PRESENTED BY:

ROHIT TOMAR (25) KAMESH KUMAR RATHEE

CONTENTS
1.

2.
3. 4. 5. 6.

7.

Core Values Group Profile Mission and vision Purpose Milestones Business Sectors Products and Services

8. Innovation overview 9. Brand Images 10. Strategic Moves 11. SWOT analysis 12. Current strategies 13. Conclusion

CORE VALUES
Integrity

Spirit
Agility Passion for

excellence Unity

TATA GROUP PROFILE

The Tata Group comprises 96 operating

companies in seven business sectors: information systems and communications; engineering; materials; services; energy; consumer products; and chemicals.

The Tata Group has operations in more

than 54 countries across six continents, and its companies export products and services to 120 nations.

Tata companies together employ some 2,46,000 people.

The Group's 28 publicly listed enterprises among

them stand out names such as Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea have a combined market capitalization that is the highest among Indian business houses in the private sector, and a shareholder base of over 2 million

The Tata family of companies shares a set of five

core values: integrity, understanding, excellence, unity and

VISION

Purpose
At the Tata Group their purpose is to improve the

quality of life of the communities they serve.

They do this through leadership in sectors of national

economic significance, to which the Group brings a unique set of capabilities. areas of business.

This requires them to grow aggressively in focused

Their heritage of returning to society what they earn

evokes trust among consumers, employees, shareholders and the community.

The Tata name is a unique asset representing

leadership with trust.

Last But Not Least

Nation Building And Social Welfare.

Milestones

1868

The TATA Group was founded by Jamsetji Nusserwanji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule.

1902

The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903.

1907

The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912.

1910

The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up.

1911

The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.

1912

1917

Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West.

The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils.

1932

Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.

1939

Tata

Chemicals, now the largest producer of soda ash

in the country, is established

1945

Tata Engineering and Locomotive Company (renamed Tata

Motors in 2003) is established to manufacture locomotive and engineering products.

Tata Industries is created for the promotion and development of

hi-tech industries.

1952

1954

Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme.

India's major marketing, engineering and manufacturing organisation, Voltas, is established.

1962

Tata Finlay (now Tata Tea), one of the largest tea producers, is

established.
Tata Exports is established. Today the company, renamed Tata

International, is one of the leading export houses in India.

1968

Tata Consultancy Services (TCS), India's first software services company, is established as a division of Tata Sons.

1970

Tata McGraw-Hill Publishing Company is created to publish educational

and technical books.

Tata Economic Consultancy Services is set up to provide services in the field

of industrial, marketing, statistical and techno-economic research and consultancy.

1984

1991

Titan Industries a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) is set up to manufacture watches.

Tata Motors rolls out its millionth vehicle. (The two-million mark was reached in 1998 and the third million in 2003.)

1995

Tata Quality Management Services institutes the JRD QV

Award, modelled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence Model.

1996

Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector. Tata Indicom delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.

1998

Tata Indica India's first indigenously designed and manufactured car is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.

1999

2000

The new Tata Group corporate mark and logo are launched.

Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.

2001

Tata AIG a joint venture between the Tata Group and American

International Group Inc (AIG) marks the Tata re-entry into insurance. (The Group's insurance company, New India Assurance, was nationalised in 1956).
The Tata Group Executive Office (GEO) is set up to design and implement

change in the Tata Group and to provide long-term direction.

2002

The Tata Group acquires a controlling stake in VSNL, India's leading

international telecommunications service provider. Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollars in revenues. Titan launches Edge, the slimmest watch in the world. Idea Cellular, the cellular service born of a tie-up involving the Tata Group, the Birla Group and AT&T, is launched. Tata Indicom, the umbrella brand for telecom services from the Tata Teleservices stable, starts operations.

2003

Tata Motors launches CityRover Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.

2004

Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South

Korea.
TCS goes public in July 2004 in the largest private sector initial public

offering (IPO) in the Indian market, raising nearly $1.2 billlion.

2005
Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100

per cent equity of its subsidiary, NatSteel Asia . providers of submarine cable bandwidth.

VSNL acquired Tyco Global Network, making it one of the world's largest Tata Sons completes 60 years of Tata operations in the US. The Taj takes over management of The Pierre, NY . Taco acquires Wundsch Weidinger, Germany.

2006

Tata Credit Card launched

Foundation stone for the Tata Medical Centre unveiled in Kolkata

TCS launches Indias largest e-governance initiative, MCA-21 Tata Steel ranked worlds best steel maker for the third time by World Steel Dynamics Tata Coffee acquires US-based Eight O'Clock Coffee

2007

In a giant leap, Tata Steel's acquisition of the Anglo-Dutch steel major Corus

has vaulted the former to the fifth position from 56th in global steel production capacity.

BUISENESS SECTOR
Presented By:Kamesh Kumar Rathee

Group Today - 7 Business Sectors

Materials

Energy

Tata Steel Advance Materials

Tata Power Tata BP Solar

Services

Chemicals

Taj Hotels Tata AIG Life & General Insurance Companies

Tata Chemicals Rallis

Consumer Products

IT and Communications

Engineering

Tata Tea Titan Trent

Tata Consultancy Services Tata Teleservices VSNL

Tata Motors TACO Group Voltas

28 Listed Companies ; 280,000 employees

PRODUCTS AND SERVICES

For homes and individuals
Agricultural appliances (Tata Agro)

Tata Agro, a division of Tata Steel, manufactures hand tools and implements that are used primarily in agriculture. Books (Tata McGraw-Hill) Cellular products and services (Tata Indicom) Ceramics (Tata Ceramics) Charter flights (Taj Air) Coffee (Tata Coffee) Cooling appliances (Voltas) Entertainment (TATA Sky)

Fertilizers (Tata Chemicals)

Financial services (Investment: Tata Asset Management, Tata Investment Corporation) Food products (food additives: Tata Chemicals; spices: Tata Tea, Tata Coffee)

Garments and home products (Westside) Holiday homes (Tata Coffee) Home appliances (Tata BP Solar) Hotels (Indian Hotels)

For homes and individuals

Housing (THDC)

THDC (formerly known as Tata Housing) develops real estate in India and has, since its inception in 1942, constructed residential buildings and complexes in various Indian cities,among them Mumbai, Delhi, Bangalore Hyderabad and Kochi. THDC has been involved in developing premium residential complexes, lifestyle housing buildings and holiday homes.

 Insurance (Tata AIG Life, Tata AIG General)

Jewellery (Tanishq) Leather products (Tata International) Multi-utility vehicles (Tata Motors) Passenger cars (Tata Motors) Tea (Tata Tea, Tetley) Telecommunications (Tata Indicom, VSNL)

Watches, clocks (Titan)

Hotels (Indian Hotels)

For industries and companies

Agricultural inputs

Agrochemicals (Rallis) Fertilisers (Tata Chemicals)

Automotive Automotive components (TACO) Automotive services (TACO, Tata Technologies) Commercial vehicles (Tata Motors) Diesel engines (Tata Cummins)

Information systems and communications

The Tata group has well-established enterprises in the fields of

software and other information systems, telecommunications and industrial automation. E.g nelito systems, tata technologies (10) tata sky, virgin mobile India(7)

Engineering
The Tata group has a robust presence in engineering, with

operations in automobiles and auto components and a variety of other engineering products and services. E.g Automotive: jaguar land rover, tata motors(25) Engineering: voltas, TCE consulting engineers (5)

Materials
The Tata group is among the global leaders in this

business sector, with operations in steel and composites. E.g Metals: corus, natsteel asia (16) Composites: tata advanced materials

Services
The Tata group has widespread interests in the hospitality

business, as also in insurance, realty and financial and other services. E.g Hotels, property development: Indian hotels, tata housing development company (5) Financial services: tata capital, tata financial services (6) Other services: tata strategic mgt group, tata quality mgt services (5)

Energy
The Tata group is a significant player in power

generation and is also involved in the oil and gas segment. E.g Energy: north delhi power, tata BP solar (6)

Consumer Products
The Tata group has a strong and longstanding business in

watches and jewellery, and a growing presence in the retail industry. E.g Consumer products: titan industries, Tetley group (15)

Chemicals
The Tata group is one of the largest producers of soda

ash in the world. Additionally, it has interests in fertilisers and in the pharmaceuticals business. E.g Chemicals: tata pigments, general chemical industrial products (7)

TATAs Brand Ambassadors

The Tata Group has some of India's most famous personalities from the sports and entertainment fields endorsing its products and services, and the Tata brand.
Narain Karthikeyan: The 'fastest
Indian in the world' has been a brand ambassador for the Tata Group since 2002. The Group was instrumental in helping Karthikeyan break into the charmed Formula One racing circle in 2005.

Sourav Ganguly and Irfan Pathan: The old warhorse and the young tearaway have been supporting the Tata Indicom brand. Ganguly has also been associated with Tata Steel. Sania Mirza: The new kid on the tennis block has been making waves in the women's game with her power and ebullience. Mirza, who broke into the ATP top 100 in 2005, is a brand ambassador for TATA TEA

Yuvraj Singh: This rising cricket star, among the most prominent of the young brigade that has been transforming the way India plays the game, is a prominent feature of the many promotions run by Westside, the retail chain of lifestyle stores.
Naseeruddin Shah: Arguably the best actor of his generation, Shah has been endorsing a range of insurance products from the Tata AIG stable.

Aamir Khan: To promote its watches, Titan has cast this extremely popular and versatile Bollywood star in the role of an "iconic, style-conscious [brand ambassador] who cuts across both sex and age groups in urban and rural India".

Strategic Moves
Exit the businesses of soaps and toiletries, cosmetics, consumer

electronics, pharmaceuticals, computer and telecom hardware, branded white goods, paints, exploration services, cement, textiles. Expansion/entry into businesses identified as having high growth potential- cars , auto companies , retailing, telecom , power and insurance. Identified the competitive advantage of India. Retirement pan.

Results
Strong group identity.

Greater interaction among companies.

Shift in business focus. Change in employee profile. Increase in the share to branded products. Five-fold increase in income per employee.

Current Strategies
Expending globally (globalization strategy) acquiring other companies in different countries No frill strategy; a low frill strategy combine a low price and

low value added, low perceived product/services benefits and a focus on a price sensitive market segment. maintain the cost of raw materials as lowest as possible and to achieve the lowest cost of final products invested a huge amount in research and development in order to achieve the highest degree of quality at the lowest price

Result

In the whole; the group is acquiring the different strategy in the different market, in the home country Tatas strategies are same as to cost leadership and differentiations.

SWOT Analysis
Strengths: resources and capabilities (People and Raw Material) vast experience (steel and automobiles) The business model. (TBEM is a model determining the quality movement in the group). Weaknesses: Distribution value chain innovation macro environment in order to serve the global markets with high quality and low price.

Opportunities new markets exports Acquisitions e.g jaguar and land rover

Threats Indias recent mergers of global markets E.g Vodafone, Reliance

Conclusion
The name of TATA itself says it all
Trust
Acceptability Transparency Accountability

58

Tata Motors Limited

The Ratan Revolution

Ratan Tata A Man Who Believes In
18 TILL I DIE

Any queries ?

Refer

www.tata.com

61

Tata Motors Limited