Documente Academic
Documente Profesional
Documente Cultură
Group Members
Mumtaz*
Wajid Ahmed
Marium Issac
Qurat-ul-Ain Mumtaz
What is Marketing?
Deals With Identifying & meeting
human and social needs.
Meeting Needs Profitably
The process of telling the public
about some of the things by
advertising.
Marketing is advertising.
What is Marketing
Management?
Art and science of choosing target
markets.
Getting, Keeping & Growing
customers through Creating,
Delivering & Communicating superior
customer value.
Managerial Marketing
Managerial
- Deliver a higher standard of
living
- The art of selling products
Social Marketing
Social
- A societal Process by which
individuals and groups obtain what
they need and want through
Creating, Offering & freely
exchanging products & services of
value with others.
What can Attract Buyers?
Which clicks the mind “YES” it can
work for me.
Made to be realizing a need can be
fulfilled by it.
A need has to be felt in individuals
mind about the particular product.
An Executive Brand
Cigars.
Clothing
Pipes.
Auto Parts.
Cigarettes.
Fragrances.
Leather goods.
Glasses.
Writing implements.
Lighters.
Timepieces.
Jewelries.
History
Alfred Dunhill, Ltd. is a British-based company.
Was developed by Alfred Dunhill after he
inherited his father's saddlery business on
London's Euston Road.
Dunhill, responding to the growing demand for
automobiles, developed a line of accessories
called "Dunhill's Motorities".
This first collection included car horns and lamps,
leather overcoats, goggles, picnic sets and
timepieces.
In 1967 Carreras acquired a 51% stake in the
company.
The company is currently owned by Richemont.
Abridged Timeline.
1983- Converts into Dunhill’s Motorities.
1903- dashboard clock, entry into the
timepiece arena.
1905- Windshield pipe, to allow
comfortable smoking while driving
or cycling.
1907- Retired from motorities business,
opened a pipe, cigar and tobacco
store.
1910- Opened a pipe factory.
1915- The trademark was added to Dunhill's
pipes.
1921- Store opened in New York.
1924- Store opened in Paris.
Abridged Timeline.
1927- Launched the revolutionary
unique lighter. The first to be
operated using just one hand.
1928- Began distributing the Namiki pen
company.
1936 - The iconic Facet timepiece, based
on Dunhill’s car head-lamp design
was launched.
1941- Duke street store bombed during world
war II.
1950- The store was extended & rebuilt. Recently
renovated.
1963- Manufacture of Dunhill brand cigarettes start.
1985- 1st annual Alfred Dunhill cup Golf Tournament.
Abridged Timeline.
2000- Dunhill Links golf championship
supersede Dunhill Cup.
2005 Svile Row tailor Richard James,
Watchmaker Tom Bolt,
Casual- wear designer Nick
Ashley and leather-smith Bill
Amberg were brought on
board to help revitalize the
Brand.
2008 Dunhill anounces the appointment
of menswear designer Kim Jones as
Creative Director, a role
Dunhill has not offered before now.
Dunhill Hotel
The historic Charlotte
Dunhill Hotel in
Uptown,
Originally opened as
the Mayfair Manor in
1929,
One of North
Carolina’s members of
Historic Hotels of
America and one of its
first luxury
establishments.
Half of the original 100
rooms were rented by
Alfred Dunhill is a brand
which is rich, yet complex
in its perception.
It began with the dream of
one man- Alfred Dunhill-
The quintessential English
investor. Obsessed with
detail, fanatical about
quality and craftsmanship,
His talent lay in creating
exquisitely designed,
ingenious accessories for
the perfect gentleman.
Dunhill With Tobacco
In 1907, Alfred
Dunhill opened his
first tobacco shop
on Duke Street,
London.
Dunhill and
Cubatabaco began
discussing the
possibility of
producing a cigar
brand bearing the
name of Dunhill.
Dunhill With Tobacco
DUNHILL cigarettes
are a luxury brand of
cigarettes made by
the B.A.T co.
Exported mostly
throughout Europe,
South Asia, South
Africa, New Zealand
and Australia.
One of the most
expensive and
luxurious cigarette
brands available,
Owned and operated
by R. J. Reynolds
Clothing
Pride themselves on
providing a service of
exceptional quality
and certainly their
process is both highly
professional.
Over 2,000 fabrics to
choose from.
The cost of a shirt
starts at around £200,
depending on the
fabric chosen.
Clothing
Four years ago,
Dunhill menswear
was launched
Saville Row tailor
Richard James, who
helped design the
new Dunhill
menswear style.
Clothing
Wearing one of
these suits says
that you have style
and know your way
in the world.
These are suits
that define
themselves as
powerful and
authoritative.
Dunhill In India
UK-based luxury brand has made its
entry in the Indian market by
opening its first concept store in the
capital. Specializing in high-end
leather goods , lighters, fragrances,
writing instruments and accessories
for men, the brand’s history goes
back as far as 1893
Leather Goods
Dunhill Attaché-
case. € 525.00
Dunhill Wallet
14CC FP1250
US$313.00
Leather Goods
Dunhill Wallet US$330.00
Dunhill Wallet
US$297.00
Dunhill Fragrances
Dunhill Desire Blue
Men
Launched by the
design house of Alfred
Dunhill in 2002
A distinctive sensual
& seductive fragrance
Top notes: bergamot
lime neroli & apple
Middle notes:
patchouli rose & teak
wood
Base notes: vanilla $53.50
Dunhill Fragrances
Desire by Dunhill is a
fresh oriental woody
man's fragrance.
Desire for men by
Dunhill is a masculine
scent blended
Warm and sensual
fruits and wood with
vanilla and musk.
Launched in 1997
US $ 55.00
Dunhill Fragrances
X-Centric by Alfred
Dunhill
A fresh woody and
fruity man's.
X Centric combines
fresh grapefruit
Citron zest with fruit.
Amber musk, US $ 75.00
cinnamon, patchouli
and sandalwood.
Launched in 2002
Dunhill Pursuit
Created for the man
who lives life without
limits.
A woody oriental
fragrance
With top notes of
bergamot and
mandarin that fade to
smouldering base
notes of sandalwood,
patchouli, vanilla and
cedarwood.
$ 60.00
This fragrance is
exotic and masculine.
Launch Date: 2007
Don’t Worry Ladies
Dunhill does not
disappoint any body.
We have targeted
ladies as well.
Desire Women
Perfume by Alfred
Dunhill.
Kind of fragrance that
soothes away the
stresses of the day
and helps you feel Launched in 2003 US $ 50.00
cool, calm and
content.
Desire for Women
Dunhill Desire by Alfred
Dunhill for Women.
smooth and tactile and
topped by the cool
elegance of the silver
atomizer.
Feel the inspiration of the
sea through the sheer
notes of orange flower,
amber crystals and lotus.
A blend of fresh lemon and
jasmine with vanilla, cedar
wood, sandalwood and
sexy musk.
US $ 55.00
Dunhill Edition.
Dunhill Edition by Dunhill
for Men
Launched in 2003
Let zesty basil and freesia
notes combined with cedar
wood make you feel
relaxed.
A woody oriental fragrance
with top notes of bergamot
and mandarin that fade to
smouldering base notes of
sandalwood, patchouli,
vanilla and cedarwood.
US $ 125.00
US $ 32.00 US $ 60.00
US $32.50 US $ 55.00
The Presence in the Middle
East
An Expansion Strategy in the Middle East.
With the aim of further enhancing its
visibility in key markets in the region.
Starting with its strategic partnership with
Rivoli group in UAE in 2001.
Been marketing through a global network
of over 160 stores.
1,500 authorized dealers located in 50
countries.
Threats from
Davidoff
Deals in
Clothings,Cigars,
Cigarattes,
Fragrances,
Glasses etc.
History of Davidoff
Zino Davidoff was born on March 11, 1906 in
Russian Empire.
He was the eldest of four children born to Jewish
tobacco merchant, Henri Davidoff.
1911 for a better life and opened their own
tobacconist shop in 1912.
He went to Latin America to learn about the
tobacco trade, spending time in such places as
Argentina, Brazil, and finally Cuba where he spent
two years working on a plantation and first
encountered Cuban cigars.
Returning to Switzerland around 1930, he took
over his parents' shop.
Daviddoff
For Women
For Women