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Case overview Mission statement Levels of goals/plans Criteria for setting effective goals High performance approaches to planning Strategy insight Michael Porter Keith Houcks strategy Key trends Conclusion
Case Overview
H.I.D currently owns 21 properties: - 10 Holiday Inns and 2 Quality Inns all in Georgia. - 8 hotels in Canada and 1 in the Caribbean. Bill Collins, the president of H.I.D, advocates for adding 27 properties in 5 years and 50 in 10 years. He also wants to move to newer cities and explore new opportunities.
The senior management is of the opinion that only 15 hotels in 5 years and 20 in 10 years could be added. Senior managements concerns for the presidents vision: - H.I.D would outpace its income - doesnt have sufficient manpower nor have the financials to hire additional people - continue to focus on smaller towns due to lesser competition; and - not move to newer cities
Mission Statement
H.I.D strives to exceed the expectation of our guests by providing excellent value in well-run hotels located off the beaten track. In this way we will meet our profit, quality and growth goals.
Linked to rewards
Cons: No certain road map to meet his goals No clarity on planning from top to bottom Lack of Communication
Cons: Risk averse Unwilling to move away from their comfort zone Lack of motivation
Ambiguity
Presidents Vision
Strategy Insight
MBO
STEP 1: SET GOALS Corporate Strategic goals Tactical goals Operational goals
Review Progress & Take Corrective Action
Tactical goals
Human Resource Finance Marketing
Plan, design and develop Promotion and publicity Market analysis and trends Review progress
Where to expand?
Asia increasing its market share as a destination this year with a 11% growth rate
SOURCE : As per the world travel trends report of 2010 discussed at the World Travel Monitor Forum, held in Pisa in November 2010. At the annual event, organised by IPK International and sponsored by ITB Berlin
Key Trends
Europe: low growth outbound & inbound North America: low single-digit inbound growth outbound; high