DEMINGS 14 POINTS

Point 1: Create a Vision and Demonstrate Commitment

An organization must define its values, mission, and vision of the future to provide long-term direction for its management and employees. Businesses should not exist simply for profit; they are social entities whose basic purpose is to serve their customers and employees.

Point 2: Learn the New Philosophy

Companies must take a customerdriven approach based on mutual cooperation between labor and management and a never-ending cycle of improvement.

Point 3: Understand Inspection

Inspection - the principal means of quality control. Routine inspection acknowledges that defects are present, but does not add value to the product. Inspection should be used as an information-gathering tool for improvement, not as a means of assuring quality or blaming workers.

Point 4: Stop Making Decisions Purely on the Basis of Cost

The supplier and manufacturer must be considered as a macro organization. Deming urged businesses to establish longterm relationships with fewer suppliers, leading to loyalty and opportunities for mutual improvement. Supply Chain Management (SCM) focuses heavily on a systems view of the supply chain with the objective of minimizing total supply chain costs and developing stronger partnerships with suppliers.

Point 5: Improve Constantly and Forever

Improved design of goods and services comes from understanding customer needs and continual market surveys and other sources of feedback, and from understanding the manufacturing and service delivery process. Improvements in operations are achieved by reducing the causes and impacts of variation, and engaging all employees to innovate and seek ways of doing their jobs more efficiently and effectively. Deming chain reaction: When quality improves, productivity improves and costs decrease. Continuous improvement

Point 6: Institute Training

Training - results in improvements in quality and productivity - adds to worker morale - demonstrates to workers that the company is dedicated to helping them and investing in the future

Point 7: Institute Leadership

The job of management is leadership, not supervision. Supervision simply overseeing and directing work Leadership providing guidance to help employees do their hobs with less effort.

Point 8: Drive Out Fear, create Trust and Create climate for innovation
Fear is manifested in many ways: fear of failure, fear of the unknown, fear of relinquishing control, and fear of change. Fear encourages short-term thinking Fear is a cultural issue for all organizations

Point 9: Optimize the Efforts of Teams

Teamwork helps to break down barriers between departments and individuals. Barriers between functional areas occur occurs when managers fear they might lose power.

Lack of cooperation leads to poor quality.

Point 10: Eliminate Exhortations

Motivational approaches overlook the major source of many problems the system Causes of variation stemming from the design of the system are managements problem, not the workers

Point 11: Enumerate Numerical Quotas and Management by Objective (MBO)

Many organizations manage by the numbers. Goals are useful, but numerical goals set for others without incorporating a method to reach the goal generate frustration and resentment. Management must understand the system and continually try to improve it, rather than focus on short-term goals.

Point 12: Remove Barriers to Pride in Workmanship

Deming believed that one of the biggest barriers to pride in workmanship is performance appraisal
Performance appraisal destroys teamwork by promoting competition for limited resources, fosters mediocrity because objectives typically are driven by numbers and what the boss wants rather than by quality, focuses on the short term and discourages risk taking, and confounds the people resources with other resources. Majority of performances that are within the system Performances outside the system on the superior side Performances outside the system on the inferior side

Three categories of performance:

Point 13: Encourage Education and Self-Improvement

Continuing, broad education for selfimprovement Organizations must invest in their people at all levels to ensure success in the long term Developing the worth of the individual is a powerful motivation method

Point 14: Take Action

Any culture change begins with top management and includes everyone Team-based approach