Social Media

How to be Viral and Popular

Topics to be covered..
- Social media personas - Types of Content - Creating a Viral Nature of Content.
- Analyzing Audience feedback for Making more Viral Content.

- Quality Content Vs Quantity Content

- Making a Humanize Content? - Social Media is an Era of Creativity - Content Creativity

6 social media personas

No Shows : No Shows havent logged on to a social network in the last 30 days. Most likely a 65-plus male, they typically exhibit low degrees of trust and have no interest in broadcasting their activities or interests to anyone.

Newcomers : Newcomers are typical passive users of a single social media network. They may reluctantly join Facebook, for example, in order not to feel left behind. Newcomers primarily use social media to enhance their online relationships.
Onlookers : Onlookers may lurk on several social media networks, but they post infrequently. They rely on social media primarily to keep up on the online lives of others within their social networks, but are reluctant to share details about themselves. Onlookers want complete control of their online information. Cliquers : Cliquers are active, single-network users who congregate primarily on Facebook. Theyre most likely to be women, and most of their online sharing includes photos, status updates, and comments. Theyre active and influential within their small network of close friends and family. Mix-n-Minglers : Mix-n-Minglers participate actively on multiple social networking platforms. They like to follow brands in order to receive offers and keep up with the latest news. They also understand the importance of data privacy. They meet many of their friends online and theyre inuential in their networks. Sparks : Sparks are the most active and deeply engaged users of social media. They use social media tools as a means of self-expression. While Sparks are still concerned about online privacy, they work to control the online conversation. Sparks typically boast the most open social networks amongst the six personas. They engage with brands frequently, and are enthusiastic ambassadors for their favorites.

Types of Contents
IN SOCIAL MEDIA WORLD - Content is King

When you post content to your social-media accounts, it initially has the ability to reach your fans and followers, as well as others who may browse your page without officially following. However, when your followers subsequently share that content, the potential reach increases exponentially. Below are five types of social-media content that users are more likely to share.
1. Images Images are great at entertaining, informing, and eliciting emotional responses in a format that is eye-catching. Images, particularly ones your followers can relate to, are excellent candidates for sharing, sharing images has become even faster and easier; encouraging your followers to pin your content is an excellent way to help your images and your brand name spread. 2. Statistics Content that uses numbers and statistics gives followers information that is short, quantifiable, and memorable. Stats are ready-made sound bites that get information across quickly and assertively. The key, of course, is that the statistics should show some new, unexpected or dramatic piece of information that your followers will find important enough to share. 3. Quotes Including quotes from famous, relevant or influential people in your social-media content can get your posts get shared. Quotes that are inspirational or motivational make people feel good and more connected with the content and in turn, with your brand. Dont feel that your quotes must directly relate to your brand, or even come from someone in your specific industry; consider what your followers expect to gain from your brand adventure, creativity, inspiration, productivity, etc. and work from there. 4. Humor Though social-media networks are sites for connecting and networking, theyre also a source of relaxation and entertainment for many of your fans. This is especially true for Facebook and Twitter. Content that makes your followers laugh will also make them want to share the humor with their social networks. As long as the humor is inoffensive and relevant to your followers, it can still have a place in professional social-media content. 5. Tips Tips are immediately recognized as valuable. When readers learn important and helpful information, theyll be more likely to want to pass on that information, both to help others and to demonstrate their own new-found knowledge.

Creating a Viral Nature of Content.

4 ways to improve your Content Popularity and make it a Viral Nature..
Reaching more followers on Facebook seems like it should be very straightforward; the larger your following, the greater the audience. However, what many brands may not realize is that a large percentage of your followers may never see the majority of your posts. Facebook uses an algorithm called EdgeRank to determine who sees what content. Though the specifics are secret, we do know that the company bases its formula on three factors: Affinity, or the strength of the relationship between poster and viewer; Weight, or the value of the post; and Time Decay, or the posts freshness. Here's how to boost up your EdgeRank:
1. Vary your content One of the great things about Facebook posts is that you arent limited to text-only content. Varying your content to include images and videos can be an excellent way to increase engagement, because it promotes interaction, thus increasing Affinity. Multimedia content is more likely to show up in the news feeds of your followers, and Facebook seems to give extra Weight to it. 2. Provide great content In social-media marketing, content is king. Well-crafted, compelling, and interesting content attracts readers and increases engagement. If your followers dont care about the topics in your posts, they are less likely to pay attention, hit that like button, comment, or share. Regardless of the medium, your content should provide value to your readers. When they appreciate and respond to it, your Affinity will increase. 3. Encourage engagement with CTAs Hopefully, you already create your Facebook content with the goal of encouraging engagement and interactivity. However, a well-crafted call to action (CTA) can give your followers the push they need to move from enjoying a post to adding a comment, sharing it with friends, or simply pushing the Like button. Dont be afraid to directly ask your followers to do those thin gs. The more a follower engages with your content, the higher their Affinity with your brand will be. 4. Post regularly Because Facebook includes Time Decay in its EdgeRank algorithm, even your greatest, most engaging posts will lose their impact over time. Provide new content on a regular basis; otherwise, you risk your content dropping off your followers walls before they have the opportunity to read and interact. How often you should post on Facebook will depend on your brand and followers; you may want to start with posting once per day and adjusting as necessary. Monitor your Insights and other data to determine which frequency results in the most engagement, and keep in mind that posting too often may annoy and drive away followers.

Analyzing Audience feedback for Making more Viral Content

Social Media is changing the way people find information, share knowledge and communicate with each other. The important factor contributing to the growth of any Social Media Network is the ability to analyze the content feedback by the consumer/ audience Shared to them and plan future posts accordingly. Social Media Audience Analyzing enables organizations and Individuals to act on intelligence gleaned from online conversations on professional and consumer-generated Social Media pages/ sites. It enables you to attribute online conversations to specific parts of your business, allowing accelerated responses to marketplace for a better insight and respond to expand your Business as a result..

Quality Content Vs Quantity Content

Quality Content always Grabs a better audience attention and it gets better affinity from the fans that makes it popular. Time decay involves in Social Media Algorithms that proves that apart from posting quality content only it is also important to post regularly otherwise even the best quality data will not get the due viewership and eventually lose the impact.

Conclusion: With the increasing competition on social media networks there is a War of Brands took place with in last 2 years and this Competition is getting more and more intense and complicated with the passage of time as more and more brands are now interested in social media rule and impression generation to the followers on their Social Media Networks. With this tight Social Media situation both Quality & Quantity are now equally important to make a better existence on Social Media Networks for Brands.

Making a Humanize Content?

One of the objectives of social media is to encourage fans to connect and engage with the brand, with the goal of increasing public interest and customer loyalty. Many companies struggle, however, to create a brand image or voice that social-media followers will interact with and trust. The Content key: People want to connect with what they feel is a genuine, authentic relationship. In other words, they want interaction that feels personal and human, not disconnected and corporate. If you humanize your content on Facebook, Twitter and other platforms, you can build true connections with your followers. Here's how:

1. Engage in discussions Posing questions to your followers can be great conversation starters, sparking discussion and opening up more talking points from followers responses. Keep the exchanges going and you get active conversation thats natural between two human beings -- you are no longer just an impersonal company. It doesn't matter who starts the conversation -- any time a fan interacts with your brand, that's an opportunity for discussion and conversation. 2. Deviate from the message Human beings, for the most part, dont have one -track minds. Even in a professional setting, a conversation between two people wont necessarily be strictly business -related, especially if any type of friendly relationship has been established. Don t be afraid to occasionally deviate from your professional message on your social-media channels. If you think your followers might appreciate a helpful link, interesting article, or even a funny anecdote, sharing could help give a sense of diversity, spontaneity and friendliness all characteristics that are quite human. 3. Showcase the team behind the scenes Your company is not some autonomous machine; it runs thanks to the hard-working employees and people behind it. Your customers should know that. Give behind-the-scenes tours of different departments, highlight individuals and share photos of employees in the workplace or at company events. All of that can remind your social-media followers that your brand is, in fact, built of real people. 4. Let individuals shine on social media If you have an in-house team running your social-media efforts, allow members to post as individuals within your company rather than as the company itself. When they introduce themselves, post in their individual voices, or even "sign" their social media posts, it humanizes your efforts and invites more interactions with your followers. 5. Own your mistakes Every business makes mistakes. Admit your errors and apologize for what happened. Whether the mistake took place through social media or elsewhere, using your social-media channels as a place to humble yourself with a public apology can go a long way in humanizing your company. It will also foster a sense of connection and trust between you and your followers.

Social Media is an Era of Creativity - Content Creativity

Social media is less about the technology and more about the sociology. Its the idea of real people connected to real people. Its not about collecting fans, friends and followers but real engagement through different & creative ways.

Social Media is a Machine for Creative Content and Human Engagement!