Corporate Social Responsibility Of

Presented by : Agnya Patel MBA Sem I

About Aditya Birla Group

Founder : Ghanshyam Das Birla Current Chairman : Kumar Mangalam Birla A US $40 billion corporation In the League of Fortune 500 Ranked Number 4 in the Global 'Top Companies for Leaders' survey Ranked Number 1 in Asia Pacific for 2011 Operates in 36 countries Extraordinary force of over 133,000employees, belonging to 42 different nationalities

Globally, the Aditya Birla Group is:

A metals powerhouse, among the worlds most cost-

efficient aluminium and copper producers. HindalcoNovelis is the largest aluminium rolling company. It is one of the three biggest producers of primary aluminium in Asia, with the largest single location copper smelter No.1 in viscose staple fibre No.1 in carbon black The fourth-largest producer of insulators The fifth-largest producer of acrylic fibre Among the top 10 cement producers Among the best energy-efficient fertiliser plants The largest Indian MNC with manufacturing

In India :
A top fashion (branded apparel) and lifestyle player

The second-largest player in viscose filament yarn

The largest producer in the chlor-alkali sector Among the top three mobile telephony companies

The fifth-largest producer of acrylic fibre

A leading player in life insurance and asset

management Among the top two supermarket chains in the retail business Among the top 10 BPO companies

Major Companies
Aditya Birla Nuvo
Grasim Industries Limited Idea Cellular Limited Hindalco Industries Limited UltraTech Cement Limited Aditya Birla Minacs Worldwide Limited

Vision for CSR

To actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker sections of society and raise the countrys human development index.

- Mrs. Rajashree Birla Chairperson Aditya Birla Centre for Community Initiatives

Beyond Business
Works in 3,700 villages

Reaches out to seven million people, annually

through the Aditya Birla Centre for Community Initiatives and Rural Development, spearheaded by Mrs. Rajashree Birla Focuses on healthcare, education, sustainable livelihood, infrastructure and espousing social reform in India, Asia, Egypt, Philippines, Thailand, Laos, Indonesia, Korea and Brazil.

In India
Our Group runs 42 schools, which provide quality

education to 45,000 children. Of these, over 18,000 children receive free education Its 18 hospitals tend to more than a million villagers Aligned with Federation of Indian Chambers of Commerce and Industry) and set up the FICCI Aditya Birla CSR Centre for Excellence. Sponsored the Columbia Global Centre's Earth Institute in Mumbai, India. The Group spends in excess of Rs.130crore

Focus Areas
Education Health care Family welfare Sustainable livelihood Infrastructure development Social causes

Education
Formal education Balwadis (nurseries) 20000 children Aditya Bal Vidya Mandirs Aditya Birla Public School, Renusagar Aditya Birla World Academy, Mumbai Rishi Raj Group, Renukoot G.D.Birla Memorial School, Ranikhet Birla Vidya Mandir, Nainital Birla Vidya Niketan, New Delhi Ashok Hall Girls' Residential School, Majkhali M. P. Birla Foundation Higher Secondary School in Kolkata

Contd
Scholarships for girls, merit scholarships (Over 8000

students) Birla Education Trust, Pilani Birla Vidya Vihar Trust, Calcutta Birla Sanskriti Trust, Calcutta Sangit Kala Mandir Trust, Calcutta Educational institutes Birla Institute of Technology and Science- Pilani, Goa, Dubai, Hyderabad. Birla Engineering College in Pilani Technological Institute of Textile & Sciences in Bhiwani Birla Institute of Management Technology in Noida, Delhi

Contd
Birla College of Arts, Science & Commerce,

Mumbai Birla Technical Training Institute, Pilani Birla Academy of Art & Culture, Calcutta Swar Sangam, Calcutta Sangit Kala Mandir, Calcutta B K Birla Centre For Education, Pune Reached out to more than 29,000 people through our adult literacy and bridge education programmes Girl child education Digital literacy Nearly 20,000 students are enrolled at our vocational training centres Over 10 years ago, to put Indian business success stories as case studies for global leaders-in-themaking, we set up the Aditya Birla India Centre at London Business School.

Healthcare
General and multispeciality more than 3500 medical

camps every year treating over 5 million patients for various ailments such as AIDS, TB, cataracts, and cleft lips, as well as providing services such as diagnosing cancer Blood donation Health care for visually impaired, and physically challenged 18 Hospitals at almost no cost at all Aditya Birla Memorial Hospital Pune,Maharashtra (15% of the beds are earmarked for the poor) TB and General Hospital, Ranchi Aditya Birla Clinic in Pune

Family Welfare
Helped immunise 6 million children against

polio by sponsoring and managing 23,000 booths. We have also organised polio corrective surgery. Reproductive and child health care, supplementary nutrition / mid-day meal projects HIV / AIDS awareness and prevention camps Responsible parenting Established Mahadevi Birla Mangal Niketan Home for Old age with a capacity of 72

Sustainable Livelihood
Irrigation Drip Irrigation Backed by our Group's resources and UNICEF,

they installed hand pumps at intervals of every 10 houses in 110 villages, providing water to over 100,000 people. No longer did women have to spend hours on end collecting water. Trained 80 women as hand-pump mechanics Replacing traditional wells with bore wells, dug 400 feet into the belly of the earth, to tap natural aquifers. engaged in recharging underground water sources, such as tube wells and open wells, through rainwater harvesting. The construction of check dams in as many villages as possible facilitated the

Contd..
Integrated agriculture development

Integrated livestock development

Watershed management Microenterprise development

Skill development / vocational training through Aditya

Birla Rural Technology Park for integrated training programme and VT centres at most of plants in collaboration with ITIs

True Experiences of People

Infrastructure Development
Community centres Schools in villages Health care centres and hospitals Roads Homes for the homeless Rural electrification Irrigation and water storage structures Dharamshala and Guest Houses for pilgrims

at holy places

Social Causes
Widow re-marriage / dowry-less mass

marriages Social security (insurance) Culture and sports Formation of Self Help Groups for women empowerment: 45,000 women across India feel empowered, working in 4,500 self-help groups set up by our teams. They are making a living. De-addiction campaigns and programmes Espousing basic moral values

Homes to Homeless
Partnering

with Habitat for Humanity to provide homes to the poor. Habitat is a worldrenowned organisation. Its basic objective is to help provide affordable houses to the underprivileged. We are committed to cross the 100,000 homes for the homeless-mark by 2015, said Mrs. Rajashree Birla, Chairperson, Habitat for Humanity India Supported Habitat, financially and in kind, to the tune of US$ 1.5 million To date, Habitat for Humanity has built 370,000 houses across the globe. Of these,

Krishna Kumar Birla Foundation

To promote literature (especially Hindi literature) and

the arts, as well as education and social work The awards it confers the Saraswati Samman 7.5 lakh (US$13,600) for prose/poetry work in any Indian language, the Vyas Samman 2.5 lakh (US$4,500) for prose/poetry work in Hindi, the Bihari Puraskar 1 lakh (US$1,800) for prose/poetry work in Hindi/Rajasthani, only authors from Rajasthan are eligible, the Shankar Puraskar 1.5 lakh (US$2,700) for a work in Hindi concerning Indian philosophy, culture and/or art, the Vachaspati Puraskar 1 lakh (US$1,800) for any work in Sanskrit, the G.D. Birla Award for scientific research 1.5 lakh (US$2,700).

Madura Fashion & Lifestyle

Partnered with the Leprosy Rehabilitation Centre in

Sumanahalli, Karnataka. The Sumanahalli Society, run by an NGO, has a sewing unit where half the employees are cured leprosy patients, and the remaining employees are HIV/AIDS patients and/or physically challenged. The company employs nearly 100 physically challenged people in its factories. In addition, the company works to rehabilitate the visually impaire Is working toward the holistic development of the Kasturba Gandhi Balika Vidyalaya at Channapatna. Uniforms for the students have been stitched and handed over to the school. The company has also funded the uniforms for children in Ramanagaram.

Contd..
The team is also working on upgrading the education

standards in villages around Annekal. As part of these 16 schools and Anganwadis have been identified where the organisation will be working closely to enhance the quality of teachers and infrastructure. The Help Vidya Write campaign, part of the Corporate Social Responsibility (CSR) initiatives of Madura F&L, helped raise more than Rs.1.7 lakh as donations. These activities are extended to communities living in and around its Bangalore manufacturing units.

The Global Focus

Egypt Schools for vocational training The El Khalidin School Kafr El. Sheikh School Tailoring centre for women, largely divorcees and

widows Two orphanages Set up the intensive-care unit at the cancer hospital for children in collaboration with the government. Thailand Aditya Birla Knowledge Centre - a vocational training centre for the less-affluent sections of society

Contd
Phillipines Helped hundreds of physically challenged people

who were crippled get back on their feet through the "Jaipur foot" Canada- Novelis a massive recycling education programme Over 35 billion cans Coke, Pepsi, Sprite, and beer, among others, are recycled every year. Novelis is the world's largest recycler of used beverage cans.

Partners in CSR Activities

WHO World Health Organisation Australia India Council Bill and Melinda Gates Foundation Habitat for Humanity CII - The Confederation of Indian Industry European Union (EU) British Council, City & Guilds (UK) Global Compact Network International Rotary Club NSDC- National Skill Development Corporation FICCI Federation of Indian Chambers of Commerce and Industry NABARD- National Bank for Agriculture and Rural Development CARE- Cooperative for Assistance and Relief Everywhere

Contd
IGNOU- Indira Gandhi National Open University

NACO- National Aids Control Organisation

SEWA Self Employed Womens Association
BAIF - Bharatiya Agro Industries Foundation MYRADA CARD

Center for Agriculture Development Art of Living Foundation Smile Foundation Maya Foundation Childline India Foundation Local NGOs District Development Offices, Central and State governments.

and

Rural

Recent Achievements
Mrs. Rajashree Birla was presented the All

India Management Association (AIMA) Managing India Award 2011 for 'Corporate Citizen of the Year'. The award was presented by Mr. P. Chidambaram, Indias Union Minister for Home Affairs. The Government of India has bestowed the Padma Bhushan Award on Mrs. Rajashree Birla for her exemplary contribution in the area of Social Work.The Padma Bhushan is among the highest civilian awards in India and was conferred on Mrs Birla at a special

Companies Benefits from CSR by Mrs Rajashree Birla

Firstly, our activities provide us with a great

reputational lever that translates into a distinct valueled company image. This enables us to attract, retain and energise talent. Professionals feel a sense of comfort when they see how our Group transcends business and is genuinely committed to social elevation. Our reward lies in the fact that we have been named "The Best Employer in India and among the top 20 in Asia", by the Hewitt / Economic Times Wall Street Journal Study in 2007. In 2009, we were ranked sixth in "Great Place for Leaders to Work" by the HewittFortune Magazine Study, across the Asia Pacific Region.

Contd
Secondly, our work has created and continues to

create tremendous goodwill amongst consumers, far in excess of the price tag. In all of the sectors in which we operate cement, aluminium, copper, viscose staple fibre, carbon black we are amongst the topmost in the industry. Thirdly, millions of our shareholders and investors are proud of our Group. In all of our Group companies' Annual Reports, we provide quantified evidence of our social and environment performance. Fourthly, social projects are also a means of sharing with the community the values that we as an organisation stand for. It is a way of telling them that we care about you, that your concerns are ours as well, and that we are a principled people led by a moral compass.

I have made a strong case for how mainstreaming CSR into our businesses and delivering societal value has given us tremendous profits, albeit of a different kind the turnaround of human lives, lifting tens of thousands of people out of stark poverty. There is a new-found dignity among them. What more can one ask for?

Mrs. Rajashree Birla

Chairperson of the Aditya Birla Centre for Community Initiatives and Rural Development