Documente Academic
Documente Profesional
Documente Cultură
GROUP MEMBERS
NAME
AAKASH BAFNA ASHISH BALDI
Enrollment No.
12BSP2458 12BSP
ANKUSH GOYAL
CHINMAY CHATURVEDHI AMIT KUKREJA
12BSP
12BSP 12BSP
DEEPAK SHEKAR
DARSH MEHTA
12BSP
12BSP
INTRODUCTION
1. Jack Cohen (1919)- Grocery stall 2. 1st product- Tea 3. TESCO= TE Stockwell (Tea supplier)+ Cohen 4. 1929- 1st store in UK following American Supermarket culture 5. Pile it high and sell it cheap 6. 1948- Self service stores 7. 1956- Self service supermarket 8. 1960s- Acquired several store chains
PRICING OF PRODUCTS
1. Pile it high and sell it cheap; selling products at
cheaper prices 2. 1960s- RPM (Retail Price Maintenance) Act
OVERHAUL OF STRATEGIES
1. Greater priority to Superstores- small stores closed
down 2. Stores made customer friendly 3. Trading stamps discontinued 4. Checkout at TISCO introduced- offered price discounts 5. 1974- diversified into Petrol pumps
6. Ian MacLaurin (1985)-large stores in Suburbs 7. Centralized distribution system introduced 8. TESCO labels on food products in store proved successful 9. Customer centric programmes One front Loyalty card
Retailing Services
Tesco.com
CUSTOMER LOYALTY
1. To make shopping experience better Price reduction Improved product quality Well trained staff Information through in-store handouts Information through website www.tesco.com 2. Used term inclusivity for customers 3. Different offers for different group of customers 4. Special attention to expectant mothers 5. Promote loyalty through club cards Design products according to customer recommendations
6. In house magazine every quarter 7. In 1998, launched Every Customer Offered Help Greeting customers Offering them help Wishing them good day 8. In Feb 2003, targeted at its women customers by scheme named Me Time
FOCUS ON EMPLOYEES
1. Earlier focus more on revenue generation
2. High employee turnover 3. Under Leahy leadership employees were considered as integral part of organisation 4. Greater employee empowerment 5. The Tesco Way Approach 6. Effective system of Communication
2. Primary Distribution
3. Continuous Replenishment Program(1999) 4. Project Refresh(2001)
5. Handheld Computers(2003)
6. Tesco Scales 7. International Sourcing 8. Corporate Responsiblity
FINANCE
CONCLUSION
THANK YOU
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