Tools of Environmental Analysis : Ref Read : Sustainable Green Business

- Prof. Swati Singh

ANALYSIS OF B.E
Internal Environment Controllable External Environment Uncontrollable
GENERAL ENVIRONMENT TASK ENVIRONMENT/ SPECIFICS

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ANALYSING THE ENVIRONMENT

The Flow of Management thought in
Analysis of Business Environment-

1980- 1990 PEST Analysis

Mid 1990- PESTLE Analysis 2000s- STEEPLE Analysis
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PEST Analysis
P- Political /Legal E- Economic

S- Socio- Cultural
T- Technology

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 Telenor May quit India : Revoke of License by S.C of India on 2 Feb 2012 (A judgement that will send a shiver down the spine of foreign investors) SOPA in USA ( Introduced in House Oct 2011) Change in Property Right in China (2007) SEBI Guidelines for IPO of Insurance Firms, Dec 2011. TRAI Guidelines on DND. IRDA Guidelines for Insurance Aggregators.
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Political - Legal

Political - Legal

Multi- Brand FDI allowed & Kept on HOLD (dec 2011) Gvt proposal for Allowing QFI to directly invest in the Indian equity (Jan 2012) The Reserve Bank of India introduced KYC guidelines for all banks in 2002 (money laundering, terrorist financing and theft).

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 GDP

ECONOMIC

Per- Capita Income Deficit & Debt CREDIT Availability : Individuals/ Biz

Inflation
Fiscal Policy (D. Subbarao Statement on 3rd feb 2012 on tuning of Monetary & Fiscal policy for the growth of the nation. Monetary Policy
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D. Subbarao on Monetary Policy and Fiscal Policy Sync

The Budget is a good time to note that there should be monetary and fiscal co-ordination in managing inflation, Subbarao said at a press conference following the announcement of the monetary policy review for the December 2011 quarter. 17 FEB, 2012, 09.44PM IST, PTI RBI to wait for Budget 2012 proposals before cutting interest rates : Source http://economictimes.indiatimes.com/news/economy/polic y/rbi-to-wait-for-budget-2012-proposals-before-cuttinginterest-rates/articleshow/11929700.cms Borrowing bad, cap deficit: RBI to govt. ( 1ST Feb 2012).

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Hyper inflation in Zimbabwe , 2008-09

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 Culture Habits

Socio- Cultural

Religion Taste & Preferences

Language

Poverty
Health Education
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Technology
Technological Advancement of a Country:
The next Century will be the century of E.T ; Thomas Freidman; That Used to be U.S Denmark & China : Focus this Blue Ocean. (At least 20 percent of Denmarks energy is currently generated by wind) USA in Biotechnology

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 Bio- Fuel in Brazil :

Technology

Renewable energy represents 46 percent of Brazils total annual energy supply. The largest source of renewable energy in Brazil is ethanol, accounting for over one-third of Brazils renewable energy .(The current mandate is 25 percent ethanol in gasoline set June 1, 2007).

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Technology
Singapore Nano - technology & Electronics. India in I.T

Geothermal Energy in US. Where From this Technological Advance Comes ?

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Investment of Countries in R&D

Rank 1 2 3 4 5 Country Israel Sweden Finland Japan % of GDP 4.86 3.75 3.46 3.44

USA 2.82 China 1.44 India 0.80 Source : World Bank Data, Research and development expenditure; 2011
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MAJOR TAKE AWAY

Why Additional Two

Es have become the way of Business Today

Is Government Agony becoming

Business Ecstasy?

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