HELPING TO BREAK THE CYCLE OF HOMELESSNESS ONE SWEET SPOONFULL AT A TIME

Sweet Surrender Overview

Started August 2009 in Atlanta, GA Owned by Kara and Paul Stieffel Made in Atlanta, GA Vision was to increase the availability of premium, smooth and creamy fudge to customers bringing the fudge shop to them Use of high impact/upscale packaging great for gift giving or individual consumption Custom flavors and packaging capabilities Short lead-times, low minimums

Business Overview
As of Feb 1, 2013 320 Retail Customer locations have ordered 1,500 consumers have ordered directly through our website Diverse channels of distribution Tourist locations - (Callaway Gardens, ATL Botanical Gardens, Chateau Elan, Zoo Atlanta) Hotel Gift Shops Department Stores Atlanta Hartsfield Airport HMS Host Atlanta Home Magazine Store Gourmet Food Stores/Delis Coffee Shops/Snack Bars Ice Cream Shops Hospital Gift shops Hallmarks Florists Independent gift stores Spas Video Stores Book Stores Pharmacies Sold in 28 states Over 20,000 lbs of Fudge sold with an estimated 50,000 consumers consuming it Personally interfaced with thousands of consumers via sampling events with retail partners

A Social Enterprise to benefit the homeless is formed Jan 2013

Entire operation moved from home kitchen to commercial kitchen at Project Community Connections Inc. Established in 1999, PCCI has been assisting individuals and families experiencing homelessness with permanent housing placements and connections to mainstream resources. Utilize First Step Staffing as our employment agency Established in 2006 First Step has been the way out of homelessness for more than 1,500 men and women More than 300 men and women re-entered the workforce through First Step in 2011 All current and future staff are either in transitional homes or recently placed in permanent housing It is these people who need steady income to avoid being back on the street again

Premium Fudge Facts

High product awareness and likeness Consumed by millions of consumers Broad age and Gender Appeal

Year round consumption limited seasonality

Fudge is a decadent feel good American treat thats reminiscent of the good old days Invented 1886 in Baltimore, MD

The paradox of limited distribution

Because premium fudge is sold in limited retail outlets compared to other treats many businesses believe it is not an item that consumers want. However, millions of consumers of all ages purchase fudge year round, but a majority of those sales take place in tourist locations.
Sweet Surrender sells approximately 3,300 lbs per year to Callaway Gardens with a retail value over $42,000 Six Flags, GA sells approximately 2,800 lbs of fudge per year

In other words, most consumers eat fudge when they visit tourist areas, but when they come back home they don't because they do not know of anywhere to purchase it!

Make a statement and $$$$ with Sweet Surrender Fudge

Not sold by any competitive restaurants
Sold in very few large retail outlets in the Atlanta Metro Area Underground Atlanta Kilwins Atlantic Station River Street Sweets - Phipps Plaza

Made locally and contributing to the community

We have the FIXX to cure your customers fudge needs!

Three oz of premium, portable, personal fudge! 3.5 X 2.5 X 1.5 Fits in car cup holders Airtight re-sealable lid Includes mini spoon Three to four month shelf life use by date on back label Private label option at no charge Large selection of flavors available Cost per cup $2.00 FOB $2.25 delivered drop ship Order quantity 24 cups any flavor combination 17.25 X 12.5 X 7.5 refillable counter display available holds 24 cups