The Product Launch Of

Tenso

Satyam Matrai Piyuesh Pandey Aamir Malik Saurabh Kumar Ankur Sachdev

The pendrive to pendrive data transfer

The Problem:
Even till today , Data Transfer between portable drives has not been able to take place , unless an intermediate system(say Laptops ,Desktop ) are available

The Idea:
To come with a technology that could make the Portable drive itself capable of carrying out operations of Data transfer between each other

The Product Model

The Wrist Watch Model The Model From a Different angle

Features
Power Independent(only Battery Cells) System Independent Reduces Transfer Rate Capable to handle upto 4 GB data Highly Portable LED displays all the data details

Marketing Mix

PRODUCT

The knowledge and understanding from the research helps in the development of new products.

Carried out Research through: 1. Using focus groups. 2. Gathering data from consumers directly. 3. Product testing with consumers in different markets.

PRICE

There are several pricing strategies Which business can use: Cost Based. Penetration Pricing. Price Skimming etc. Strategy adopted PRICE SKIMMING As Tenso is one of its kind with no other substitute product.

PRODUCT LIFE CYCLE

PLACE
Place refers to: 1.How the product arrives at the point of sale. 2.Where a product is sold. Distribution channels

TENSO distributes through a range of outlets that are cost effective.

It uses a central distribution point in India. Products arrive from production plants using contract vehicles for efficiency for onward delivery to retail stores. TENSO does not sell direct to smaller retailers as the volume of products sold would not be cost effective to deliver but it uses wholesalers for these smaller accounts. It does not sell directly through its website as the costs of delivering

PROMOTION
Promotion is how the business tells customers that product is available and persuades them to buy. The promotion of TENSO is consumer-led. Using various below-the-line routes, NIVEA identifies ways of talking to Young consumers directly. 1. A key part of the strategy is the use of product samples. These allow customers to touch, feel, smell and try the products. Over thousand samples of products will be given away during 2013. 2. Tenso has recognised the power of social network sites for this young audience and also has pages on MySpace, Facebook, Twitter.

BCG MATRIX
MARKET SHARE DOMINANCE
HIGH STAR LOW PROBLEM CHILDREN

HIGH

MARKE T GROWT H RATE

LOW

SanDisk

Transcend

CASH COW

DOGS

Kingston

PRODUCT
SanDisk

GROWTH RATE
17.73%

MARKET SHARE
33%

Transcend

13%

14%

Kingston

5%

8%

S.W.O.T ANALYSIS
STRENGHTS 1) Compatible 2) Reasonable Price 3) After Sale Service WEAKNESS 1) Chances of getting infected by virus 2) Less memory (4 GB)

1) 2) 3) 4)

OPPORTUNITIES Keep monopoly Provide bluetooth Expand memory Tie up with a company

THREATS 1) Established brands might improve their functionalities

Building Customer Relationship

As they say Customer is the King. Connect with customers gives feeling of connecting and associating with the product company and loyalty towards it. Connect with Online Social media. Company own portal.

Building Customer Relationship

Email follow ups Surveys-online or offline(at brand store). Recording complaints Opinion Poll

Benefits of Gathering Feedback

Gain insight from the customers perspective Identify what could be improved upon
Ability

to make changes before the customers abandon us

Be able to do continuous improvement

Benefits apply to all types of customers

Samples of Feedback

The Complaining Customer can be Helpful

Customers whose complaints are heard and acted upon are more likely to be loyal to you than those who do not have a complaint in the first place!

Future Scope

Using Bluetooth in our device we can connect with any Bluetooth enable devices making the data transfer wireless. Keypad and graphical LCD could be replaced by touch screens which could make human work easier by drag and drop method.

Will soon be implemented on other portable drives as well(eg Hard Drive)

Conclusion

The Tenso is first of its kind and will be demanded by all age groups.

The Introduction of Tenso will mark the start of new era in the field of data transfer.

Components Involved
A Wrist Watch Skelton 2 Ports An LED Display The Required Electronic Equipments