SUBMITTED TO: PROF.

Shalini Khandelwal

SUBMITTED BY: Anchal Sethi Vineet garg Bhaaveya jain Prakhar

INTRODUCTION
Tata Consultancy Services Limited (TCS) is a leading and Indias largest provider of IT Services, Business Solutions and Outsourcing with revenues of USD 6B during FY08-09
GNDM provides the fastest turnaround time from concept to service delivery, with certainty of cost, quality and schedule, tailored for its customers based

on the type of work, risk mitigation needs, business knowledge requirements, geographic spread, scale of delivery etc.

Cont.
TCS helps some of the worlds largest companies adopt the right technology-enabled solution that helps them: Optimize business performance Facilitate alignment of business with technology Connect their extended supply chains Reduce product development time Improve product differentiation Provide real-time business insight Lower operational costs

PROFILE
Tata Consultancy Services Ltd. (Founded in 1968, went public in August, 2004

Mission,Vision,Values:
To create value by leveraging our co-innovation network in a manner that has an impact on the customers ecosystem To be among the top 2 companies worldwide by 2015; Culture of accountability, delivering certainty to customers. Their values integrity, leading change, excellence, respect for the individual, and fostering an environment of learning and sharing.

Competitors
INFOSYS WIPRO HCL TECH TECH MAHINDRA ORACLE FINANCIAL

SWOT ANALYSIS
STRENGTH
Extensive global reach Strong financial

WEAKNESS

performance Strong brand equity Reputation management Market share leadership Good working environment Effective communication Cost advantage

Weak management team Lack of scale in consulting operations Weak damage brand Commodity product,service

Cont.
OPPORTUNITY
Innovation Expanding operations in other countries Growth in worldwide Product and services expansion in advanced analytics

THREAT
Competition Increasing employee cost Increase competition from

low wage countries Software vendor strong sale support Hardware vendor strong sales support Global economic dislocations in client market hit India disproportionately

5 PORTERS MODEL
Cont.

BUSINESS STRATEGY
GENERIC BUSINESS STRATEGY GLOBAL STRATEGY

MARKET PENETRATION STRATEGY

MARKET DEVELOPMENT STRATEGY

Cont.
PRODUCT DEVELOPMENT STRATEGY
CORPORATE STRATEGY DIVERSIFICATION STRATEGY HIRING STRATEGY

COOPERATE GOVERNANCE OF TCS

Non-Executive Directors of a company will always act in the interest of the company and ensure that any other business or personal association, which they may have, does not involve any conflict of interest with the operations of the company and their role therein.
Non-Executive

directors will comply with all applicable laws and regulations of all the relevant regulatory and other authorities as may be applicable to them in their individual capacities.

Cont.
Non-Executive directors will safeguard the confidentiality of all information received by them by virtue of their position.
TCS, have inherited a strong legacy of fair, transparent

and ethical governance, as embodied in the Tata Code of Conduct. The Tata group's Tata Business Excellence Model (TBEM) embodies sustainability as a key aspect for measuring business excellence for group companies, and the results of this are highlighted at the board level

Flow Chart

CORPORATE SOCIAL RESPONSIBILITY

TCS has a diverse range of global CSR initiatives in the areas of education, health and environment:

TCS endeavour is to reduce the impact from their operations to the environment.
We aim to run our operations in a socially and environmentally sustainable manner i.e green infrastructure.

Cont.
Free of Cost services to various welfare societies and NGOs TCS provides sponsorships and free of charge services to various institutes like IBA, LUMS, School of Leadership, as well as different student bodies. helps various governmental organizations like Drug Enforcement Cell, projecting the spirit of patriotism

CHALLENGES FACED BY TCS

Visa related problems have been a major issue for TCS
According to Nasscom, visa rejection rates are as high

as

40percent

in

the

US.

For Indian IT firms, the most common visa categories are L1 and H-1B The fees were raised for both the categories

Cont.
India's largest software firm Tata Consultancy Services (TCS) has applied for 5,900 H-1B visas for the US this year, up 1,400 from last year's TCS is now looking at more H-1B visas, given the higher risks of visa rejections in the L1 category.

RECOMMENDATIONS
Expect to see the landscape continue to consolidate.

Clients will seek to cut costs and focus on fewer provider relationships as the economy worsens. TCS should take this opportunity to improve market positioning.
Service providers like TCS need to create specific value propositions aimed directly at the relevant stakeholders and in the new tech ecosystem, these relevant

stakeholders must include business executives, not just IT personnel

Cont.
Dont be influenced solely by short-term shareholder pressure. The recession is at the top of everyones agenda right now, but those providers that take a longterm view will use this time to prepare for the fundamental changes in industry dynamics that will emerge. Those providers prepared for the new ecosystem will be the ones to flourish once the dark clouds of economic turmoil have lifted.
Do not put all eggs in one basket TCS must provide diverse services to refrain from being overdependent and increasing exposure to the vulnerabilities of few sectors

Cont.

There is a move required from ADM (Application

Development and maintenance) to value added services, BPO to Consulting and Package Implementation.
TCS should shift focus from Low cost advantage to high quality services commanding a premium being the pioneer in the industry

 Quickly adapt and gain customer confidence in high growth markets. In FY2013, Indian domestic market grew by more than 20%, but TCS revenue from India

increased only by 6.46%. TCS should leverage its success stories (IRCTC success done by its subsidiary CMC, Passport project etc.) to drive the growth in this market.
TCS has rightly placed SMB (Small and Medium Businesses) as a separate strategic unit, which should be focused aggressively. They should also focus

consulting practice on the same radar.

TCS (rather all Indian IT players) should focus more on increasing their IP (Intellectual Property) assets.

FUTURE OF TCS
The business is about demand and execution Capture the demand and also flawlessly execute to get the best results Continental Europe is opening up and the deals pipeline are very good The hiring strategy will change overtime since automation has been increasing

Cont.
Tata Consultancy Services (TCS) has replaced its group firm Tata Steel as the country's most admired company, as per a Fortune list.
TCS is banking on a non linear growth model and emerging verticals to steer it through the economic uncertainty.

CONCLUSION

THANK YOU!