A PRESANTATION ON

Brand Awareness & Customer Expectation

of Shashi Industry Pvt, Ltd. (Bhavnagar ) Submited to : Gujrat Technological Univercity, Ahmedabad. COMPANY GUIDE: FACULTY GUIDE: Mrs. NEHA RATHI Assistant Professor

Mr. Manish bhai

Marketing Maneger

PREPARED BY :
127220592033 127220592002

Nakrani Mayur K. Bakaraniya Hardik K.

K.K.PAREKH INSTITUTE OF MANAGEMENT STUDIES AMRELI

India has a rich tradition of incense making that goes back

millennia. Many Indian incenses have a unique scent that is

not found in any other part of the globe. Incense sticks formed around bamboo are known as agarbati or agarbathi, while other main forms of incense are cones and logs or dhoops, which are incense paste formed into pyramid shapes or log

shapes, and then dried.

HISTORY

Any of the company history is always in small size to expand in large size it means a gradually development. Here Shashi industry are growing and progressive organization. Aspiring to spread the love and harmony, Shashi industry, came into the being in the year 1966 with superlative range of incense sticks and other products.

The products of this company have strong image in the mind of customer. The product are their brand name like Camay, Maza, Swedes, Denim, pavitra chandan, rose, royal, mogra, kevda, etc. The firm was sole proprietorship till 1994.than after it has been in 1994-95 it converted into partnership firm. The partners are Shashibhai vadher and his son tusharbhai vadher. Mr. Tusharbhai is the managing director at Bhavnagar. Mr. Nileshbhai & Mr. Hiteshbhai is managing director in Bangalore base units of Shashi industry group.

1) Name of industry : 2) Establishment year : 3) Address :

Shashi industry Industries Pvt. Ltd. 1960 Office:- Opp. Darbari.kothar, Shelarsha road,Bhavnagar Factory:- plot no.36, G.I.D.C. chitra, Bhavnagar. (0278) 2430539, 2428254 (0278) 436743 shashiho@sancharnet.in

4) Telephone : 5) Fax no :

6)E-mail:

7) Website : 8 Form of organization:

www.incensestickindia.com

Partnership firm

Production Department

The function of the production department is to produce our products on time, to the required quality levels, at the defined product cost. Note that Production can only meet its targets if Sales secure orders. Also production costs are dependent on

the price we pay for components and materials, etc.

SHASHI industry purchase a good quality based raw material like

Jiget Powder (Machhilus Macrantha) wood charcoal,

Bamboo Sticks, Halmandi (Allanthus Malbarca), Nagchampa (Mesua Ferrea Linn), Sandalwood, Loban (Boswellia Sernata Roxb), Gugal Dhoop (Ailanthus Triphysa) etc.,

India's the best reliable sources. Vietnam, China, Indonesia are also the sources for raw materials.

In Shashi industry, there is a separate marketing department,

which plays an important role in the Indian fragrance market, the Shashi industry currently 3rd rank in overall Indian market for Agarbatties and also famous in foreign market. This success is based on good and speedy marketing of Shashi industry for the product.

Products & Service 1) Maza 2) Denim 3) Camay 7) Kevda 4) Rose royal 8) Nag Champa

5) Jasmin 6) Cool breeze 9) Supersix 10) Yes

Shashi industry is very famous in producing Brand Incense stick the firm is producing about more than 55 types of incense sticks. Some of them are as under.

Professional Services Personal Services Health Services Ancillary Services Directory Service Senior or Elder Service Corporate Service International Service

0 1 2 3 4 5 6 7 8 9 10

Name of the products Maza Maza silver pack Maza Maza Maza Hexa Gonal Denim Denim Denim Denim Denim Hexa Gonal Rose Royal Rose Royal Rose Royal Hexa Gonal Ruturaj Mutha Ruturaj Pavitra Chandan Mutha

Packing (in gms) 20 30 80 160 22 20 40 75 150 22 20 70 22 20 70 20

Price (rs.) (of a dozen) 72.00 104.00 210.00 374.00 81.00 74.00 132.00 300.00 418.00 85.00 60.00 172.00 80.00 46.00 160.00 46.00

Place Direct Channel Indirect channel Promotion Local Advertising Nationl Advertising

Based on your research, discuss who your customers are and how
you can reach them. Here's where you decide whether to niche or not, or to segment your audience either vertically or horizontally

We can say that personnel management is based on this

sentence,

Mind your man and will mind all other things Each and every company has maintained separate HRM department. Shashi industry also maintain separate personnel

department for the management of human being.

The Finance and Accounts Department of Shashi industry plant is located in the Administration Building, which is situated outside the Plant factory gate. The Finance & Accounts (F & A) Department is a service department and its name function is to co-ordinate the financial activities at Plant Site. The F & A department maintain the records as required under various statute and get the same audited by Statutory Auditors under the functional supervision and guidance of shashi industry at Bhavnagar.

Stengths Highly flexible manufacturing system Full range of product Highly equipped testing laboratory. Low employee turnover due to high loyalty and satisfaction among staff. Good relations between labor and management. Fast decision-making. High growth rate of industry.

Weekness Insufficient storage space affecting the warehousing High wastage ratio. Lack of motivational factors Poor inventory management. Poor receivable management. High interest charges. Communication gap in all the departments. Improper reporting system.

Oppertunites Increasing health consciousness among public resulting towards the preferences of packaged products and hence an opportunity for a packaging industry.

Threats Cheap price brands are grabbing a large chunk of lower income customer base

Other brands are providing maximum profit to the dealers and Larger potential for geographical retailers expansion. Number of increasing competitors Increasing portioned of Indian Increasing Price of fuel and raw material fragrance market.

Author Nane :- Chandra (1998)

Article :- on challenges of Shashi agarbati.

It put special emphasis on production capabilities and efficiencies as most essential elements to fight global competition. It suggests various strategic decisions Shashi

agarbati have to make to survive the competitiveness .

Author Nane :- Simpson and Shetty (2001) Article :- a vast study on Shashi Industry.

The purpose of study is to analyze Shashi Industry, its structural problems, market access barriers, and measurements taken by government of India to enhance the industrys competitiveness in The study also assesses Shashi agarbati market potential and trade and investment opportunities for Bangalore firms as India steps into a more free and transparent trade regime. For the purpose of study exploratory study is done in which in-depth interviews are done with various government officials in Shashi Export Promotion Council, Ministry of Agarbati, of India, Apparel Export Promotion Council (AEPC),

To study awareness of the customer of SHASHI Industry

product

To study preference level of customer regarding SHASHI Industry product

To understand satisfaction level of customers towards SHASHI Industry.

To know the factors that influence the customer preference in decision making

There is four types research like: Exploratory Research Descriptive Research Diagnostics Research Casual Research

SAMPLING UNIT:

In this study the sampling units is individual.

SAMPLE SIZE: My sample size is 50 respondents

SAMPLING METHOD:
The samples are selected by convenience sampling

There are so many methods for primary data collection but We

have selected the Questionnaire method to collect primary

data. However for the convenience of some respondents ScheduleQuestionnairy method has also been used. Our questions are closed end questions.

AGE of Respondents
< 20 21 - 30 31 - 40 41 - 50 50 <

12%

14%

28% 30%

16%

Respondents Family Monthly Incom

5000-15000 15000-30000 30000-45000 45000 <

22%

24%

20% 34%

Occupation of Respondents
student Businessman Employee Other

22% 36%

22%

20%

Q.1 Are you using "incense sticks" (agarbati)

yes No

27%

73%

Q.2 What is price leval of brand you used ?

10 20 30 40

14% 25%

22%

39%

Q. 3 Which brand you are used ?

maza swadesh sasshi shree laxmi

14%
25%

22%

10%

29%

Q.4 Awerness of the brand Shashi agarbati ?

Yes No

43%

57%

Q.5 Who advise you to buy Shashi incense stick ?

shopkeeper friend relative other

20% 39%

16%

25%

Q.6 Which feature will you keep first your in mind while purchase Shashi incense stick ?
smell promotional scheme packing quality

27% 41%

12%

20%

Q.7 Have you used the shashi agarbati?

35% Yes No 65%

Q. 8 Your experience with Shashi agarbati?

excilant very good good fair bad

16%
27%

14%

20% 23%

Q.9 Do you find any confusion in purchasing due to No. of brand in market ?

45% 55%

Yes No

1.Incense stick company is having loyal customers i.e., repeat

customers.
2. Maximum customers are very much satisfied of quality of Shashi Industries.

3. Many customers choose Super brand because of Quality, good

fragrance and durability of the product. Middle aged people prefer valuable response to the brands of the SHASHI Industry.

4. Many customers feel some products of agarbattie are little bit

expensive.

SHAHSI INDUSTRY is performing extremely well as per the research done. Most the factors are being taken care very well, which makes SHASHI INDUSTRY

One of the best company in the market. With the

creative and innovative culture of the company it has been successful in creating a very nice image in the minds of the customers/dealers.

To make aware about the brand of SHASHI Industries marketing

management have to do some attractive plan & also provide the best
services to the customer so that industries become more volatile. The industries should take the feedback from the customers in order

to know whether the customer are satisfied with their product or not

1. Company should start advertising its product 2. Proper incentives is to be provided to the dealers

3. Company must maintain good communication system

5. Open Branches in semi-urban and rural sectors

Marketing Management (Reference book) Philip Kotler. Shashi industrys office, darbari kothar, Bhavnagar.

Company website:
http://shashiind.com/about_market.asp http://incensestickindia.com