Documente Academic
Documente Profesional
Documente Cultură
Dea Belinda Andre K. T. Susan C. B. Harman W. Jessica K. I. Melissa A. Steffi G. - 34411011 - 34411012 - 34411018 - 34411021 - 34411028 - 34411037 - 34411069
OPENING THOUGHT
OUTPUT
CEM Perception > Expectation Brand Leadership
PHILOSOPHY
SYSTEM DIAGRAM
INPUT PROCESS OUTPUT
CONTROL
CONCEPT DIAGRAM
Purpose
Tools
Process
People
CONCEPT DIAGRAM
Purpose
To make people
Tools
HAPPY
Perception > Expectation
Process
CONCEPT DIAGRAM
Purpose
Tools
Strategy
CUSTOMER EXPERIENCE MANAGEMENT
Process
Framework
People
Project
CONCEPT DIAGRAM
Purpose
Tools
Strategy
Framework
Proces s
Project
People
SYSTEM
SYSTEM
STP Analysis
MARKETING Analysis
SYSTEM
CONCEPT DIAGRAM
Alignment
Corporate STP with all strategy into an action
STP
CONCEPT DIAGRAM
Anticipation
Creativity, engaging with the story, newest sound effect/graphic
Action
Promotion, digital website, trailer, event
TRAILER
CINEMA ADS
SEARCHING
5 Senses
Partnership
FANS CLUB
SYSTEM
PROCESS
Adaptation
5 senses
CONCEPT DIAGRAM
-Process: 5 SensesAttractive Trailer See the Excitements Quality of Pictures and Animation
CONCEPT DIAGRAM
Transylvania Accessories
Interactive Picture Interactive Games
CONCEPT DIAGRAM
CONCEPT DIAGRAM
-Process: 5 Senses-
CONCEPT DIAGRAM
-Process: 5 SensesHigh Quality of the Sound and Sound Effect (Dolby) Movie Soundtrack Hear the Joy and Happiness (laugh)
SYSTEM
SYSTEM
CONCEPT DIAGRAM
Tools
Framework
Purpose
Process
Strategy
Project
People
CONCEPT DIAGRAM
Partnership Advertisement Marketing Mix
Soundtrack
High Quality of Animation and Technology
CONCEPT DIAGRAM
Purpose
Tools
Strategy
Process
Framework
People
Project
CONCEPT DIAGRAM
Marketer Persuasive, Creative, Engaging, Innovation
Animators Creative, Advanced in New Tech, Dedicated to the Project, Create a Good Movie
Actors
Singer
Soundtrack Singers
Tools
Purpose
Process Project
Strategy Plan: Deliver customer experience beyond expectation Business Plan: Pre: Photo booth, web promotion, trailer, availability of the ticket, happy meal D-day: Premiere, Theater, Review of commentator Post: Fans club Marketing Plan: Event, Bus, Stickers, Books, Co-promotion
Strategy
Framework
People
Tools
Framework
Strategy
CEM
Purpose
Operate
Marketing Mix STP
Process
Implement
Delivery customer experience beyond expectation Pre, D-day, Post
Strategy Project
People
Tools
Framework
Implement
Pre: Photo booth, web promotion, trailer, availability of the ticket, happy meal
Purpose
Process
Tools
Framework
Strategy
CEM
Purpose
Operate
Marketing Mix STP
Process
Implement
Delivery customer experience beyond expectation Pre, D-day, Post
Strategy Project
People
DELTA MATRIX
Holistic Thinking System Thinking Critical Thinking
Purpose
Scope
Support
Schedule
Strategy
Structure
System
DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System
PURPOS E
HAPPY
DELTA MATRIX
Purpose
Scope Strategy
PEOPLE
Director / Author Marketer
People
Support Structur e
Process Schedul e
System
Creative and Imaginative, Unpredictable Story, Attractive, Unique Creative, Advanced in New Tech, Remarkable Characters
Animators
Actors
Singer
DELTA MATRIX
Purpose
Scope Strategy
PEOPLE
Marketer
People
Support Structur e
Process Schedul e
System
Marketer
DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System
PEOPLE
Consumer
DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System
PROCES Awareness S
Analyze STP
Alignment
Corporate STP with all strategy into an action
Anticipation
Creativity, engaging with the story, newest sound effect/graphic
Action
Promotion, digital website, trailer, event
Assurance
Kaizen
Adaptation
5 senses
DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System
SCOP E
DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System
DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System
SCHEDULE
DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System
SCHEDULE
DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System
SCHEDULE
DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System
STRATEG Y
STRATEGY PLAN
Customer Experience Management
BUSINESS PLAN
Deliver beyond cust. Expectation Capture the right moment Cooperate with many partners
OPERATE
Marketing Mix Analyze STP
DELTA MATRIX
Purpose Scope People Support Structur e Process Schedul e
STRUCTURE
Producer
Strategy
System
Production House
Musicians
Director
Markerter
Actors
Production House
Animator
Customer
DELTA MATRIX
Purpose Scope Strategy People Support Structur e Process Schedul e System
SYSTEM
PROCESS OUTPUT
INPUT
CONTROL
DELTA MATRIX
VICTIM OF GLOBALIZATION
DELTA MATRIX
VICTIM OF GLOBALIZATION
DELTA MATRIX
VICTIM OF GLOBALIZATION
DELTA MATRIX
VICTIM OF GLOBALIZATION
DELTA MATRIX
VICTIM OF GLOBALIZATION
DELTA MATRIX
VICTIM OF GLOBALIZATION
DELTA MATRIX
VICTIM OF GLOBALIZATION
DELTA MATRIX
VICTIM OF GLOBALIZATION
DELTA MATRIX
VICTIM OF GLOBALIZATION
DELTA MATRIX
VICTIM OF GLOBALIZATION
MESSAGE
FAMILY RELATIONSHIP
ONION DIAGRAM
Becoming the market leader
GOAL
OBJECTIVE TARGET
CONCEPT DIAGRAM
Purpose
Tools
Process
Strategy
Framework Project
People
CONCEPT DIAGRAM
Purpose
Tools
To become
Process
Strategy
Framewor k People Project
CONCEPT DIAGRAM
Purpose
Tools Strategy
Increasing the brand image & brand value
Process
Framework
People
Project
Analyze STP
Co-promotion
Keep Innovating
Purpose
Tools
Proces s
Strategy Project
Brand Identity
Quality Management
Framewor k
People
Movie
Purpose
Tools
Strategy
Process
People
Framewor k
Project
People
Employees
Purpose
Tools
Process
Strategy
Framewor k
Peopl e
Project
CONCEPT DIAGRAM
Tools Purpose Process Project
Strategy
Strategy Plan increase brand image and brand value Business Plan partnership with producers Marketing Plan co-promotion through Skyfall
Framework
People
CONCEPT DIAGRAM
Tools Framework
Strategy
Brand Leadership Management
Purpose
Operate
Analyze STP, Marketing Mix
Process
Implement
Increase Branding Partnership
Strategy
Project People
Why Skyfall ?
Why Skyfall ?
Casanova
Why Skyfall ?
Worldwide
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
BRAND ELEMENT
Luxury Cars Watch
Beverages
Wardrobe Gadgets
Target market
Internal Parties
Shareholders
External Parties
GLOBAL
People
Process
Market research
Movie
WHO?
Customer-Driven (Analyze STP)
Rich
Wannabe
WHAT?
Market-Driven
WHO?
Customer-Driven (Analyze STP)
WHAT?
Market-Driven
WHO?
Customer-Driven (Analyze STP)
WHAT?
Market-Driven
Marketing mix
Company
Marketing (Co-promotion)
Production House
INPUT
Initial Brand Value Marketing Research
PROCESS
Increase brand image & brand value through copromotion in Skyfall
OUTPUT
A market leader (Global Brand Leadership)
DELTA MATRIX
Continuous improvement Quality Management
Brand Identity
Target market
Internal Parties
Shareho lders
External Parties
Market Research
Co-promotion
Analyze STP
People
Process
GLOBAL
Market research
Movie
ProcessDriven
Market-Driven
Company
Marketing (Copromotion) Production House
Marketing mix
CONCLUSION
LEADERSHIP BRAND
CEM
BRAND LEADERSHIP
CLOSING THOUGHT
Be not afraid of growing slowly be afraid of being standing still. Chinese proverbs