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• Haris Qadri
• Shurahbil khan
• Shehbaz Ahmed
• Jahanzaib haider
• Zeeshan Arshad
Man`Chali
the fashion world
“ Satisfying our costumers by providing them
best qualitative stuff and unique designs
keeping in view their comforts and
excellence”
FINANCIAL OBJECTIVE:
To maintain an inflation growth in earning per year at a
rate of 12%.
To obtain a return on equity of at least 30%.
Providing stitching facilities to other boutiques in 2010
which are lacking this facility.
 Objectives
NON-FINANCIAL OBJECTIVE:

 To be among the top ten favorite brands within 2

years..
 To add new design in every season.
 BUSINESS PROCESS
In-House stitching unit
Contracted designers
8 Stitching machines
8 hours shift
Total designs to be 20
selected

Number of dresses in each 50

design

Number of dresses in each size Small: 20

Medium :20
Large: 10

Total Number of dresses 1000

CURRENT INDUSTRY
STRUCTURE
MAJOR COMPETITORS:
GENERATION
MARIA B
NINA’S
SADIA MIRZA
AMIR ADNAN
MARKETING
o Print media
o Electronic media
o Fashion shows
o Fashion magazines
o Launching website
o Radios
MARKETING STRATEGIES
Membership cards
Tele marketing
Exhibition in universities
Product promotion for season & holidays
Special sales
Cross promotion
RAW MATERIAL
Fabric
Accessories
Labels, tags & packaging
Production Process
Design
Pattern Making/Cutting
Stitching
Finishing
Presentation/Market
PRODUCTS
Fabric
Product Categories
Casual Wear
Semi Formal Wear
Formal Wear
PRODUCTS
Ethnic Wear
Contemporary Wear
Western Wear
PRODUCTS
CATEGORY % of total outfits

Casual wear 34%

Semi formal wear 33%

Formal wear 33%

Average Sale Price
Avg. Price per outfit Cost % of sales
CATEGOR
Y
Casual 3,200 35%
wear
Semi 6,000 32%
formal
wear
Formal 15,500 30%
wear
Positions Required Salary per Month Salary per
Annum
Production Staff

Designer 1 15,000 180,000

Tailor 5 7,000 420,000
Press/iron man/finishing 1 4,000 48,000

Dyer 1 5,000 60,000

Total 708,000
Administrative Salaries

Sales girl 2 6,000 144,000

Office boy 1 3,500 42,000
Guard 1 5,000 60,000
Peon/sweeper 2 2,500 60,000

Total 14 306,000
MACHINERY/EQUIPMENT
DETAILS
Stitching No. Rs/Unit Rs
Machinery

Single needle 8 19,900 159,200

lock machine

Over lock 1 56,800 56,800

Machine

Embroidery 1 29,900 29,900

Total 245,900
Outlet
Security for renting shop/outlet 168,000
(Rent @ Rs.56,000 per month. 3
months rent as security)
Interior decoration (installing 437,884
lighting, mannequins, hanging
racks, mirrors, glass panes, cash
counter, and other décor, etc.)
Security for renting a house for 45,000
installing the
stitching unit (Rent @ Rs15,000
per month)
Requirements
Description:
Main shop

Try Room

Small Store

Building for Stitching Unit

 Project Cost
Description Cost (Rs.)
 
Machinery & equipment 166,300
Furniture & Fixture (Interior 437,884
Decoration)
Office equipment 86,000
Security Deposits for Premises 213,000
Pre-operating expenses
Salaries 31,000
Promotional Expenses 67,246
Total Capital Cost 1,299,430
Working Capital
Raw material (Fabric & 104,680
Accessories)
Prepaid Rent (Boutique and 426,000
Stitching Unit)
Total Working capital 530,680
Project Cost 1,830,110
Threats for the Business
Competitive Structure of the market
Pilferage in the designs
Tax
KEY SUCCESS FACTORS
1. Proper qualitative care.
2. Proper Inventory management
3. Adaptability of new trends
4. Importance of consumers satisfaction
5. After sale services
6. Best selected location
7. Attractive decoration.