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1.DTH STANDS FOR DIRECT TO HOME SERVICES. 2.DTH IS DEFINED AS THE RECEPTION OF SATELLITE PROGRAMMERS WITH A PERSONAL DISH IN AN INDIVIDUAL HOME. 3. DTH DOES AWAY WITH THE NEED FOR LOCAL CABLE OPERATOR AND PUT THE BROADCASTER DIRECTLY IN TOUCH WITH CONSUMER.
HISTORY
DTH services were first proposed in India in 1996 but
failed with approval. Due to national security, In 1997 Again Ban imposed Rupert Murdoch- owned INDIAN SKY BRODCASTING(ISKYB). Finally Approved & Allowed in 2000. New policy requires all operators to set up in 12 months for license. DTH licenses in India will cost $2.14 million and will be valid for 10 years.
Coaxial cable
Connector Set top box
MINIDISH ANTENNA
SETTOP BOX
COMPARISON
DISH TV
Dish network features, HD, Average Accessed quality of
CABLE TV
Dolby5.1ch, CD sound superior picture quality with huge nos of Channel access.
Dish tv has remote
and play games , study aids for children, and language Home tutorial packages, with MOVIES On demand.
WHAT IS
HD is defined primarily by video resolution, which is substantially higher than that of traditional television broadcasts. It provides for between one and two million pixels per frame that is roughly five times that of standard definition television. However, high definition is not defined by only one set of specifications; it is instead a family of video characteristics. Initially, HD referred to a video signal that consisted of 720 horizontal lines from top to bottom and 1280 vertical lines from side to side. Obviously, the greater the number of lines of resolution, the greater is the amount of detail that
Therefore, the first thing you will notice when viewing HD is a sharper image. HD has now come to encompass one more resolution option: 1080 vertical lines and 1920 lines of horizontal resolution. HD is also defined by the video frame ratethis includes 23.98, 24, 29.97, 30, 59.94, and 60 frames per second. The frame rate chosen depends upon the video standard usedeither PAL or NTSC., The primary benefit of progressive scanning is a more stable picture with less flickeringthis is especially evident when viewing video on a large screen. On HD-compliant products such as Blu-ray players, this specification is mentioned along with the resolution supported720p, 1080i and 1080p in order of increasing quality. 1080p is often referred to as Full
Apart from being a path breaking technology, HD will also be a lifestyle enabler that will significantly change TV viewing trends in India. Most of the content today is being shot in HD format. Typically sports, movies, nature/wildlife, action channels will be the first to come onto HD. Coupled with multiple high interest sports events like IPL, FIFA World Cup and the Commonwealth Games in 2010, HD is being adopted more and more by consumers. Moreover the price of the HD box has come as a pleasant surprise to customers, enabling more of them to have future-ready technology. All our studies and experience shows that HD is here to stay. In all metro markets, HD today constitutes 15-20 percent of our monthly customer additions. .
-Existing DTH subscribers who wish to upgrade will have to buy a new set-top box for HD, which can process the heavier signals and provide the required audio and video output ports. Keeping this in mind the operators are offering special discounted rates for existing subscribers.
-At this nascent stage apart from these major sporting events there are only a handful of other channels available in HD, and this varies between operators.
-As of today, Dish TV provides the largest number of HD channels:
40 35
36.2
37.6
30
Subscribers (Millions)
26.1 20.9
25 20 15 10 5 0
0.06 2003 0.18 2004 0.75 2005 4.8 1.925 9.8 15
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
19
Year
CONCLUSION
DTH has made the hopes of the people of rural areas to come true. It helps to develop and explore the ignited mind of people of India to think beyond the scope of imagination. It also helps to develop the economic conditions of a country
T he DTH market in INDIA is relatively increase day -byday, Major competitors like Airtel ,Reliance, TATA, Videocon market clash would managed to overtake Japan as the largest DTH market in Asia .
In the next 4-5 years we will be able to add another 30 million subscribers