WONDERFUL AROMA, DELICIOUS CHOICE, SURPRISING TASTE

Company Background
Name of the business : Business address : SINAR FOOD ENTERPRISE Lot 1 & 2, IKS KEDA Napoh, 06100 Jitra, Kedah. Telephone number : 03- 9955410 Email Address : sinar_food@yahoo.com Form of business : Partnership Main activity : Manufacturing product from fresh fruit Date of commencement of business : 11 November 2011 Date of business of operation : 12 December 2012 Business registration number : 001597147-M Name of bank : MAYBANK(M) BERHAD Bank account number : 1400247689124

Vision
To be the largest fruit based manufacturer and distributor in Malaysia around the world at year 2020

Mission
Improve bumiputera business in Malaysians industry

Increase the manufacture of Halal product in Malaysia

Improve the business of Small and Medium Industry (SMI) in Malaysia.

Business Objectives
To achieve optimum profitability from the business. To grow up and develop our business around in Malaysia. To become a most successful business in Kedah especially among Bumiputeras. To get a good potential and prospects for the business to successful in the future.

Partnership Chart

General Manager
Faiz Bin Mohd Salim

Administration Manager
Muhammad Izzat

Marketing Manager
Mohamad Arfan

Financial Manager
Azhazizi Abd Aziz

Operating Manager
Mohamad Azuan

Company Organization Chart

GENARAL MANAGER

ADMINISTRATION MANAGER

MARKETING MANAGER

OPERATION MANAGER

FINANCIAL MANAGER

CLERK

SECRETARY

PROMOTER

QUALITY CONTROL

DRIVER

ACCOUNTANT

OPERATOR

WORKER

SUPERVISOR

Company Logo

Responsibility
The constructions of the symmetric arranged and flexible organization that can help reach the objective and visions of the company. A good look at the workforce during their selections and training to maintain the standard of the specification. To ensure the offices facilities are up to the standard and presentable.

ORGANIZATION CHART
ADMINISTRATION MANAGER

CLERK

SECRETARY

1. Assisting the administration and operation department. 2. Entertain any customer that dealing business with the company. 3. Answering phone calls

1. Analyzed and identify needs in company. 2. Responsible to keep the secret about the company.

3. As advisor to the manager.

SCHEDULE OF REMUNERATION
MONTHLY POSITION NO OF WORKERS RM SALARY SOCSO EPF (12%) (2%) RM RM (MONTH) (YEAR) RM RM TOTAL TOTAL

SECRETARY

1,200.00

144.00

24.00

1,368.00

16,416.00

CLERK

700.00

84.00

14.00

798.00

9576.00

TOTAL

1,900.00

228.00

38.00

2,166.00

25992.00

LIST OF BUSINESS REQUIREMENT

No A. 1. 2. 3. Requirement Furniture and Fixture Set Chair Living Room Office Chair (Manager) Meeting Table 1 11 1 900.00 65.00 600.00 900.00 715.00 600.00 Quantity Price per unit (RM) Total Cost (RM)

4.
5. 6. 7.

Office Table
Rack Office Chair (Guest) Cabinet

5
2 10 2

125.00
250.00 50.00 200.00

625.00
500.00 500.00 400.00

8. 9.
10. 11.

Lamp Fire Extinguisher

File case Table

15 1
5 1

25.00 300.00
25.00 100.00

375.00 300.00
125.00 100.00

12.
13.

Chair
White Board

3
2

25.00
35.00 TOTAL

75.00
70.00 5,285.00

B. 1. 2. 3. 4. 5. 6. 7.

Computer and Technology Computer Air conditioner Photostat Machine Printer Overhead projector Telephone Fax machine 5 5 1 5 1 5 1 2000.00 1000.00 2500.00 120.00 550.00 95.00 400.00 TOTAL 10000.00 5000.00 2500.00 600.00 550.00 475.00 400.00 19,525.00

BUSINESS LOCATION
Lot 1&2, IKS KEDA, Napoh, 06100 Jitra, Kedah Darul Aman
TYPE OF BUILDING Type of building Possession status Deposit value Rental value Renovation cost

: Single storey office shop : Rent : RM 2,000.00 : RM 1,000.00 : RM 5000.00

PLAN LOCATION

OFFICE PLAN

SINAR FOOD ENTERPRISE OFFICE

ADMINISTRATION BUDGET
Fixed Monthly Expenditure Requirement Assets Other Payments Total

(RM)
(RM) Fixed assets Renovation Office furniture and equipments Computers and technology equipment Working Capital Salary Stationary Utilities Rental Other Expenditure Registration and licenses Deposit rental Deposit utilities Total 29,810.00 3,716.00 19,525.00 5,000.00 5,285.00

(RM)

(RM)

5,000.00 5,285.00

19,525.00

2166.00 200.00 350.00 1000.00

2166.00 200.00 350.00

60.00 2000.00 700.00 2760.00

60.00 2000.00 700.00 39046.00

MARKETING PLAN

TASK AND RESPONSIBILITIES OF MARKETING MENAGER

Responsible to increase sale of the company. Arranging the promotion strategies. Make sure the company cans follow the marketing policy. Provide marketing report and draft for the marketing strategies. Responsibility to create the market size. As advisor to general manager about marketing.

ORGANIZATION CHAT
MENAGER MARKETING

PROMOTER

Responsibility of promoter : promote the our product to public Introduce the product and give the detail explanation about our product

MARKETING STRATEGY
Under marketing strategies we think to penetrate into the market that was already there, we have to make very good plan of marketing strategies to make our business can achieve target. we had made our strategies are combines of product strategies, promotion strategies and distribution strategy Product strategy Price strategy Promotion strategy Distribution strategy

SINAR FRUIT STRATEGY

1. PROMOTION STRATEGY sinar fruit strategys to give information of our product to customer such as :NEWSPAPER ADVERTISMENT SPECIAL DISCOUNT INVOLVES IN CARNIVAL JUICE AT SCHOOL BROCHURE BUSINESS CARD

PRICING

SINAR FRUIT JAM

Calculation cost per unit Profit company ( 43% ) Total ( DISTRIBUTION PRICE ) Rm 3.50 43% Rm 3.50 Rm 3.50 Rm 1.50 Rm 5.00

SINAR FRUIT JUICE

CALCULATION Cost per unit Rm 1.00 Rm 1.00

Profit company ( 50%)

50% Rm 1.00 Total price (DISTRIBUTION COST) Rm 0.50 Rm 1.50

OUTSIDE BROCHURE
LOCATION OF SINAR FRUIT ENTERPRICE VIEW OF SINAR FRUIT OFFICE

BOARD OF DIRECTOR

PRODUCT

ADDRESS SINAR FRUIT

MISSION AND VISSION

INSIDE BROCHURE

BUSINESS CARD
COMPANY LOGO

ADDRESS COMPANY

COMPANY PHONE NUMBER AND EMAIL

2. Product strategy
Our company has set up a strategy to achieve our targeting sales
The strategy that have been set up very systematically and trusted to be very effective when our product entering the market. We always try to give the best product services to our customer as a payback to them because then try us by using our product

In this case they buy our juices and jam. This product can satisfy all the level of our
customers, because the product is easy to buy. Moreover, by using this concept customers will satisfy with our products.

Prices strategy
For the prices strategy, we have agreed to sell it cheaper to the whole seller depend in our quality product. It mean that customers can buy our product at all cost. Which is it not too expensive for all people.

NO

Type of product

Volume (ml)

Brand

Distributor prices (RM unit) 1.50

Customer prices ( RM unit) 2.00

Sinar Fruit Juice

250ml

Sinar Food Enterprice

Sinar Fruit Jam

500ml

Sinar Food Enterprice

5.00

6.00

4. Distibution strategy
MANUFACTURER

RETAILER
Our company produce the product which is fruity jam and fruity juice and we are supplying our product to the retailer in Kedah. We use lorry as our transportation to distribute our product to the retailer. We manufacturer or producer of product and we can sell directly to the retailer.

FRUIT JAM PRODUCT

NAME OF COMPETITORS STRENGTH

Strategic location
AMELI ENTERPRICE Have many flavor of jam product Offering goods quality at reasonable price Have many flavor of juice

BEE,S MARKETING AND SERVICE SDN. BHD

Strategic location

Higher quality
Offering goods at reasonable

AMIN ROSELL ENTERPRICE

Produces pure roselle jam

Have pure product fruit jam

MAIN COMPETITORS
FRUIT JUICE PRODUCT
NAME OF COMPETITORS STRENGTH Strategic location

MALAYSIA MILK SDN. BHD (MARIGOLD)

Produces many product in Malaysia Offering goods at low price Have many flavor of juice Strategic location Higher quality Offering goods at reasonable Produces many product in Malaysia

SAUJANA FRUITECH SDN. BHD

BERRI ASIA SDN. BHD

Have pure product fruit juice

Market Size
We assume 1.6% of target market of the population of the Kedah (1.95million) spend their money to buy a juice and jam and beverages products from Sinar food enterprice

FRUIT JUICE MARKET SIZE PER MONTH

FRUIT JAM MARKET SIZE PER MONTH

1.95 million x 1.6% =31200 people 31200 x RM2.00/day = RM62,400.00/day RM62,400 x 30days= RM1,872,000.00/month MARKET SIZE PER YEARS

1.95million x 1.6% = 31200 people 31200 x RM6.00/week = RM187,200.00/week RM187,200 x4week/month= RM748,800.00/month MARKET SIZE PER YEARS

RM1,872,000 x 12month = RM22,464,000.00

RM748,800 x 12month = RM8,985,600.00

MARKET SHARE
Market share of SINAR FOOD ENTERPRISE before enter market

Fruit Juice
COMPETITOR MALAYSIA MILK SDN.BHD (MARIGOLD) PERCENTAGE 47%

SALES (RM) RM10,558,080.00

RM7,188,480.00 RM4,717,440.00 RM 22,464,000.00

SAUJANA FRUITECH SDN BHD BERRI ASIA SDN BHD

TOTAL

32% 21%
100%

Fruit Jam
COMPETITOR AMELI ENTERPRISE BEES MARKETING & SERVICE SDN BHD AMIN ROSELL ENTERPRISE PERCENTAGE 39% 34% 27% SALES (RM) RM3,504,384.00

RM3,055,104.00
RM2,426,112.00 RM 8,985,600.00

TOTAL

100%

Market Share after SINAR FOOD ENTERPRISE enter market

Fruit Juice
COMPETITOR MALAYSIA MILK SDN.BHD (MARIGOLD) SAUJANA FRUITECH SDN BHD BERRI ASIA SDN BHD SINAR FOOD ENTERPRISE TOTAL PERCENTAGE 44% 27% 22% 7% 100% SALES (RM) RM9,884,160.00 RM6,065,280.00 RM4,942,050.00 RM1,572,480.00 RM 22,464,000.00

Fruit Jam
COMPETITOR AMELI ENTERPRISE BEES MARKETING & SERVICE SDN BHD PERCENTAGE 34% 31% SALES (RM) RM3,055,104.00 RM2,785,536.00 RM2,515,968.00 RM628,992.00 RM 8,985,600.00

AMIN ROSELL ENTERPRISE SINAR FOOD ENTERPRISE

TOTAL

28% 7%
100%

SALES FORECAST
SINAR FRUIT JUICE
MONTH
JANUARY FEBRUARY MARCH APRIL MAY SALES (RM)

RM100,000.00 RM116,000.00 RM118,300.00 RM122,100.00 RM127,890.00 RM126,780.00

Only 50,000 of juices products sold for starting

Promote at the mass media. Example : television, radio, internet, and newspaper. Promoting front of the shopping mall. Sign up at the fan page at the Facebook. Promote at the Karnival Keusahawanan at Kedah. Discount the products because it can achieve 6 months.

JUNE

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER TOTAL FOR YEAR 1 TOTAL FOR YEAR 2 (INCREASE 15%) TOTAL FOR YEAR 3 (INCREASE 18%)

RM127,390.00 RM135,590.00 RM137,030.00 RM147,000.00 RM158,200.00 RM156,200.00 RM1,572,480.00 RM1,808,352.00 RM1,855,526.40

Promote the product at the mini market by giving a flyer. Distribute flyers at the shopping mall. Promote a billboard along the highways. Just add new machine at the factory. Add the employees at the factory. The sales rising up because people demand it.

Colourful and attractive advertising. Promoting and produce new flavour of our product.

SINAR FRUIT JAM

MONTH
JANUARY

SALES (RM)

RM30,000.00

Only 5000 fruit jam products sold for starting

FEBRUARY

RM36,000.00

Promote at the mass media. Example : television, radio, internet, and newspaper.

MARCH
APRIL MAY

RM46,900.00 RM49,000.00 RM50,000.00 RM54,000.00 RM58,000.00 RM59,000.00 RM63,000.00 RM62,000.00 RM61,000.00 RM60,092.00 RM628,992.00 RM723,340.80 RM742,210.56

Promoting front of the shopping mall.

Sign up at the fan page at the Facebook. Promote at the Karnival Keusahawanan at Kedah.

JUNE

Discount the products because it can achieve 6 months.

JULY

Promote the product at the mini market by giving a flyer.

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Distribute flyers at the shopping mall. Promote a billboard along the highways. Just add new machine at the factory. Add the employees at the factory. The sales rising up because people demand it.

TOTAL FOR YEAR 1

TOTAL FOR YEAR 2 (INCREASE 15%) TOTAL FOR YEAR 3 (INCREASE 18%)

Colourful and attractive advertising. Promoting and produce new flavour of our product.

MARKETING BUDGET

TYPE

FIXED ASSET(RM)

MONTHLY EXPENSES (RM)

OTHER PAYMENTS (RM)

TOTAL PAYMENT (RM)

CAPITAL EXPENDITURE / FIXED ASSET SIGNBOARD TRANSPORT(Car ) WORKING CAPITAL / MONTHLY EXPENDITURE WORKER (SALARY+EPF+SOCSO) 513.00 513.00 2500.00 20000.00 2500.00 20000.00

FUEL
PROMOTION ( BROCHURE + CARD) BUSINESS

500.00
600.00

500.00
600.00

TRAVELLING ALLOWANCE OTHER PAYMENT

200.00

200.00

BUSINESS CARD ROAD TAX

INSURANCE TRANSPORT REGISTRATION & LICENSES SERVICE TRANSPORT TOTAL 22500.00 1813.00

200.00 400.00
300.00 300.00 1500.00 2700.00

200.00 400.00
300.00 300.00 1500.00 27013.00

Operation Departmet

Introduction
Sinar food is a company manufacturing and supplying industry. Our product is guarantee clean, safe and healthy because our product always been closely controlled by separating each fresh fruit based on quality. Operation planning is important to our company because to make sure the operation in our company work efficiently and produce a good product to our customer. Operation management is the process of planning, directing, coordinating and controlling.

Responsibility
Operating Manager

Supervisor

Quality Controller

Driver

Operator

Worker

1. Supervisor:

Supervise all the works and checking the product to be in quality needed. Order the raw materials when needed.
Check the quality of water product that had been manufacture Make sure that the factory is in clean condition. Delivering the product to costumers, wholesalers and shops.

2. Quality control: 3. Driver:

4. Operator
Ensure efficient and smooth operation. Ensure smooth flow of machine and equipment in our premise .

5. Worker
Responsibility in doing the operation job and prepare schedule. Make the registration task. Clean the office.

5. Worker
Responsibility in doing the operation job and prepare schedule. Make the registration task. Clean the office

FLOW CHART FOR PROPOSED JUICED PROCESSING PLANT

Division 1: Delivery of raw produce and washing

Division 2: Selection and channeling

Division 3: Peeling, pulp extraction and juice extraction

Cold storeroom for final products

Division 5: Packaging and labeling

Division 4: Juice filling section, pulp extraction and juice extraction

Shop for retail and delivery to retailer

FLOW CHART FOR PROPOSED JAM PROCESSING PLANT

CLEANING THE FRUITS DESEEDLING

CRUSHING

MIXING OF PECTIN

COOKING

PULPING

PACKAGING

DELIVERY

Production planning
Fruit Juice Average sale forecast per month =RM315,900.00 Average sale forecast per month Fruit Jam =RM41,550.00

Price per unit =RM2.00 Number of output per month=RM315,900.00 RM2.00 =157,950 units Number of output per day = 157,950 units 30days = 5265 units

Price per unit =RM6.00 Number of output per month=RM41,550.00 RM6.00 =6925 units Number of output per day = 6,925 units 30days = 231 units

Raw material
No Ingredient Quantity Price/Unit (RM) Total price(RM) 560 600 2580 1800 75 36000 2800 67415 1 2 3 4 5 6 7 Total Fresh Fruits Sugar Food conditioner Acid citric Water Bottle Jam jar 200kg 500kg 1000g 15kg 150L 200000 8000 2.80 /kg 1.20/kg 2.58/g 120/kg 0.5/L 0.18/unit 0.35/unit

List of machine/equipment
No. Type of machines/ Equipment Quantity Price/Unit Amount Supplier 1 Boiling machine 2

RM 10000.00 30000.00
25000.00 50000.00 125000.00 80000.00 40000.00 45000.00 280.00 30.00 200.00 50.00

RM
20000.00 Syarikat murni Machinery (K.L)

2
3 4 5 6 7 8 9 10 11 12

Purify machine
Smashed machine Mixing machine Bottling & Sealing machine Jacketed Operation Tank Balanced tank Steam piping & fitting Table Chair Ceiling fan Ceiling lamp

1
1 1 1 1 1 1 3 3 2 16

30000.00
25000.00 50000.00 125000.00 80000.00 40000.00 45000.00 840.00 90.00 400.00 800.00

Swee Huat Machinery & Equipment (Penang)

Syarikat murni Machinery (K.L) Swee Huat Machinery & Equipment (Penang) Swee Huat Machinery & Equipment (Penang) Syarikat murni Machinery (K.L) Swee Huat Machinery & Equipment (Penang) Syarikat murni Machinery (K.L) Swee Huat Machinery & Equipment (Penang) -

13

Ventilator
Total

250.00

500.00
417630

Worker salary
Salary (Month)
No Position No of employees RM RM RM

EPF (12%)

SOCSO (2%)

Total (Month) RM

Total (Years) RM

800 1 Supervisor 1

96

16

912 10,944

Quality Control

750

90

15

855

10,260

Operators

1,800

216

36

2,052

24,624

Driver

600

72

12

684

8,208

Worker

4,000

480

80

4,560

54720

Total

13

3550

426

71

9,063

108,756

Operation overhead
Items
Water bill

Cost (RM)
500.00

Electric bill

1000.00

Telephone bill

1000.00

Fuels

1200.00

TOTAL

3700.00

Location
Before starting our business, we have choose a strategic location to operate our business. Our business location is locating at: Lot 1 & 2 IKS KEDA Napoh, Jitra, Kedah. This location is very strategic because it is located near main roads junction and along way to Bandar Jitra. We have decided to rent one lot as our office and operation site.

LICENSE, PERMIT AND REGULATION

ITEM PRICE (RM)

Typhoid injection (Rm 15 8 worker )

120

License for certificate of Halal

200

Total

320

Operations Budget
TYPES
Fixed Asset
Machineries Vehicle RM 417,630

FIXED ASSET

MONTHLY EXPENSES

OTHER EXPENSES

TOTAL

RM 417,630 RM 35,000

RM 35,000

Working Capital
Raw Materials Salaries,EPF & SOCSO Fuel Telephone , water & Electricity RM 67,415 RM 9,063 RM 67,415 RM 9,063

RM 500 RM 2,500

RM 500 RM 2,500

Factory rent

RM 5,000

RM 5,000

Other Payments
Deposit factory rental Insurance,Road tax, License, permit, and regulation

RM 10,000 RM 1,000 RM 320

RM 10,000 RM 1,000 RM 320

Total

RM 452,630

RM 84,478

RM 11,320

RM 548,428

FINANCIAL PLAN

FINANCIAL MANAGER

ACCOUNTANT
Task and Responsibility
- Prepare profit and loss statements and monthly closing and cost accounting reports. -Compile and analyze financial information to prepare entries to accounts, such as general ledger accounts, and document business transactions. -Establish, maintain, and coordinate the implementation of accounting and accounting control procedures.

Marketing plan Sales forecast Marketing budget

Organizati onal plan

Administrative budget

FINANCIAL PLAN
Project implementation course Sources of financing Pro forma cash flow statement Pro forma income statement Pro forma balance sheet

Operation plan Operation Budget

PROJECT INPUT

ADMINISTRATION

MARKETING

OPERATION

TOTAL

FIXED ASSET

29,810

22,500

452,630

504,940

WORKING CAPITAL

3,716

1,813

84,478

90007

OTHER EXPENDITURE

2,760

2,700

11,320

16780

TOTAL (RM)

36,286

27,013

548,428

611,727

PROJECT IMPLEMENTATION COST SCHEDULE

Requirements

Cost

Loan

HirePurchase

Own Contribution Existing F. Assets

Fixed Assets Renovation

5,000 5,285 19,525 2,500 20,000 417,630 35,000 1 months 3,716 1,813 84,478 16,780 18,352 630,079 3,716 1,813 84,478 16,780 18,352 530,079 19,525 2,500 20,000 327,915 35,000

Cash 5,000 5,285

Office Furniture and Equipment

Computers and Technology Equipment Signboard Car Machineries Vehicle Working Capital Administrative Marketing Operations

89,715

Pre-Operations & Other Expenditure Contingencies 3% TOTAL

100,000

CASH FLOW

INCOME

PRO-FORMA INCOME STATEMENT

BALANCE SHEET

BALANCE SHEET
Year 1 ASSETS Fixed Assets (RM) Current Assets (RM) Other Assets (RM) TOTAL (RM)
403,952 1,160,642 12,700 1,577,294 302,964 2,478,532 12,700 2,794,196 201,976 3,746,300 12,700 3,960,976

Year 2

Year 3

Owner Equity
Liabilities TOTAL (RM)

1,509,879 67,415 1,577,294

2,605,434 188,762 2,794,196

3,747,945 213,031 3,960,976

THANK YOU..