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. 14 General Principles.
Everything in place! Kindliness & Justice for employee relations ! Personnel Planning !
MANAGING MEANS
LOOKING AHEAD!
COUBROUGH
Administration V
Interpretation
...Management
Just 1 of these functions Smooth functioning of 6 ! More time by Mgrs (? !) Conduct towards objectives
STORRS
To govern is to Conduct towards objectives
Interpretation
Govern
1 of above 6 functions More time at high level
Manage V
Note: In French Govern Big e.g. Chief of Ship, State Administrator SMALL matters
Hence, Coughbroughs TRANSLATION is better !
TRANSLATION ERROR A=M M.B.A. !
PRINCIPLES
f.l.e.x.i.b.l.e. ! ! !
:issue of proportion :