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  • Timbuk 2

    Încărcat de

    Manu Kaushik
    179 vizualizări8 pagini
    Messenger bags have high customization options for size, color, pockets and straps. They are delivered within two business days and offer high quality with variety of designs. Messenger bags represent customization and the Timbuk2 brand, while laptop bags are readymade, produced in China, and new to customers and product lines. Assembly in San Francisco has low volume but high skilled labor and automation, while China has high volume but lower skilled labor and automation with more raw materials and inventory. Outsourcing decisions consider logistic costs, visit charges, government taxes, quality prices and rejections.

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    timbuk2 operation strategy

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    Messenger bags have high customization options for size, color, pockets and straps. They are delivered within two business days and offer high quality with variety of designs. Messenger bags represent customization and the Timbuk2 brand, while laptop bags are readymade, produced in China, and new to customers and product lines. Assembly in San Francisco has low volume but high skilled labor and automation, while China has high volume but lower skilled labor and automation with more raw materials and inventory. Outsourcing decisions consider logistic costs, visit charges, government taxes, quality prices and rejections.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    179 vizualizări8 pagini

    Timbuk 2

    Încărcat de

    Manu Kaushik
    Messenger bags have high customization options for size, color, pockets and straps. They are delivered within two business days and offer high quality with variety of designs. Messenger bags represent customization and the Timbuk2 brand, while laptop bags are readymade, produced in China, and new to customers and product lines. Assembly in San Francisco has low volume but high skilled labor and automation, while China has high volume but lower skilled labor and automation with more raw materials and inventory. Outsourcing decisions consider logistic costs, visit charges, government taxes, quality prices and rejections.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 8

    Key dimension that are driving sales of messenger bag

    Customization
    1. 2. 3. 4. Size Color Pocket Strap Option

    Delivery in two working days High quality Variety of designs

    Competitive priorities Messenger Bag Vs Laptop Bag

    Competitive priorities Messenger Bag Vs Laptop Bag


    Messenger Bag
    1. Customized Product 2. Full control over the process 3. Long standing customer for this range 4. Symbolize the brand Timbuk2

    Laptop Bag
    1. 2. 3. 4. Readymade product Produced in China New for customer New product line

    Comparison of assembly line


    San Francisco Volume or Rate of production China

    Low

    High

    Required Skill of the worker

    High

    Low

    Level of Automation

    High

    Low

    Amount of raw material and good inventory

    Low

    High

    Supply Chain of San Francisco Company

    Supply Chain of China Company

    Cost to be considered while making the outsourcing decision


    Logistic Cost Visit Charges(to maintain quality) Government taxes Quality Prices(Rejection)

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