As per our product our objective is to increase OUR SALES BY tie down the retailers/wholesaler in Lahore.

our targeted customers are mostly do the business in Lahores different market. Our object to is to do 30 Million sales by reaching and getting the sales from the main wholesaler/retailer in 6 months that will increase our sales 10% because of high demanded retailer.

Through Cold calling: In this the person who is selling collect the data of the prospect and will form the data base. He will try set the deal / sale on the phone call. If he become succeed to tie down the prospect then he will sell the product after face to face meeting with the customer. Through Personal selling: Personal selling will be done when the prospect will be agree upon to arrange the meeting. Sales Budget: Our sales strategy is effective in a way that makes allocation of budget easy and efficient. Total budget for 20 employees = 10% of 30 millions = 30,00,000 Total budget per months = 2,50,000 Total budget per employee per months = 12500

Racks for the frames: - we are providing the racks for the frame to our customers. Flexible credit terms: - we are giving the products on flexible credit terms. so that they can prefer us as their supplier. Personal selling: - the sales person will go to the target market and tie down the customer by win win situation dialogue. Social media: - we are using the social media such as face book page and web page also .as many young entrepreneurs are attracting towards this market. Standing flex: - we will provide our customers the standing flex.

ALL retail outlets in Lahore who deals in imported and good quality optical frames.

Small and trendy styles for a fashion forward look Mid to larger styles that fit the best lens for reading prescriptions Full rim frames to rimless frames to no rims. Frames made of durable, lightweight, and non-corrosive materials Magnetics Eyewear with a durable, polarized (no glare) magnetic sun clip Smooth opening and closing of the eyeglass temples

Benefits: Free one year breakage warranty with all complete pair eyeglasses purchased. If any part of your eyeglasses breaks within one year from purchase. Simply bring your glasses to us. We will be repaired or the broken parts replaced free of charge. We also offer minor repairs and unlimited adjustments. 5% discounts on the optical glasses as other competitors are giving 3 % discounts in market. Because we know what the value is and how we can take good care of our customers Shelf for optical frames.

Reduce cost of labor repairing products. We have our own repair labor. Shelf or Place for keeping optical frames Increase in profits. Good quality products, according to international standards can increase the revenue because of given 5% discounts. Company determinant to work to get good reputation in market, In future can increase your sales.

we are using the sale staffs for the selling our product and to fulfill the objective we have made response block structure for them so that they could easily handle the situation and finish the sales successfully. Cold calling also will be beneficial in fulfilling the objectives because we would have data base and we could easily target the customers.

The script structure would be also helpful in doing the healthy sales. In cold calling and personal selling too. The unique offers and benefits will also help to us achieve our objective. The reason is the benefit seeking behavior of the dealers. Their utmost priority is to do business with a company who can offer them maximum benefits. The basic plan is to reach these dealers personally and present them the potential background and offerings. We are not only focusing on getting the business but also to make good and lasting relation with the dealers.

Fazal Din & Sons 53 Service Rd, Lahore, Pakistan +92 42 7231763

Fazal Din's Pharma Plus 94, Chuburji Chowk Lake Rd, Lahore 54000, Pakistan +92 42 7115760 accu-chek.com.pk

Fazal Din's Pharma Plus H-Block 5-h, Khayaban-e-Jinnah, Lahore, Pakistan +92 42 35722032 pharmaplus.com.pk
Clinix Pharmacy Near Akbar Chowk, Abul Hassan Isfahani Rd, Lahore, Pakistan +92 42 35173535

Farooq Optical Services Lahore 10, Allama Iqbal Road, Chowk Boharwala, Lahore Punjab Pakistan. Tel: +92-42-36365048 Cell:

Ali Opticians Lahore 32, Commercial Building, The Mall Road Lahore Punjab, Pakistan. Tel: +92-42-37237379 AZEEZ MUGHAL & SONS Address : Phone(s) : Fax(s): City : Human Optical Service Shop # 1,Al Zaib Market,Koray Stop Walton Road Lahore Cantt , LAHORE +92 322 3221069 Rafique Optical Services Trade Centre, 30, Shop 2, Multan Rd, Sodiwal Colony, Samanabad Town, Lahore, Punjab, Pakistan +92 42 7461044 Tanvir Optical Service Mozang Rd, Safanwala Chowk, Mozang, Lahore, Punjab, Pakistan +92 42 36372789

Noor Optical Service & Eye Clinic House No 13, Wahdat Rd, Shahid Colony, Muslim Town, Lahore, Punjab, Pakistan +92 42 35866010 Al-Rehman Optical Service Maclagan Rd, Sunehri Mandi, Anarkali, Lahore, Punjab, Pakistan Mehr Ali Optical Service Allama Iqbal Rd, Huma Block, Allama Iqbal Town, Lahore, Punjab, Pakistan +92 42 37493885 Nayab Optical Service Ferozpur Rd, Block M, Gulberg 3, Lahore, Punjab, Pakistan +92 300 4940960 Irfan Optical Services Iqbal Rd, Lahore, Punjab, Pakistan +92 42637157

Mehar Ali Optical Services Iqbal Rd E, Lahore, Punjab, Pakistan +92 42 6375680
Noman Optical Service Abu Bakar Rd, Sector B-I, Township, Lahore, Punjab, Pakistan +92 300 4607832 Friends Optical Services Shahalemi Gate, Shah Alam Rd, Qadimi Shehr, Lahore, Punjab, Pakistan Premier Optical Services Main Bazar, Islampura, Islampura, Lahore, Punjab, Pakistan +92 42 7247421 Ali Optical Services Shalimar Link Rd, Mujhadabad, Mughalpura, Lahore, Punjab, Pakistan Saleem Optical Services
Shalimar Chowk, GT Rd, Mughalpura, Lahore, Punjab, Pakistan

RESPONSE BLOCK Buyer Objection: -we are doing business in branded products from many year because of minimum customer complaints. Response Block: - yes I can understand your good customers service policies. But our quality standards are higher than the branded frames. Offer to Resolve: - sir we have negotiable offer for you because of your customer goodwill in market. So we can offer you money back guarantee. Demonstrate Demo: continuously show them that you are serious company to make your relations with them long term. Tie-Down:-Mr. Buyer, based on what Ive shown you, can you see how what we offer is not only going to help you but also make your decision an easy one?

Hi, Sir I am calling from elegance glasses and frames. We run a wellknown business of optics in your town. Sir, how are you? Sir I would like to take 90 seconds of yours to tell you why I called you. Sir our organization deals in comfortable stylish frames which are made according to international standards. And they are economical to the customer and retailers also.it is real high beneficial for the retailers because they get maximum profit. So further more discussion give me the time when we should meet to tell you how we help other organizations like you and what are our policies. Customer: -I don't have the budget for anything right now. I understand. Many of my clients tell me the same thing. I just want to show you how we can be helpful to increase your sale and profit. Prospect replied: We dont have any use for that! Sir! You may not need that at this time but I assure you the products quality we are offering is not similar to any other available in the marketing. Prospect: We dont. We let people figure it out for themselves. Then we should definitely get together because weve worked with other companies who had a similar outlook. But after our proposal they are satisfied. How about this (date/time)?

Im not interested.

A lot of people have that initial reaction when I first call before theyve have a chance to see how this could benefit them, which is why we should to get together. How does (date/time) sound?

I don't have the budget for anything right now.

I understand. Many of my clients tell me the same thing. I just want to show you how we can (heres where you reiterate the benefit that you offer) down the road. How does (date/time) sound? I only want to sell you if itll benefit you and the only way to find out is for us to get together. How does (date time) sound?

Youre just trying to sell me!

Theres nothing you have that we need!

Mr. Prospect, let me ask you a quick question. How do you handle (state the problem you solve) this today?

We dont. We let people figure it out for Themselves.

Then we should definitely get together because weve worked with other companies who had a similar outlook. How about (date/time)?

That wont work for us!

Mr. Prospect, let me ask you a quick question. I dont care who you are, this statement will stop anyone Dead in their mental tracks. Like Pavlovs dogs, we respond to this without hesitation.

We dont have any use for that!

Sir! We are offering the best deal in town. So how date/time sound for further information

We dont have any use for that!

Sir! You may not need that at this time but I assure you the products quality we are offering is not similar to any other available in the marketing.

Give me demo or example

If you will give me some time then Ill give you the all profile of our product and its attributes and our customer profile how they are getting benefit from our product.

SITUATION: SIR what KIND OF SUPPLIER Do YOU HAVE? Sir how many suppliers do you have? Which one is your most trusty supplier? TROUBLE: SIR Which QUALITY your suppliers are giving to you? Are they delivering products you on time? Are you getting sufficient profit margin now from supplier? AMPLIFY: Sir do you think how you are losing the customers by the non quality product? Sir do you think how much you can loss the income when the product is demanded and you dont have. Sir have you analyze that you are getting minimum profit other then the market since many years?

Reward If you get high quality on cheap price what will you do? Sir if you get on time delivery what do you say? Sir if your profit margin increases by one thing what will you do? Tie Down Sir we are giving good quality on less price is you interested to buy? Sir we have good inventory delivery system to our customer would you prefer us? Sir we are giving high profit margins to our customers would you prefer to buy from us?

THANK YOU