ATTITUDE

A state of mind or feeling with regard to some matter

Meaning

It is a expression of feeling about something ,- a place, person, commodity, object, idea.

It is the way a person feels about something a person, a place, a commodity, a situation or on idea.

Why attitude..?

People are more valuable than capital or equipment . People can be biggest asset or biggest liability. why some individuals, organization, or countries are more successful than others..?

Attitude helps in predicting human behavior at work. The understanding of attitude is important because attitude helps the people to adapt to their work environment.

DEFINITION
Attitude is a tendency or predisposition to evaluate an objects or symbol of that in object in a certain way Katz and Scotland

Nature of attitude
It is applicable to all It affect the behavior or action of the people It is feelings and belief towards object,idea or people It is changing It is psychological phenomenon

Elements of attitude

Cognitive (Thinking) Affective (Emotional)

(persons feelings or affect- positive ,negative about an object)

(consists of beliefs, values, ideas )

Behavioral
(tendency of a person to behave in a particular manner)

Functions of attitude
According to D.Katz, attitude serve four important functions;

The adjustment function The ego defensive function The value expressive function The knowledge function

The adjustment function attitudes help the people adjust to their environment. if the employees are treated fairly well, they develop the +ve attitude.

The ego defensive function people often form and maintain certain attitudes to protect their own self images.

The value expressive function

Attitude reflect the value system Eg: a person whose value system is timing/punctuality keeping, he will not tolerate the late comers.s