DESSANGE INTERNATIONAL

N1 of Haute Coiffure in the world

40 countries

Over 2 000 salons

42 training centers

20 000 collaborators

1 Billion Euros
Brand perimeter

DESSANGE INTERNATIONAL: a worldwide group

Two major areas of activity:
Hairstyling franchises 27 directly operated salons Products

3 complementary brands
dressing market:

that give the group full coverage in the hair-

A very up-market brand positioned in global beauty.

425 salons in 40 countries.

A hairdresser, colorist, make-up artist brand, positioned in the mid-luxury market. 420 salons in 14 countries.

Leader hair salon franchisor in the United States in the value segment. 1215 salons in the United States.

DESSANGE INTERNATIONAL: Organization chart

GENERAL COORDINATOR
CHAIRMAN OF THE EXECUTIVE BOARD

Marie-Hlne Jaffrs

Benjamin Dessange

GENERAL MANAGER

Emmanuel Gasnot
Deputy General Manager Legal - Finance - IT - HR Deputy General Manager Marketing Strategy - Products - North America

Philippe Vincent
LEGAL DEP MANAGER ACCOUTING MANAGER HUMAN RESOURCES MANAGER MEDIA AND COMMUNICATION DIRECTOR PRODUCTS COMMERCIAL DIRECTOR France Belgium Spain Italy Luxembourg Switzerland FRANCHISE COMMERCIAL DIRECTOR France Belgium Spain Italy Luxembourg Switzerland FRANCHISE COMMERCIAL DIRECTOR Europe (out Europe of 6) Africa Middle East South America Asia Oceania Dom Tom

Marie-Laure Simonin Braun

PRODUCTS COMMERCIAL DIRECTOR World (out Europe of 6) FRANCHISE North America MARKETING DIRECTOR FRANCHISE PRODUCTS LICENCE INDUSTRY AND LOGISTICS DIRECTOR

Catherine

Muriel Villard

Sophie Marie-Laure Lajouanie Auffrere Pineau Larger

Sandrine Leycure d

Chlo
Bruno LHnaff Annabel Talon Agostino Lamoureux Pony

Xavire Marlaud

Jean-Marie Camares

Area account managers : Mylne Mulliez - Betty Olivier

History of the Group

1954: The first Jacques DESSANGE hair salon opens 1975: Launch of the first affiliate franchise 1962: The first salon outside France opens 1979: The first training school is established 1994: CAMILLE ALBANE, a second franchise network, is created 1999: The DESSANGE beauty products unit is established and moves to the Lorient (France) production plant, built in 1997. 2008: OFI Private Equity Capital purchases 65% 2007: The of the Group DESSANGE commits to aInternational sustainable Group development approach 2011: Acquisition of the DESSANGE United States Master Franchise

2010 : Acquisition of the Belgian Master Franchise

1996: The first 1990: The first Jacques DESSANGE beauty and make-up ranges are created, in partnership with Sanofi beauty institute opens The Phytodess treatment range is created 2000: Launch of the CAMILLE ALBANE make-up range 2006: Remington and DESSANGE combine their skills to create a range of exceptional hair care appliances sold in specialist retail outlets

2010 : the
2009: Launch of a DESSANGE Paris signature prestige hair care range, sold exclusively in DESSANGE hair salons HAIR SPA concept is created

1992: Launch of the "Jacques DESSANGE Comptence Professionnelle" hair care range, manufactured by L'Oral (under license)

2011: Creation of the distance training tool: DESSANGE Learning Lounge

2010 : Launch of the DESSANGE hair accessories range manufactured by La Brosse et Dupont (under licence)

Key Figures of the Group

Turnover by Regions

EBITDA by Regions

France USA Others

France & Others USA

Turnover by Activities
Franchise Products & Licenses Owned Salons

3 pillars of our Success

A pioneering spirit:

changes behind the boom in the hairdressing sector:

franchise networks licensing creating a vertical diversification through a global beauty concept replication of the affiliation franchise system abroad

An unique affiliate franchise system:

passing on know-how, values and quality

through training schools, the Group's cornerstone strong growth with an identical level of service throughout the network

A world of Excellence:
imparted by training schools on every continent confirmed in 2003 when the Group was granted ISO 9001 certification renewed every year, for its cosmetics development and manufacturing plant in Brittany (France) Top-level professionals: DESSANGE International has been able to hire and retain professionals who all share the same quality standards. rigorous partner selection process policy of developing managers' career plans

Our Assets
Strong equity and brands positioning Creativity and innovation High Research & Development spending Training centers and distance training tool (e- Learning) Existence of successful international networks Brand promotion through development of product lines Directly operating industrial facilities & commitment to sustainable development

DESSANGE Paris

Femininity, elegance and seduction , 3 words that define the DESSANGE universe, a Maison de Luxe dedicated to woman's beauty. Partner for prestigious events and true icons of the movie industry, the brand pampers each day thousands of woman around the world looking for a unique dimension for their beauty. The expertise that can be found in of its DESSANGE Beauty Salon or Spa is the very essence of its products. Haircare, makeup, skincare and bodycare are offering to each woman the glamour, sensory appeal and the professionalism she searches for.

Paris Champs Elyses Flagship

International DESSANGE Flagships

Yalta - Ukraine

Bruxelles - Belgium

Vienna - Austria Washington - US

Communication & Events

Show Prestige

DESSANGE PARIS : 2 collections per year

DESSANGE Paris - Haircare products

DESSANGE PARIS, Leader on the international upscale hairstyling market, DESSANGE puts creation and expertise in its exceptional hair care line.

Precious and subtle, these products combine formulas containing high concentrations of noble ingredients such as black pearl and subtle fragrance. These products, true concentrates of substance and shine, transform the hair into a divinely soft and luminous texture.

DESSANGE Paris - Haircare products

Upscale positioning

14 SKUS
Public Price Range : 31 - 48 Benchmark : Shu Uemura Art of Hair Leonor Greyl Carita

DESSANGE Paris - Hairstyling products

New-generation high-tech active ingredients, innovative textures, sophisticated packaging and a distinctive eye-catching design : the DESSANGE hairstyling line combines technical prowess and top-end positioning to enable all hairstylists to give free rein to their creativity.

DESSANGE Paris - Hairstyling products

Upscale positioning 15 SKUS Public Price Range : 17 - 26 Benchmark : Shu Uemura Art of Style LOral Texture Expert

DESSANGE Paris - Skincare products

Constantly attentive to women, the brand has built its beauty expertise upon a true understanding of their needs. As their ally, it has created a pure and elegant line for the face, a line that awakens the senses. Made with a combination of proven active ingredients, textures and refined colours, the DESSANGE care products guarantee daily pleasure. Reactivate, nourish and soothe and enhance, firm and plump up or restructure: the range perfectly meets the needs and desires of all beauty types.

DESSANGE Paris - Skincare products

Upscale positioning 13 SKUS Public Price Range : 20 - 146 Benchmark : Lancme Este Lauder

DESSANGE Paris - Make-up products

Bright shades, modern colours, sensual textures, professional accessories: DESSANGE make-up products unveil each womans unique beauty for radiant complexions, sculpted faces, intense eyes.
The upscale range developed by our studio make-up artist draws its inspiration from the brand's hairstyle collections. Thus, cut, colour and make-up come together in harmony - a sign of true elegance. As hair stylist, artist and trend-setter, DESSANGE designs ever-surprising, sophisticated collections that set the tone each season.

DESSANGE Paris - Make-up products

Upscale positioning 120 SKUS Public Price Range : 15 - 47 Benchmark : Lancme Este Lauder

PHYTODESS Haircare products

PHYTODESS are true beauty treatments for the scalp and hair that combine naturality, luxury and hairstyling expertise to reveal and enhance the beauty of your hair. At the heart of their unique formulas, color clays, essantial oils, plant extracts, trace elements and precious metals or stones work together with teh delicate textures and subtle fragrances to offer your real moments of pleasure. The gentle nature of the formulations makes it possible to combine them at will in order to create tailor-made treatments that will bring the professionalism and expert techniques of your hairstylist into your own home.

Hairstyling expertise and the wealth of nature as sources of beauty

PHYTODESS Haircare products

Mid-scale positioning Natural active-ingredients with a sustainable sourcing 18 SKUS

Public Price Range : 18 - 49

Benchmark : Kerastase Phyto Ren Furterer

DESSANGE DEVELOPMENT MODEL

Worldwide Development

DESSANGE pursues a worldwide development build on :

-Franchise (40 countries)

-Products distribution - in our salon networks - through distributors (17 countries)

DESSANGE Paris Business Model

DESSANGE flaghsip To set the brand equity for the future salo development and to serve as a relay for marketing and P&R events

DESSANGE training academy To serve as a key stone for local partners as well as a recruitment center of new managers and or salons (open-school)

DESSANGE products distribution To increase the brand awareness To leverage the brand development

DESSANGE training Academy

DESSANGE training academy 51 rue du Rocher - Paris - FRANCE

International DESSANGE Training centers

42 training centers in the world (Paris, Milano, Moscow, Brussels, Washington DC )

DESSANGE E-learning

DESSANGE Paris Franchise - Affiliation system

An original policy developed from 1975, which became the backbone of our international expansion.

1. A Brand developer :
To fully implement the concept of the Brand first with a flagship and after with sub-franchises, whilst taking into consideration the local realities. 2. An image ambassador :

To build the image of the Brand on the Territory, so that the harmony, consistency is preserved all over the world (strategy, marketing plan, development).
3. A commitment of using selected products in each salon : To ensure the image, positioning and referencing of relevant references (retail & professional uses) among 2 000 hair care, skincare and make-up references. 4. A businessman paying attention to organization, training, management, marketing, PR.

Our commitments
Signing a DESSANGE franchise agreement means an access to:
Exclusive concept Brand image

Upscale salons specifications and designs

Innovative marketing Tailor-made training Support in the opening process Product lines reflecting brand identity Fall Winter and Spring Summer hair and make-up collections Best commercial terms and support from LOral Professionnel

LOral Partnership

A strong hairstyling partnership &

As our privileged and international partner, L'Oreal supports us in all our projects: Support in leveraging brand awareness Support in our business development Support in retail conditions : best commercial conditions, animation Support in training

Identified contacts : Eric de la Tour : Exclusive Key Account Manager for LOreal PPD

2013 Openings & Projects

2013 Openings

Middle-East Dammam

Morocco Agadir - Sofitel Thalassa Sea & Spa

Middle-East Oman

Ukraine
Mariupol Hotel

Middle-East Djeddah

Morocco Casablanca

Russia
Krasnoyarsk

2013 Openings
Georgia Tbilissi Turkey Istanbul UAE Dubai

Australia Sydney

Ukraine Odessa

2013 Key Projects

Baden Baden - Cologne Munich - Stuttgart

Germany

United Kingdom
London

Brazil
Master Franchise

Azerbaijan
Master Franchise

India
Franchise - Bombay

Vietnam
Franchise

Japan
Master franchise

COMMERCIAL APPROACH

Entrance Fees
This amount varies depending on the business model. It takes into account : The value of the DESSANGE Paris Brand (prestigious Heritage, history, trademarks associated, brand equity & concept, & potential of growth on the Korean market).

The right to be the exclusive partner to open hair salons under that brand on your market
The type of agreement and related BP (number of DESSANGE salons) The registration costs of the brand on your market that we renew each year Full assistance to define the layout of the flagship salon (opening process) Specifications, design and proposal from blueprints and validation of the project, travel to site during works, assistance with the various opening procedures & decoration Training and follow-up of the flagship opening (2 DESSANGE senior trainers for about 10 days, you only cover the local expenses, hotels & meals). Access to the DESSANGE brand image, collections, communication, marketing, training and products.

Annual Fees
It equals a percentage of your services revenues. It includes guarantee that are stipulated with the future franchisee according to the countrys socio-economic situation. On a daily basis, it will give you the following supports : A complete export organization based in Paris with specialists in each category : marketing, products, training, sales, regulatory with a dedicated account manager Access twice a year to an exclusive hair collection made by our Artistic Team and all the B to B & B to C associated tools Access to our intranet network (news, key figures, events, marketing information, training, products...) Access to our E-learning platform (exist in 10 languages, has to be developed in Chinese)