Naturals Lavender

Avon

Lavender the big opportunity

Why Do We strongly believe in LAVENDER ... ?

Not only because it has a strong cultural importance but because BRAZIL SMELLS IT!
9/16/2013

NATIONAL PREFERENCE
BRAZIL FEMININE FRAGRANCES FY 2012 VOLUME

Avon already has the ownership of lavender scent in FF Brazil

Lavender 5 in 30 13,4% of the total share of 42,4% is LAVENDER! So the note represents 31,6% of preference in this total!
Source: Kantar World Panel, FY 2012 BRA

AND SUITABLE ALSO FOR OTHER COUNTRIES

Strong cultural acceptance ang heritage

A must have ingredient

Strong French cultural influences. Lavender transmits freshness

Fantasy notes well accepted combined with another ingredient = transmiting caring and cozyness. E.g
(vanilla flower/ cream/ hazelnut, etc..)

9/16/2013

WHAT IS LAVENDER FOR CONSUMERS ?

Pleasant Fragrance

Well Being

Freedom

Fresh

Calm

Pure

Renewal

Protection

Self peace

Fine Fragrance

Natural

Desk Reasearch Firmenich

FIRMENICHS INTERPRETATIONS
Firmenich has clusterized the lavenders benefits and made a special interpretation for each one:
Freedom Protection Natural Pure Well Being Renewal Self peace Calm

Pleasant Fragrance
Fine Fragrance

FRESH

COMFORT

FINE FRAGRANCE

BRAZILIAN LAVENDER EVOLUTION

SEIVA DE ALFAZEMA SUISSA ALFAZEMA P&G SUISSA

PRETTY BLUE Avon

ALFAZEMA Avon

BABY SMELL Avon

LAVANDA Avon

LAVANDA POP O Boticrio

BREEZE LAV. LIGHT Avon

LAVANDA SENSUAL Natura

LAVANDA REFRESCANTE Natura

THATY O Boticrio

BANHO DE LAV. Natura

+ straight lavenders
Very figurative interpretations built around lavender/lavandin EO. Sometimes blended with a rosemary or other herbal notes and most often with a dirty/animalic aspect.

Classical types
Built around a central & dominant lavender note, may be fougere or J&J types.

+ fantasy interpretations
Lavender is not the central element, sometimes even not identifiable. More perfumistic, they are FF types

Reinventing the Lavander

New interpretations, and more modern themes. Being able to use lavender in different moments.

FRESH

The shower that perfume, refreshes and makes it happy

Top: Lychee, Cherry, Yellow Fruits, Lavender, Apricot

Body: Lotus Flower, Star anise, Violete, Sage

Dry: Amber, Musk, Transparents woods, Sabdalwood

COMFORT

The coziness that covers and the perfume that involves.

Top: Lavender, Mandarine, Tangerine, Peach Body: Magnolia, Rose, Neroli, Rosemary Dry: Sandalwood, Amber, Cedarwood, White Musk

FF

The verse that cross with the perfume that uses me, abuses me and makes me levitate

Top: Red Fruits, Sicilian Lemon, Yuzu, Lavender

Body: Orchid, Jasmine, Cotton Flower, Osmanthus

Dry: Iris Flower, Tonka Bean, Amber, Musk, Sandalwood

AND ALSO A PREMIUM APPROACH FOR LAVENDER ...

Thank You!