Amity Business School

CROSS FUNCTIONAL COMMUNICATION

Amity Business School

Cross functional communication is any communication used to build partnerships, intellectual resources, to promote an idea, a product, service, or an organization with the objective of creating value for your business.

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Types of cross functional communication

Internal communication includes communication of corporate vision, strategies, plans, corporate culture, shared values and guiding principles, employee motivation, cross-pollination of ideas, etc. External communication includes branding, marketing, advertising, selling, customer relations, public relations, media relations, business negotiations, etc. Whatever form it takes, the objective remains the same to create a business value.

Amity Business School

Amity Business School

Benefits of cross functional communication

Increase understanding Improves the flow of information Overcomes the obstacles, barriers and bottlenecks Resolves conflicts and disagreements Change blame, finger-pointing and hostility into cooperation and collaboration

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Human Resource Communication

Human Resource communication refers to the techniques and processes used by organizations across the world when communicating with their employees about issues related to the Employees appointments Promotions Compensation packages Training Personalized counseling Retirement benefits Other employee benefit programs.

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Financial Communication
It is about conveying all financially sensitive information and data of the last year which includes Companys overall performance Major capital expenditures undertaken Profitability performance Stock market performance etc.

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Financial communication lets you know

The company at a glance The chairmans message The outlook The key figures Share price information Balance sheet, income statements, Investor relation releases The financial calendar The trading worldwide The merger Corporate governance

Amity Business School

From Marketing New products and services. Customer service initiatives and concerns. Competition and market related developments Employee contests, and suggestion schemes Counter sales and product promotion Additions to customer base Customer complaints and their redressal