Week-1 Course In charge-Tahira Tariq

MEDIA MANAGEMENT & MARKETING

RECOMMENDED BOOKS

Management a Global Perspective, Weilrich and Koontz, 9th ed. McGraw Hill, 1994 Managing Media organizations, John Lavaine, Longman, 1994. Media Management, Ardyth B. Sohn, Lawrance Erlebaum, London, 1999. Strategic Newspaper Management, Conrad C. Fink, SIUP, Carbondale, 1999. Rucker and Williams News paper organization and Management-lowa state college Press. Lowa 1958. Newspaper Organization and Management, Hervert L. William, 1994. Rucker Frank News Papers Circulation. Lowa state college press lowa. The New Management, Robert M Fulmer 4th Edition-ISBN 002-339360-2

MANAGEMENT
Dictionary Meaning Management is the process of dealing with or controlling things or people.

MANAGEMENT

Management in all business and organizational activities is the act of coordinating the efforts of people, to accomplish desired goals and objectives using available resources efficiently and effectively.

MANAGEMENT & MANAGERS

Management

requires someone to manage. One who manages is a manager.

MANAGEMENT FROM MANAGERS PROSPECTIVE

Management is a practice by which managers create, direct, maintain and operate purposive organizations through systematic, coordinated, cooperative human efforts.

APPROACHES TO MANAGEMENT
1) Scientific Management 2) Human Relations 3) Administrative Management

SCIENTIFIC MANAGEMENT BY TAYLOR

1) Replace rule of thumb work methods with methods based on a scientific study of the tasks. 2) Scientifically select, train, and develop each employee rather than passively leaving them to train themselves. 3) Provide Detailed instruction and supervision of each worker in the performance of that worker's discrete task. 4) Divide work nearly equally between managers and workers, so that the managers apply scientific management principles to planning the work and the workers actually perform the tasks.

HUMAN RELATIONS & BEHAVIORAL MANAGEMENT BY ELTON MAYO

Hawthorne studies by Mayo demonstrated that: 1) Human social and psychological needs are every bit as effective as motivators as money. 2) The social interaction of the work group is as influential as the organization of the actual work. 3) The human factor cannot be ignored in any accurate management planning.

ADMINISTRATIVE MANAGEMENT BY FAYOL

1) Division of Work 2) Authority 3) Discipline 4) Unity of Command 5) Unity of Direction 6) Subordination of Individual Interests to the General Interest 7) Remuneration 8) Centralization 9) Scalar Chain 10) Order 11) Equity 12) Stability of Tenure of Personnel 13) Initiative 14) Esprit de Corps

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

1) Division of Work When employees are specialized, output can increase because they become increasingly skilled and efficient.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

2) Authority Managers must have the authority to give orders, but they must also keep in mind that with authority comes responsibility.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

3)Discipline Discipline must be upheld in organizations, but methods for doing so can vary.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

4) Unity of Command Employees should have only one direct supervisor.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

5) Unity of Direction Teams with the same objective should be working under the direction of one manager, using one plan. This will ensure that action is properly coordinated.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

6) Subordination of Individual Interests to the General Interest The interests of one employee should not be allowed to become more important than those of the group. This includes managers.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

7) Remuneration Employee satisfaction depends on fair remuneration for everyone. This includes financial and non financial compensation.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

8) Centralization This principle refers to how close employees are to the decision making process. It is important to aim for an appropriate balance.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

9) Scalar Chain Employees should be aware of where they stand in the organization's hierarchy.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

10) Order The workplace facilities must be clean, tidy and safe for employees. Everything should have its place.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

11) Equity Managers should be fair to staff at all times, both maintaining discipline as necessary and acting with kindness where appropriate.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

12) Stability of Tenure of Personnel Managers should strive to minimize employee turnover. Personnel planning should be a priority.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

Initiative Employees should be given the necessary level of freedom to create and carry out plans.

FAYOL'S 14 PRINCIPLES OF MANAGEMENT

14) Esprit de Corps Organizations should strive to promote team spirit and unity.

FAYOL'S SIX FUNCTIONS OF MANAGEMENT

Fayol's six primary functions of management, which go hand in hand with the Principles: 1) Forecasting. 2) Planning. 3) Organizing. 4) Commanding. 5) Coordinating. 6) Controlling.

MEDIA MANAGEMENT & MARKETING

Slides & Lesson Notes will be mailed to CR

Thank You