Documente Academic
Documente Profesional
Documente Cultură
Varun
Viral
Milan
Paresh
Kirit
Core strength of Indian
Industry
Disease pattern
Alternative medicine
Patents
Doctors
Health insurance
Healthcare infrastructure
Information technology
CHANGING FACE OF INDIAN PHARMA
MNC-Domestic MNC-Domestic
Competition Collaboration
Growth in disposable incomes & the
number of middle-class households
RETAIL PHARMACEUTICAL MARKET IN INDIA
Expansion of medical infrastructure
20
Greater penetration of health insurance US $ billion
Journal advertising 1 2 2 2
Direct mailing, couriers 1 1 2 2
Promotional trials 1 1 2 3
Conferences and symposia 1 1 2 3
Clinical trials 4 2 2 1
Samples 1 4 4 1
Gifts 1 4 4 1
Newspaper advertisement 1 2 4 2
Free stand-alone 1 1 1 3
supplements
Telemarketing 1 2 4 4
Conference videos 1 1 1 3
Video Magazines 1 2 3 4
Audio cassettes - - - -
Television 1 4 2 1
Group detailing 1 2 2 4