UX

MORE THAN MEETS THE EYE

AHMED SHUJA 2013

@ahmedux

Ahmed Shuja
DESIGNING AND DEVELOPING SOFTWARE AND SYSTEMS SINCE 1997
AHMED SHUJA 2013

@ahmedux

Inspiration
Blast from the past!

AHMED SHUJA 2013

@ahmedux

UX/UI
WHAT S THE DIFFERENCE?
AHMED SHUJA 2013

@ahmedux

"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
http://www.nngroup.com/articles/definition -user-experience/

AHMED SHUJA 2013

@ahmedux

Jakob Nielsen
"the smartest person on the Web" (ZDNet AnchorDesk) one of the top 10 minds in small business (FORTUNE Small Business) "the world's leading expert on user-friendly design" (Stuttgarter Zeitung, Germany) "perhaps the best-known design and usability guru on the Internet" (Financial Times) One of the "world's most influential designers" (Businessweek)

Face/Voice of the UX
SO WHAT S THE UI?
AHMED SHUJA 2013

@ahmedux

Lady in Red
who is she?

what kind of a person is she?

What are her aspirations?

What is she capable of doing?

UX is not just the UI

CLEARLY
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Some differentiating words

Ethnographic Research Statistics gathering and analysis

Personas, scenarios and findings

Feature specification Requirement development

Interaction design
Information Architecture Usability Analysis/ Review Interface structuring/ Layout

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@ahmedux

 and some more!

Taxonomy development Terminology Specification

Copywriting
Presentation and speaking Working tightly with programmers

Communication to stakeholders

AHMED SHUJA 2013

@ahmedux

Whats shared?
Graphics Creation Interface Design Visual Design

i.e. UI is just a small yet VERY important component of UX

AHMED SHUJA 2013

@ahmedux

UI has design guidelines

Android
http://developer.android.com/design/index.html

iOS
https://developer.apple.com/library/ios/documentation/UserExperience/Conce ptual/MobileHIG/Introduction/Introduction.html

AHMED SHUJA 2013

@ahmedux

UX paves the way for the user

THE TANGIBLE UI RENDERS THE UX

AHMED SHUJA 2013

@ahmedux

 AHMED SHUJA 2013

@ahmedux

UX has a huge role to play in Change Management!

WHILE UI IS OFTEN THE CHANGE ITSELF

AHMED SHUJA 2013

@ahmedux

Twitter
When you werent tweeting

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@ahmedux

theFacebook
When it was still THE Facebook

AHMED SHUJA 2013

@ahmedux

Tumblr
When Tumblog was not a common word

AHMED SHUJA 2013

@ahmedux

A UX designer is the person who actually meets the real users and designs solutions
LIKE AN ARCHITECT WITH A HUMAN CENTERED APPROACH

AHMED SHUJA 2013

@ahmedux

Usability important
HUMAN CENTERED DESIGN PLAYS A KEY ROLE
AHMED SHUJA 2013

@ahmedux

Googles own Philosophy

http://www.google.com/about/company/philosophy/

The number 1 spot goes to

Focus on the user and all else will follow.

AHMED SHUJA 2013

@ahmedux

iOS has UX Guidelines

Focus on the Primary Task Elevate the Content that People Care About

Think Top Down

Give People a Logical Path to Follow Consider Adding Physicality and Realism

Make Usage Easy and Obvious

Use User-Centric Terminology Minimize the Effort Required for User Input Use UI Elements Consistently

AHMED SHUJA 2013

@ahmedux

Usability has Guidelines

Match between system and the real world User control and freedom

Think Top Down

Consistency and standards Recognition rather than recall Flexibility and efficiency of use Aesthetic and minimalist design Help users recognize, diagnose, and recover from errors
@ahmedux

AHMED SHUJA 2013

Trumped by Utility!
PURPOSE IS CRITICAL ALWAYS LISTEN TO MARKETING & SALES
AHMED SHUJA 2013

@ahmedux

BlackBerry Q10
NEW INTERACTIONS
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@ahmedux

Remember
All notes are in the Remember App

AHMED SHUJA 2013

@ahmedux

Remember
Even my Evernotes

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@ahmedux

Calculator
Standard view on Q10

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Calculator
My last calculation

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@ahmedux

Calculator
Swiping for more

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@ahmedux

Calculator
Swiping for more

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@ahmedux

Calculator
Tip and bill sharing?

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@ahmedux

Calculator
Calculating Conversion

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@ahmedux

An Experience Designed for the User, in a certain context, based on carefully selected user-centered design practices for that context.
WHAT CONSTITUTES A GOOD UX DESIGN EFFORT?

AHMED SHUJA 2013

@ahmedux

Lets Talk!
http://www.ahmedshuja.com http://pk.linkedin.com/in/ahmedshuja / http://blog.obscureux.com http://twitter.com/ahmedux
AHMED SHUJA 2013