In what way does your media product use, develop or challenge forms and conventions of real media products?

The music video I created was a pop video; it was to the song of Cher Lloyd want you back. The ways in which I have developed and challenged my media product would be when it comes to my music video I feel that I have challenged the conventions in some form and I have stuck to them and followed the typical conventions. By using the conventions that are associated with the genre of Pop I think that it helps reach out to the target audience as they will know exactly what to expect in an average pop music video. When it comes to theories that apply to my music video I believe that the one in which my music video does not relate to would be the general theory as I feel that the genre I have chosen is all about the meaning to the lyrics instead of a subject being addressed. The theory in which relates to my music video would be Goodwins theory as I have applied his theory though out my video because the theory just means that I have matched the lyrics with the visuals which I have done on a range of occasions though my music product.

 In what way does your media product use, develop or challenge forms and conventions of real media products?
Though creating my media product (music video) I have applied typical forms and conventions of the genre of pop though out my video, there would be four main sections in creating a music video them being narrative, performance, sole artist and star image I think that I have followed the majority and applied these sections to my media product. I carried out a range of research to ensure that I was following the typical genre of pop the forms and conventions that are used would be the conventions that are mostly used would be that the actors are telling us a story about relationships whether it be friendships or relationships. The videos are shot in a variety of locations mostly beaches, holidays or parties with a lots of people around. Other conventions would be that a pop video mostly contains a dance performance or some type of dance. Majority of pop videos contain bright lighting and when it comes to the camera movements there is always zoom in and out, close-ups, tracking shot and shots of high and low angles. The artist who is performing always has eye matching level towards the camera as if they are talking to the audience personally.

 In what way does your media product use, develop or challenge forms and conventions of real media products?
Though finding this out in my research I have ensured that I stuck to these conventions and applied them to my music video the locations in which that I shoot would be in the park, bedroom and McDonalds. The actors I have used I have made sure that they are dressed in relation to the music video which would be bright colours and young, youth clothing. I have used the conventions associated with pop however some of the forms that I have challenged would be the actors playing out in a pop video would be young adults/teenagers between the age of 17-25 however I have chosen to use children, as I felt the song would relate to children as the lyrics are child like. Yet another convention that I have challenged would be the use of transitions used in a music video normally when it comes to the genre of pop they only use a select amount and I have chosen to relate the video to children as my actors are young children and I have done this by using a range of transitions such as diamond, oval, swing etc I think that this makes the video more relative to a younger generation and this would interest the young children so this would widen my target audience for the music video and ties my video more together as if there was a childs video then it would be childish and have a lot of editing and transitions that would be used.

 In what way does your media product use, develop or challenge forms and conventions of real media products?
I believe that I have done this effectively in the sense that I followed and stuck to the conventions of a typical music video of pop as I researched a lot into existing media products and made sure that my music video would be similar with just few differences. I have successfully done this because I have applied all the conventions of pop to my music videos and made sure that the pop genre has been shown though out my video in a number of ways. When it comes to my digi-pak and poster I have applied the same conventions of the pop genre to both pieces of my media product. The conventions of a pop digi-pack would be that there is a range of colours used; big title across the top, image of the artist in centre, artist name appears on the front, songs on the back of the album cover etc. I have researched about conventions used for a digi-pak and believe that I have followed the conventions that are used the only conventions that I have challenged would be the image as I have used the image of the artist but where there is a medium close up of the artist on her own I have chosen to follow this put instead of the conventional image being a medium close-up I have challenged this by doing something different which I feel will work as the target audience is a younger age than normal target audience for the typical pop Digipak.