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  • Strategy Marketing Products

    Încărcat de

    Priyank Patel
    17 vizualizări14 pagini
    Strategy involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. There are two main schools of thought on strategy - the industrial organization model which focuses on external industry analysis, and the resource-based view which emphasizes a company's unique resources. Strategy exists at three levels - corporate, business, and functional. Crafting an effective strategy involves understanding the five P's of strategy: plan, ploy, pattern, position, and perspective.

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    Strategy marketing products

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    Strategy involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. There are two main schools of thought on strategy - the industrial organization model which focuses on external industry analysis, and the resource-based view which emphasizes a company's unique resources. Strategy exists at three levels - corporate, business, and functional. Crafting an effective strategy involves understanding the five P's of strategy: plan, ploy, pattern, position, and perspective.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    17 vizualizări14 pagini

    Strategy Marketing Products

    Încărcat de

    Priyank Patel
    Strategy involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. There are two main schools of thought on strategy - the industrial organization model which focuses on external industry analysis, and the resource-based view which emphasizes a company's unique resources. Strategy exists at three levels - corporate, business, and functional. Crafting an effective strategy involves understanding the five P's of strategy: plan, ploy, pattern, position, and perspective.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 14

    What is Strategy?

    BUSI 7130/7136 Dr. Shook

    AGENDA

    Hierarchy of Strategy Two Foundational Schools of Thought What is Strategy?


    Crafting Strategy Strategy Concept I: 5 Ps Honda Cases

    Strategic Analysis
    Simulated Company
    What is Strategy?

    External Analysis

    Strategy

    Mission & Vision


    Internal Analysis

    Business Corporate International

    Hierarchy of Strategy

    Corporate

    In which businesses should we be? How should we manage the array of businesses? How should we compete in a given business?
    How best can each function support the business level strategy?

    Business

    Functional

    Two Schools of Thought


    IO Model of Superior Profitability Resource-Based Theory of the Firm

    IO Model of Superior Profitability

    Assumptions:
    The external environment imposes constraints that determine the strategies that can result in superior profitability. Competing firms control similar resources and pursue similar strategies Resources utilized by firms are highly mobile - - thus homogeneous

    IO Model of Superior Profitability

    Prescriptions: Firms must look for attractive industries in which to compete Emphasis: External environment, especially the Industry - analyze it!

    Resource-Based Theory of the Firm

    Assumptions:
    Firms acquire different resources over time Resources heterogeneity within a particular industry Resources may not be highly mobile across firms Difference in resources and how they are used form the basis of competitive advantage

    Resource-Based Theory of the Firm

    Prescriptions: Firms should look at their resources and then see how they can be used What about the resource makes it a source of competitive advantage?
    Valuable Rare Imperfectly imitable Organized

    Resource-Based Theory of the Firm

    Emphasis: Organization, especially its resources

    External Analysis

    Opportunities Threats

    Internal Analysis

    Strengths Weaknesses

    External Analysis

    Opportunities Threats
    Strategic Mission

    Internal Analysis

    Strengths Weaknesses

    The Five Ps

    Plan: A consciously intended course of action Ploy: A maneuver intended to outwit a competitor Pattern: Consistency in a stream of actions Position: Niche or product-market domain place in the industry Perspective: An ingrained way of perceiving the world

    Strategic Intentions

    Intended Strategy

    Deliberate Strategy

    Realized Strategy

    Unrealized Strategy

    Emergent Strategy

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