Inbound Medical Tourism to the USA: Helping Brand USA embrace a growing market

Serene MedConcierge 2013 All Rights Reserved. No part of this document or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author

The Medical Tourism Market is young

The USA receives approximately 500,000 inbound medical tourists a year worth $6 Billion to the Visitor Economy.

There is room for measurable, and spectacular, growth

With the proper marketing and outreach, this number could reach over a million inbound medical tourists and $20 Billion to the Visitor Economy by 2017.

Serene MedConcierge 2013 All Rights Reserved. No part of this document or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author

 Serene MedConcierge 2013 All Rights Reserved. No part of this document or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author

NEWS!
NEW YORK TIMES

REUTERS
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BERLIN When Jalal Talabani, the president of Iraq, needed advanced medical care for a stroke suffered this week, he flew not to the United States or Britain but to Germany, for treatment here in the capital.

(Reuters) - It is one of Asia's fastest growing industries and shows no signs of losing steam even as the global economy wobbles. Travelling abroad for medical treatment is now a multi-billion dollar business.

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The World at our Door

The US has gained a reputation for leading edge technological innovation and this is particularly true in the area of medical travel.

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The World at our Door

Inbound Medical Tourists to the USA are not motivated by price, but by the highest levels of medical skill sets and technology.

The World at our Door

Patients from the Middle East, Central and South America, Asia, Europe, and even Africa, have made the journey to the US whenever they had the means and they required the highest quality of treatment.

Serene MedConcierge 2013 All Rights Reserved. No part of this document or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author

 Serene MedConcierge 2013 All Rights Reserved. No part of this document or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author

The World at our Door

For the A1 demographic (High Worth Individuals) we should be the number one choice.

BRICS and The Middle East have the Most Potential

Patients from the UAE alone spend around $2 billion a year on healthcare travel"
http://www.gallup.com/poll/156476/snapshot-gccprefer-medical-treatment-abroad.aspx

Chinese medical tourists heading for Europe and Asia

http://www.ch smts.com/eng/list_show.asp?id=159

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The Medical and Tourism worlds collide

Many inbound medical tourists come to the USA to obtain a procedure with specific qualifications needed, or to use technology not available in their own area. Some simply travel for the luxury of the vacation they can combine with their medical procedure. Who wouldnt want to sit on the beach and sip a cold drink while waiting for their appointment date?

Serene MedConcierge 2013 All Rights Reserved. No part of this document or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author

 Serene MedConcierge 2013 All Rights Reserved. No part of this document or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of the author

Balance of payments

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Patients have a world of Choice

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Some National Tourist Boards are ahead of the curve

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Visit Germany Understands the importance of Medical Tourism to the Visitor Economy

In Recent Medical Tourism News

Mar

22, 2013
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Medical tourism makes Northeast Florida $23 million annually

APRIL

3, 2013

Heck touts expedited visas, expanding health care professions, in speech to Nevada Legislature

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Serene Marketing has the skills, knowledge and experience to deliver this niche market to the world on behalf of Brand USA. We have the solution. We are the solution.

Supporting the National Export Initiative

SERENE's program support President Obamas National Export Initiative, which aims to increase exports (any form of U.S. medical care purchased by people outside the country) by 2015.
The aim is to create millions of U.S. jobs with the influx of thousands of patients with a vast array of needs

Medical Travel is on the Agenda

Medical travel has representation in President Obama's new travel and tourism strategy, with the appointment of Steven Thompson, chief executive officer, Johns Hopkins Medicine International, to the U.S. Travel and Tourism Advisory Board. Thompson is not the first representative from the medical travel sector to serve on the board. Dr. David Hayes, a cardiologist at the Mayo Clinic, served on a previous board.

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Self Pay medical tourists operate in a free market system, just like a tourist on holiday.

But there is a huge difference between booking a holiday and booking a medical procedure overseas

The health of the patient is the issue here.

The experience which is about to be considered by the patient is more important, and likely to be more stressful, than booking a holiday.

But it does not have to be

The International Patient Journey reflects the Visitor Journey

Recollection of
Experience

Going Home

Stimulation Planning and Anticipation

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The Medical Center Experience

Confirmation of Booking Arrangements

Travel To Medical Center and Destination

Serene Marketing will help inbound medical tourists connect to American medical centers and destinations in the very early stages of the visitor journey and develop the relationship all the way through the visitor journey.

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Serene Marketing will achieve all measurable Key Performance Indicators

Expertise In Medical Travel

1. Full Service Travel Management Agency 2. FDA compliance assistance for inbound patients traveling with medication 3. Knowledge of medical clearances and special care (i.e. wheelchairs, oxygen etc) assistance 4. In depth understanding of patient transport, seated, recumbent & international ICU

We have an absolute understanding of Digital Marketing and PR in the Medical Tourism Arena

Serene Marketing communicates effectively with those seeking treatments and procedures
1. via digital platforms: web + mobile + tablet + enquiry platform
2. via interactive marketing services (IMS) 3. via social media marketing 4. In the language and tone of the markets we are engaging with

Competitive positioning
Serene Marketing will define and differentiate the USA medical tourism offering and creating value for our potential patients/visitors.

Serene Marketing is the partner to help Brand USA reach their targets.
Let us run this Niche Market for you. Serene MedConcierge Marketing 269 S Beverly Dr Suite 697 Beverly Hills CA 90212

855-737-3636 Phone