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Apple was founded on 1st April 1976 and incorporated on 3rd January 1977. The Apple I , its first offering was better then other machines because: It was priced lower than other computers available at the time. Had fewer parts, & Was marketed to only individuals with an interest in computers and electronic.
In its opening year the sale revenue was about USD 774,000 an impressive start.
APPLE I
1977 MOStek 6502 processor. TV as display unit. Big Hit APPLE II MOStek 6502 processor. Color Graphics. 1977 Audio cassette drive for (Upgraded in storage with 4 KB RAM 1978) Later upgraded with floppy disk drive & 48 KB RAM in 1978. Text & Graphics 128 KB RAM Updated System Software
1984
128 KB Memory 32-bit processor Mac OS that could run on all apple computers. Internet MAC Designed primarily for new users. Low Cost. 10 GB storage 1.8 Hard Drive iPOD shuffle had flash memory.
Big Corporations
iMAC SERIES
iMAC iMAC G5
-1998 -2004
iMAC Mini -2005 iPOD & iTUNES 2001 followed by iTunes in 2003 & iPOD shuffle in 2005
Apple store
Concerns of Resellers
Prices were low at apple retail stores predatory practices(discounts) Difficulty in procurements of new apple products Apple shipped new models to its own stores first Apple salesmen used to convince customers to buy only from apple stores. Faulty product return policy Customer data from resellers was used by Apple to approach them directly
Price Variation
Chart Title
1117
iBook
966
eMac
2173
Powerbook 12 inch
2092
Titanium
1547
iMac
0 500 1000 1500 2000 2500 3000
Conflict Resolution
Reseller Customer experience Discounts and freebies Adequate stock of accessories Better product presentation and promotion Apple Ensure Adequate inventory level Discounts offered should be identical