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  • Supply Chain Management in Retail

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    munmuns1457
    62 vizualizări17 pagini
    Retail logistics incorporates the following functions : the physical movement of goods the holding of these goods at stock holding points the holding of goods in quantities required to meet the demand from the end consumer the management and administration of the process.

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    Retail logistics incorporates the following functions : the physical movement of goods the holding of these goods at stock holding points the holding of goods in quantities required to meet the demand from the end consumer the management and administration of the process.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    62 vizualizări17 pagini

    Supply Chain Management in Retail

    Încărcat de

    munmuns1457
    Retail logistics incorporates the following functions : the physical movement of goods the holding of these goods at stock holding points the holding of goods in quantities required to meet the demand from the end consumer the management and administration of the process.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 17

    Supply Chain Management in Retail

    8/10/2013

    The Basic Supply Chain


    Flow of orders

    Feedback
    RETAILER

    Supplier

    Raw/Pkg Matl Warehouse Stock

    Manufacturer

    Manufacturer Warehouse Stock

    Retailer Warehouse Stock

    Retail Store

    Consumers

    Capacity

    Stock

    Capacity

    Stock

    Stock

    Stock

    Products

    Flow of goods

    8/10/2013

    Supply Chain Objectives

    Deliver
    Product
    Time

    Right
    Place
    8/10/2013

    Price & Profit


    3

    Typical Supply Chain

    Suppliers

    Manufacturing

    Distribution Center(s)

    Customers

    Physical flows

    Information flows

    Financial flows
    8/10/2013 4

    Pressures
    Competition Technology

    Prices

    Product Lifecycles

    Environmental Concerns

    8/10/2013

    Supply Chain Management Three Key Links


    Supply Management Resource Management Demand Management

    8/10/2013

    Benefits of Supply Chain Integration


    Cost Quality

    Value Service Levels


    8/10/2013

    Lead Time
    7

    Need for SCM in Retail Short Life Cycles High Volatility Low Predictability High Impulse Purchase

    8/10/2013

    Lead Times Time to Market Time to Serve Time to React The Lead Time Gap

    8/10/2013

    Innovations in SCM
    Cross docking CPFR(Collaborative Planning,
    Forecasting and Replenishment)

    8/10/2013

    10

    Retail Logistics
    Logistics - the french word loger. Retail logistics incorporates the following functions : The physical movement of goods The holding of these goods at stock holding points The holding of goods in quantities required to meet the demand from the end consumer The management and administration of the process.

    8/10/2013

    11

    Retail operations

    Goal = Max Profit = revenue variable cost (cost Stores of goods, inventory holding and obsolescence)
    New Product Development/ Selection Raw Materials/ Components Sourcing

    Consumers

    Plants

    DC

    Buyer & Designer Assortment planning

    Buyer/Planner
    Forecast Demand Set Inventory levels Pricing & Promotion

    Store Manager Execution e.g. product display, customer service

    Lead time management e.g. when to use air freight


    8/10/2013

    POS price changes


    Accuracy of inventory data
    12

    Scientific retailing Stores Consumers

    New Product Development/ Selection

    Raw Materials/ Components Sourcing

    Plants

    DC

    Determine Optimal Inventory, Price and Promotion over Time for Season

    Track Data Accuracy Estimate Demand Density Sales & Inventory by SKU/Store Loyalty Card Information

    Data Warehouse for model calibration -seasonality, price elasticity, size mix, store differences
    8/10/2013 13

    Product Life Cycle Planning


    Merchandise Test Read & React Period Replenishment / Model Stock Setting Phase Down / End of Life / Markdown

    Pregnancy
    Forecast initial demand Survey experts Mall intercepts Prior products

    Youth Read early sales, update forecast and reorder as needed Expedite resupply? Rollout to more stores or drop stores?

    Middle age
    Traditional long life cycle replenishment set target stock levels for each skustore

    Retirement
    Manage down replenishment flow Drop product in selected stores Markdown price or transfer to outlet stores
    14

    Merchandise test
    Initial buy Preposition 8/10/2013 materials

    Good logistics cuts costs, speeds work and improves customer service.

    8/10/2013

    15

    Logistics management
    The core of SCM is in logistics management. Logistics strategy can either be pull strategy or a push strategy. At the heart of logistics is the distribution centre.It serves several functions from co-ordinating inbound transportation ,receiving ,checking , storing ,cross docking and coordinating outbound transportation.

    8/10/2013

    16

    Reverse Logistics

    8/10/2013

    17

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