AUTO

"

Inspiring Confidence"

By Prathap A.N Date- 08-06-2013

HISTORY
The company was the world's fourth largest manufacturer of twowheelers. Founded in 1926 by Jamnalal Bajaj, founder of the group. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965 Bajaj entered into a strategic tie-up with Kawasaki in late 1990 to enhance its product line and knowledge up-gradation By 1997,

Under the leadership of Rahul Bajaj, the turnover of Bajaj Auto has gone up from Rs.72 million to Rs.46.16 billion

Company profile
Bajaj Auto Limited Type : Public company Industry : Automotive Headquarters : Pune, Mumbai, India Key people Rahul Bajaj(Chairman) Employees :10,250 Parent :Bajaj Group Joint Venture: Kawasaki Heavy Industries of Japan

Vision and Mission of Bajaj Auto

Vision
To attain World Class Excellency by demonstrating Value added Products to customers

Mission
Focus on value based manufacturing Continual Improvement Total elimination of wastes Pollution free & safe environment

HEIRARCHY
Rahul Bajaj

Chairman
Rajiv Bajaj Managing Director Kantikumar R Podar Director

HUMAN RESOURCE
RECRUITMENT
Campus recruitment Job website Employee referrals

SELECTION
Aptitude test Group discussion Personal interview

TRAINING & DEVELOPMENT

FINANCIAL INTERPRETATION
2012 2011

Face value (Rs)

Dividend per share (Rs) Liquidity And Solvency Ratios

10.00
45.00 2012
0.88 0.02

10.00
40.0 2011
0.80 0.07

Current Ratio
Debt Equity Ratio

Q4 / 2013
Total Income Cr. EBIT Cr. PAT Cr. EPS (Rs.) 4,990 1,034 766 26.46

Ann 2012
19,872 3,944 3,004 103.81

MARKETING
4 Ps
Product : Two Wheelers, Three wheelers,

Avenger 220 DTS-I

Pulsar 220 DTS-I

Discover 150

Platina 100 CC

Ninja 650R Ninja 300

GC Max Diese

GC Max CNG

RE 2S CNG

RE 4S

Mega Max

Contd
Price : Bajaj Avenger 220 Rs. 78,500 Bajaj Discover 100 Self Rs. 46,200 Bajaj New Pulsar 150 Rs. 70,600 Promotion : Advertisement in Television, Online advertisement Place : Retail Show rooms.
INDEX POINT BSE : NSE:

SWOT ANALYSIS
Strengths
Highly experienced management. High performance products across all categories. Great financial support network (For financing the automobile)

Weakness
Still has no established brand to match Hero Honda's Splendor in commuter segment. Lack of skilled employee

Opportunities
Opportunities The growing gearless trendy scooters market. Can use the existing R&D capabilities for new models.

Threats
Intense competition Government regulations & increasing fuel prices.

COMPETITORS
Hero MotoCorp Ltd. TVS Motor Company Ltd. Maharashtra Scooters Ltd. Honda Yamaha

GLOBAL PRESENCE
GLOBAL BAJAJ is present in over 50 countries all over the globe Dominant presence in Africa, Latin America and South Asia

RECENT NEWS
Bajaj Auto May 2013 sales down 4% at 3,39,348 units

AWARDS
Product Award (year) Award Body

Kawasaki Ninja
Discover DTS-Si Pulsar135LS Bajaj Avenger 220
Bajaj Pulsar Bajaj Pulsar 180cc

Bike of the Year (2009-2010)

Most Value for Money-Bike of the Year Viewer's Choice of the Year 2011 Mc of the year upto 250cc
Hall of Pride Awards(2011) Bike of the Year(2011)

IMOTY
ET NOW - ZigWheels UTV Bloomberg-AutoCar NDTV Car & Bike Awards
CNBC - Overdrive Bike India

BAJAJ AUTO BECOMES "BHARAT STAGE III" NORMS COMPLIANT (2010)

CORPORATE SOCIAL RESPONSIBILITY

Conclusion