Documente Academic
Documente Profesional
Documente Cultură
Recap
O Explain the interests of internal stakeholders
O Explain the interests of external stakeholders O Discuss the possible areas of conflict between
Learning outcomes
O Prepare a PEST analysis (or PESTLE and STEEPLE)
for a given situation and use it to analyse the impact of the external environment on a firm. O Evaluate the impact on a firms objectives and strategy of a change in any of the PEST/PESTLE factors. O Analyse the impact that external opportunities and threats may have on business objectives and strategy. O Explain how external opportunities and threats can impact on business decision-making and SWOT (strengths, weaknesses, opportunities, threats) analysis.
In pairs, select a well known HK company and discuss and prepare a PEST analysis
PEST analysis
Environmental Legal
Legal Environmental
Discuss the impact on a firms objectives and strategies of: O New employment / consumer / competition legislation O Rising or falling interest / exchange rates and inflation O Slowing economic growth and rising unemployment O Demographic changes (e.g. de- or ageing population) O New product innovations
classifying and assessing the ______ of the external ___________ on a businesss performance and activities
of classifying and assessing the impact of the external environment on a businesss performance and activities
Homework
O Read pages 66-74 of Hoang
O Begin revising for an assessment next week
Recap
O Prepare a PEST analysis (or PESTLE and
STEEPLE) for a given situation and use it to analyse the impact of the external environment on a firm. O Evaluate the impact on a firms objectives and strategy of a change in any of the PEST/PESTLE factors. O Analyse the impact that external opportunities and threats may have on business objectives and strategy. O Explain how external opportunities and threats can impact on business decision-making and SWOT (strengths, weaknesses, opportunities, threats) analysis.