5% -6% -9% -11%

61% 56% 17% 12% 8% -3% -6% -11%

67% 60% 21% 16% 12% 1% -2% -5%

134% 124% 69% 63% 57% 41% 37% 33%

141% 131% 74% 68% 62% 46% 41% 38%

147% 137% 79% 72% 66% 49% 45% 41%

161% 150% 88% 81% 75% 57% 52% 49%

90% 82% 37% 32% 28% 15% 11% 8%

112% 103% 53% 47% 42% 28% 24% 21%

Xeon E5540 (2.53/5.86)

IBM Systems & Technology Group Education & Sales Enablement

2010 IBM Corporation

Refreshed Product Line for 2010

x3550 M3 General Business Compact Server

x3250 M3 Big Performance at Entry Value

x3200 M3 Entry Value Business Engine

IBM Systems & Technology Group Education & Sales Enablement

2010 IBM Corporation

The New 1 & 2 Socket Rack & Tower Portfolio

Server Room / Data Closet

Enterprise/Mega Data Center

Mission Business Critical

General PerforBusiness mance

Entry Value Value

Top Web Serving Workloads