Group member Chui Lok Man 53106860 Chung Hiu King 53106649 Suen Man Kit 53105407

Introduction

Omnipotent Bag

Reusable shopping bag Material : Canvas Innovative function* : Keep cool or Keep warm The product/market expansion grid: Product development Idea: Reusable shopping bag is really popular for youth in Hong Kong create a dream bag which offer the different needs of youth https://docs.google.com/forms/d/1HcEIKX6rUBV2vQ3 8j2-9ic-FioZwga_CIfNlUR9X3eg/edit?usp=sharing#

The value of product

D.I.Y design your dream bag Having 3 wearable methods Giving the waterproof and transparent plastic cover Having a zipper Having many secret bag in Omnipotent Bag The bag can folded into a small shape whatever you want ( two buttons to regulate the size of the bag near the zipper) e.g. long champ The bag can adjusted the length of the belt of the bag

Buttons regulate the size of the bag

Innovative function Double Keep cool or Keep warm

Cold compress We put this reusable device into the internal bag
1. Users have to crush the internal bag 2. Shake until the gel inside being well mixed 3. Wait for 5 seconds Keep cool:

It can exert cooling function and drop as minus five to ten degrees
Keep warm:

Boil for 4-5 minutes

Aluminum Foil Silver Lining and PVC The internal bag have been material added these that can keep the temperature

Result of questionnaire research

Competitor : Product Comparison

Competitor Jack wills Muji Omnipotent Bag

Features & uniqueness

Practical, Brand effect

Selling place
Flagship store Flagship store

Practical, Natural

Practical, D.I.Y design, Online shopping Waterproof, Multiple function

Opportunity
Innovative function (other brand havent e.g. Jack wills, Muji) Fashionable than another reusable shopping bag ( D.I.Y/ Provide update patterns, pictures & design for reference) At the same pricing, more function Occupy a big part of this type of product of market share

Macro-environmental Political Forces

Demographic Forces
The Youth Population SME Funding Schemes Government grants fifty thousand for SME Grant of the patents

Economic Forces
Inflationary trends Employment level Median Monthly Income

Technology Forces
Reusable

cold compresss theory

Omnipotent Bag in Hong Kong Market

Segmentation, Targeting & Positioning

Segmentation & Target Market (Multi-Segmentation) 1.Geographic Fixed on city (Hong Kong) 2.Demographic Generation Y Occupation (Students) 3.Psychographic Generation Ys personality characteristics: Peer-Effect

Targeting

Differentiated (segmented) marketing

We target several market segments Design separate offers for each e.g. D.I.Y design different design based on different customer Benefits: capture more market share & use less resource than Undifferentiated marketing

Positioning
Position Map =Omnipotent Bag

Competitive advantages

Innovative function Keep cool or Keep warm Waterproof Provide superior customer value

Selecting an Overall Positioning Strategy

The value proposition on our product:

More for the same

(offer comparable quality at a same price)

Objective
Expend the market share Time: this summer ( May September) Target : Sell 10000 units

Target
4000 3000 2000 1000 0
3400 3400 1350 250

1600

Product

Quality
Use high quality canvas
Waterproof and limpid plastic

Design
Design by yourself (D.I.Y)
Optional printing pattern

Feature
Keep warm and keep cold
Suit for summer and bring it to

outdoor activities

Price

List Price
$100

Market-penetration pricing
Set a low initial price in order to penetrate

the market quickly and deeply

Discount
Buy 2 get 5% off

If there are a lot of stocks

Promotion

Advertising
Open facebook fans page
Post a lot of photos about

products Post some videos on Youtube

Sales promotion
Recommend a friend to buy who

can get $5 cash coupon

Place

Channel
Online shop

Coverage
Facebook, Instagram Many people like online shopping

Inventory
A mini warehouse

Trading Method
Face on face (in MTR) Send by post registered parcel (+$18)

Control
Provide different colors Waterproof and limpid

plastic Buy one bag get 3 cold compress Group buying