Documente Academic
Documente Profesional
Documente Cultură
[2000]
New World
Customer-Led
[2010]
The transition from the OLD WORLD of business management to the NEW WORLD of eCustomers is unique. Before 2000, companies pushed products through the channel to waiting customers. After 2000, customers pull products and services through on demand. By 2010, most buyers will be connected, completing the customer-led revolution.
eCommerce Defined
It is the online digital business transactions such as buying and selling of information, products, and services. It is the business vehicle of the 21st century. It is the new societal evolution after agriculture, industrial and information technology. Electronic transactions involve the transfer of ownership or rights to use a good or service
eCommerce Defined
eCommerce is the exchange of digitalized information between parties technology-enabled technology-mediated a reflection of the intra and interorganizational activities
eCommerce is Interdisciplinary
Management information systems Accounting and auditing Management Business law and ethics Others
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Core Strategic Decisions Are Technology-Based Digital businesses cannot separate technology choices from the strategic decision-making process Real-Time Competitive Responsiveness Speed is becoming increasingly important as a means to increase differentiation as well as to simulate competitors 24/7 Access Consumers expect to be able to constantly access a businesss online storefront, forcing businesses to adjust their level of responsiveness (both strategic and tactical) Technology-Based Consumer Interface Screen-to-face customer interaction has increased the importance of capturing and delivering a positive customer experience
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Customer in Control of the Interaction Technology-based interfaces limit the companys influence on the buying process and give the customer more control of the interaction Increased Knowledge of Customer Behavior A technology-based interface, however, gives the company the opportunity to more accurately track consumer behavior Networked Economics and Positive Feedback Networked economics and positive feedback can allow increasing returns
eCommerce Models
Business originating from...
Business Consumers
Business
B2B
C2B
B2C
P2P
eCommerce Models
Business-to-business (B2B)
Businesses make online transactions purchases with other business Includes B2G transactions such as paying/filing of taxes
Business-to-customer (B2C)
Business
Customization
Personalization of communications between users ad a website Two way communication between user and site. User to user and firm to user communication
Interactivity
Business Model
Customer Interface
Impleme ntation
Metrics
E-Commerce Framework
Media Infrastructure
Technology Infrastructure
e-Commerce Strategy
Capital Infrastructure
Public Policy
enablers and drivers of change Understanding technology infra is Knowing what technology is available Making appropriate choices
Funding source for new business Process Finding right managers to build the business Valuing the business
Rationale Internet is a mass communication platform E-commerce managers must learn to manage staff on design interface, stylistic choices, editorial policies and content choices. E-commerce manager also a publisher of digital content on the Web
Continuous innovation to stay abreast of changes in consumer tastes, desires and needs As new technologies come and go, challenge is to pick the right ones and invest ahead
Balancing Irrational Exuberance and Irrational Doom Integrating Offline and Online Activities Identifying Key Levers of Competitive Advantage