TELEVISIONS COMPUTERS TABLETS

INTERNET

STUDENTS AS A CONTENT CREATORS (S2S model)

PHASE 1.

PHASE 2.

PHASE 3.

PHASE 4.

EDUCATIONAL MODEL

BUSINESS MODEL

TECHNICAL MODEL

LEGAL MODEL

- PRIMARILY FOR EDUCATIONAL PURPOSES PHASE 1.

- BASED ON THEORY OF LEARNING BY EDGAR GALE

EDUCATIONAL MODEL

- EMPHASISES THE LEARNING OF MEDIA LITERACY

- GIVES NEW TOOLS FOR CLASSES

- CREATES COOPERATION BETWEEN INSTITUTIONS

ACTIVE LEARNING CONE BY EDGAR CALE 1946

http://www.acu.edu/cte/activelearning/whyuseal2.htm

CONTENT IN THE INTERNET

VIDEO

AV- COURSE
- SCRIPT - CAMERAWORK - EDITING -DIRECTING

PLUMBER-COURSE WHAT TO DO VIDEOWORK

EDUCATION

HOW TO?
- Short tips -Instructions

MUSIC
- live recordings - music videos - events

CONTENT IN THE INTERNET

- Sport events - tv-segments - lifestyle

- Short movies - documentaries - TV-pilots

SPORT

ART

PHASE 2.

- PUBLIC FUNDING (MINISTRY OF EDUCATION) BUSINESS MODEL

- MANUFACTURING MODEL

- COMMUNITY MODEL
- SUBSCRIPTION MODEL

- UTILITY MODEL

PUBLIC FUNDING
OPETUSHALLITUS
- 961.OOO IN 2012 TO DEVELOPING EDUCATIONAL SYSTEMS - APPLICATIONS ARE ACCEPTED 6.2-16.3.2012

- 70% FUNDING, 30% OWN MONEY

- FUNDING TO BE USED AT THE LATEST BY 31.12.2013

MANUFACTURING MODEL
KEUDA
euroja -Lesson recordings - educational material - Intra/publicity

CORPORATIONS & KEUDA

- short tips - educational material - information videos

RECORD LABELS
- live shows - music videos - events

WEB-TV

- events - tv-segments - lifestyle

- short films - docomentaries - pilots

SPORTS

PRODUCTION COMPANIES

COMMUNITY, SUBSCRIPTION & UTILITY MODEL

- FREE FOR STUDENTS
- SALE OF SUPPORTIVE PRODUCTS AND SERVICES

- PERIODIC FEE
- CROWD FUNDING (IN THE SENCE OF TIME)

PHASE 3.

TECHNICAL MODEL

WEBCHANNEL SD/HD VIDEOS?

MOBILE

WIFI

CONVERSION

3G

EDGE

CONNECTIONS & USERS

VS USERS FREE FOR ALL

COSTS
Webserver running open source Linux with Apache (webserver) and MySQL (database), software cost 0 plus a 1500 hardware. Conversionserver, also running Linux and FFmpeg, software 0, server 1500 Streamingserver, running Wowza streamingserver $55/month, server 1500

4500 + $55/month plus one staff to part-time look after the servers (could be a already in-house IT department). Can theoretically serve 1.5/15 (100Mbps/1Gbps) million videos a month

HIDDEN COSTS
$570 with 660 000 served videos a month HOW MANY USERS? IN-HOUSE CONVERSION

15 million videos / month is $16 000

SWOT
Own server Wowza Streamingserver STRENGTH
Fixed price.

WEAKNESS
Limited users can be served. More capital need at start.

OPPORTUNITIES
Customizable service Stream to mobile

TREATH
Users blocked if server is full.

Amazon EC2 Wowza Streamingserver STRENGTH

Scalability. Pay per use.

WEAKNESS
None

OPPORTUNITIES
Customizable service. Stream to mobile.

TREATH
Big bill if many users.

YouTube STRENGTH
Free everything

WEAKNESS
Content is hard to restrict

OPPORTUNITIES
Unlimited viewers Ads can bring money

TREATH
Users easily views other videos than our own.

PHASE 4.

LEGAL MODEL

WHO OWNS WHAT?

CONCLUSION
MODEL 1 S2S MODEL 2 S2S + S2B

Suggested next steps

1.
- Vastuuhenkilt - Tilat - Kalusto -WEB- tyryhm (HTML5 + grafiikka) -Pilotti yhteisty -Ptkset koulutuksesta (web TV- ryhm)

2.
- Pilottituotanto (workflow) - Opiskelijoiden valinta - Yhteistykuvio neuvottelut -Keudan sisinen tiedotus -Keudan oma tuotanto alkaa

3.
- Koulutus alkaa - Tuotannot alkaa -cEvaluation during - Adjustments

4.
- Evaluation of the project

KEVT 2012

SYKSY 2012