CAVEAT EMPTOR

Buy at your own risk

Cantiller, de Leon, Muega, Nardo, Seneris

28.21%

71.79%

About the Respondents

Purposes for Internet Use

Searching product information

4.62
46.15 48.72 48.72 64.1 87.18 0 20 40 60 80 100

Online shopping
Looking for a job Chatting Researching a topic Surfing

Most Purchased Products

Reasons for Internet Shopping

1

Convenience
Saves Time

2
3 4

Saves Money Anonymity

Payment Methods
Bank Deposit

Meet Up
Credit Card Pawnshop
Others (Remittance Centers, Couriers, and etc.)

Reasons for Feeling Secure

A. Those who dont feel secure Reasons: A. Those whose decisions were dependent on certain factors Reasons: A. Those who feel secure Reasons: Check whether bogus seller Ask opinion of friends Popularity of online shop Tested and proven websites Minimal cases of fraud Positive feedback from customers Convenience, easy and fast process Aware of type of persons dealt with Reliable websites Quality of products purchased Some are bogus or spam No assurance of delivery Location of shop, customer base Website Quantity of satisfied customers Customer feedback Popularity of online shop Credibility/reputation/background of online shop Marketing strategy Method of communication Modes of payment Purchase process

Customer Feedback 23.9%

49.3%

Recognition of Trusted Websites

Seal of Security Websites 5.6%

16.9%

DTI Approved Documents 4.2%

Others (Recommendations & Intuition)

Features Valued Most

Site Functionality Size & Reputation SubSub-features Security Sub-features 1. 1.Detailed Product features Protection &Information Privacy of 2. Company Simplicity of the Purchase 1. Profile & Process Brand Information 3. Terms & Conditions of the Website 2. Security Certificated 2. Guarantees & Warantees Website Response Speed 3.3. Ability to Track Shopping 4. Option for Customization & Cost of Delivery Personalization History 4. 5.Speed ofInterface Delivery Website

1.Security

2.Size and Reputation

3.Site Functionality

Very Important Factors 1. Risk of Credit Card Transactions 2. Risk of not getting what you paid for 3. Waiting to receive the product 4. Lack of trustworthiness of vendors

Factors Keeping Respondents from Shopping Online

76.92%
Delivery on Time

51.28%
After Service

58.97%
Website Security

46.15%
Product Packaging

Features that Need Improvement

Reasons for Continuing/Discontinuing Online Shopping

Reasons A. Those Who Will Continue Shopping Reasons: Convenient Unique products found online only Saves money and time Practicaliy Cheaper products Easy access

A. Those Who Will nOt Continue: Reasons

Bad experience Differences in appearance of products

CAVEAT EMPTOR
Buy at your own risk
Cantiller, de Leon, Muega, Nardo, Seneris