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The growth and expansion of any product depends on : Like-ness among the masses, Loyalty of its users, Availability to its consumers.
Data analysis done on the basis of two surveys : 1) Consumers 2) Retailers Survey: No. of Consumers = 150 No. of Suppliers = 12
The highest demand among males is for Garnier and among female is for Himalaya.
Supply Analysis
Most of the suppliers give facility of home delivery.
Most of the time only local customers come to the supplier. Mixed customers (upper, middle, lower class) come to supplier. 19-24 aged class people from the majority consumers. Sale of face wash: Throughout the year is Moderate Summers is comparatively high.
Supply Analysis
Change in prize Insignificant effect on sales.
Suppliers discount Moderate effect on sales. If product is not available Neutral some people purchase another product, some people wait for particular product, some people walk away.
Most of the suppliers keep maximum stock of the product with the best sale.
Significance
Factor
Price Of the product
Value
0.529
T- Value
0.974 0.975 -0.192 -0.192
0.633
0.173
0.445
0.446 2.458 2.456 1.435 1.434 -1.625 -1.627
0.591
0.957
0.373
Monthly Income
Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000 Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000 Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000 Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000 Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000 Not Earning Below Rs 20,000 Rs 20,000 - Rs 40,000 Rs 40,000 - 60,000 Above Rs 60,000
Mean value
3.5 3.41 3.28 3.3 2.83 3.58 2.94 3.24 3.6 3.83 3.35 3 3.6 3.6 3.58 2.7 2.41 2.2 2.7 2.66 4.35 4.29 4.4 4.6 4.91 3.9 3 3.5 4.5 4.3
F Value
0.993 1.644 1.03 1.336 1.423 5.581
Significance value
0.414 0.167 0.394 0.26 0.23 0