GROUP - G

 AYESHA SHARIF (022)

 UZAIR YAQOOB (024)
 FARHAT MEHMOOD (027)
 GULRAIZ GULZAR (029)
 MUHAMMAD AFZAL (030)
 MIRZA IMRAN ABBAS (046)
 SAMIA TARIQ (090)
INTRODUCTION
 PRODUCT WHITE TEA
 COMPANY FUZE BEV.
 FOUNDER LANCE COLLINS
 MOTHER CO. COCA COLA
 HEAD OFFICE Englewood cliffs,
 New jersey, USA
 HEAD OFFICE COKE D-51, ESTATE
AVENUE , S.I.T.E KARACHI.
HISTORY
 Established in the basement of LANCE Collins's
house in 2000
 Launched first product in 2001
 Production reached up to 24 million bottles in 2003
 Production expand to 50 million bottles in 2004
 Sale increased up to 80 million in 2005
 Started moving to north America, Europe and Asia
 Purchased by coca cola in 2007
 THEORIES APPLIED

 ABSOLUTE ADVANTAGE THEORY

 Cost effective tea
 vitamin-enhanced tea in different flavours
 experience
 World wide designers
THEORIES contd..

 PRODUCT LIFE CYCLE THEORY

 White tea is produced in U.S.A and exported to
other countries like north America, Europe and
Asia
 Product is at its growth stage
PORTER DAIMOND MODEL

 Factor endowment
 Demand conditions
 Strategy and rivalry
 Related and supporting industries
 ENVOIRMENTAL SCANNIG
 POLITICAL FACTORS
 unfavorable
 LEGAL FACTORS
 favorable
 ECONOMICAL FACTORS
 Decline in GDP 2.5 %
 Decline in net foreign investment 42.7 %
 CULTURAL FACTORS
 unfavorable
 COMPETITIVE ANALYSIS
 Tapal ice tea
 CONCLUSION
 Not feasible
 FACTORS WHICH SHOULD BE
AVAILABLE
 Feasible political conditions
 Better economy

 Brand awareness

 Preference for white tea

 TIME REQUIRED
 8-10 YEARS
PREDICTIONS FOR 8-10
YEARS
 Better economic conditions
 Better political Environment
 Brand awareness
 Change in preference for white tea
MODES OF ENTRY
 Imports

WHY IMPORTS..??

 COST EFFECTIVE
 SPEEDY ENTRY
 LESS RISKY
 LOCATIONS
 Three main cities of Pakistan

 Islamabad
 Lahore
 Karachi

 why these cities..??

 Brand awareness
 Best distribution channels
 Lifestyle
 SEGMENTATION

 INCOME LEVEL
 upper class
 upper middle class
 middle class
 AGE
 children
 youngsters
 elders
 PSYCHOGRAPHIC
 values, attitude and life style
HRM STAFFING POLICY

 POLY CENTRIC STAFFING POLICY

 WHY THIS STAFFING POLICY

 Localization
 To remove cultural barriers
 MARKETING PROMOTION
 Pull strategy

 ADVERTISING CHANNELS
 T.V
 News papers
 Internet
 billboards

 DISTRIBUTION CHANNEL
 Channels of parent company (coca cola)
 EXPANSION PLAN
 Expansion of business to all cities of Pakistan
 Transfer of technology
 Establishment of new production department
 backward FDI
THANKS….