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Documente Profesional
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Strategy Process
Screening Framework
Suitability Environment Industry Competition Objectives
Congruence Stakeholders Culture Ethics/ Governance Acceptability
Others suggest managers pursue market share or sales maximisation Some suggest utility functions which include profit but also other elements
Stakeholders
Stakeholders are those individuals or groups that affect or are affected by the achievement of an organizations objectives - Freeman (1984) These include customers, suppliers, employees, government, competitors, the local community and shareholders Those who advocate a stakeholder model dispute that the primary role of organisations is to create shareholder value The role of management is to balance these stakeholder needs rather than simply focus on shareholders
Predictability
Low
Power
Consideration High Danger Area
Rituals
Paradigm
Power
Control
Structures
from G Johnson Managing Strategic Change: Strategy, Culture and Action Long Range Planning, Vol 25, no 1, 1992, pp28-36
wider perspective than traditional financial measures more clearly highlight an organizations future performance Enables managers to provide consistency between the aims of the organization and the strategies undertaken to achieve those aims Supplementary operational measures include - customer satisfaction - internal processes - innovation and improvement activities