The Best

Way to
Become the
Hub of your
Local
Community
with…

page 1 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Twitter is
reaching
the every
day
consumer
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

page 2 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 On April
17, 2009,
Oprah
introduced
Twitter on
her show

Oprah with Twitter co-founder Ev Williams

page 3 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 The next
day, Twitter
added 1
million +
new
members

page 4 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Twitter is I think it’s pretty obvious
going that Twitter is on a
mainstream trajectory to become one
of the major media
networks, A Turner, Fox,
NBC, Time Warner, Viacom
, Disney.

Dave Winer, April 25, 2009

Blogging pioneer

Twitter traffic March 2009 by Comscore (pre-Oprah!)

page 5 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Twitter
Globally
conversations
happen

page 6 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Twitter
Globally
conversations
happen

By
Industry

page 7 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Twitter
conversatio
ns happen Locally

most
personally
and
significantly
at the
community
level

page 8 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 How do you
leverage
Twitter’s
remarkable
capacity to
bring
together a
local
community?

page 9 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Introducing
Breaking
News
City Sites

page 10 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Breaking
News City
Sites
aggregate
the best
local
Twitter
feeds to
show
what’s
going in
real time

page 11 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Local news
and events,
and
reviews
are up to
date and
open for
conversatio
n

page 12 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Anybody
can
participate
in
conversatio
ns using
Twitter
#hashtags

page 13 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 We believe
Twitter fills
the
advertising
void for local
merchants by
providing a
free way to
reach and
interact with
their
customers

page 14 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Why?

Local
merchants
usually
have no
presence
online…

They
compete
with the
Amazons
et al
page 15 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Also,

Google
does not
index in
real time.

Try
searching
for a sale
on tennis You still have to
racquets phone each store to
in your see if they’re having
city… a sale

page 16 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Twitter is
perfect for
Local
Marketing

page 17 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 And by
extension,
Local
Advertising

page 18 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 On
Breaking
News City
Sites, local
merchants
can
broadcast
their daily
deals and
chat with
customers

page 19 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Our
propositio
n:

Offer your
community
a Breaking
News City
Site as a
public
service *

page 20 (* We’ll help

© 2009 Domus you)
Consulting Group. All rights reserved. Confidential and proprietary.
 First step:

Mobilize
your
community

page 21 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Find the
Twitterers On May 1, 2009,
in your everybody
communit tweets their zip
y code
(i.e. #94118)
on #LocalDay
Craigslist’s Craig is
promoting it (organized by
e-democracy.org)

page 22 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Next,
organiz Build a
e them Twitter
network

page 23 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Finally,
meet the
communit
y

Organize
a
Tweetup
at your
coffee
page 24
shop
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 And show
them how
your
Breaking
News City
Site will
help them
get to
know each
other

page 25 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Domus
Consulting
Group
helps you
build a
Breaking
News site
for your
city

page 26 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 It takes 3- Content is based on
4 hours to feeds & reader
contributions
build a
Breaking
News City
Site.

Once
done, it
maintains
itself, just
like
Craig’s
List
page 27 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 And you
provide a
valuable
service to
your
communit
y

page 28 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Breaking San Francisco
News Los Angeles
City Sites Orange County
New York City
London

+50 more cities coming online

soon
Breaking
News Breaking Hollywood News
Topical
Sites

page 29 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Next up:

Breaking
Housing
Market
News by
City

Subscribe
for updates.

page 30 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.
 Contact Patrick Kitano
Domus Consulting Group

http://twitter.com/pkitano

(415) 320-2844

Thank you.

page 31 © 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.