Documente Academic
Documente Profesional
Documente Cultură
AMUL
Type Cooperative
Founded
Headquarters Key people
1946
Anand, India Chairman, Gujarat Co-operative Milk
crore
Website
http://www.amul.com/
Key Facts
GCMMF: An Overview
Largest food products marketing organization of India Average collection is 7.5 million litres of milk per day Members
2.79 million
13,328
Products
Dairy
Frozen Fresh line
Objective
To
study and analyze the sales strategy of Amul. To study and analyze the distribution strategy of Amul. To analyze the effect of distribution strategy on sales of Amul product.
Methodology
Structured interview
With
Questionnaire
Open
Questions
Type of research:
Exploratory Research Descriptive Research
Sample Size
13
distributers of Patna
Method of survey:
Personal
interview
SALES TEAM
RANK
RESPONSIBILITY
MD
GM AGM
Deputy Manager Branch Manager Assistant Manager Senior Executive Moderate Executive Junior executive
Territory Sales In charge
RANK WISE
Salesma n
MD
RESPONSIBILITY WISE
Overall Structure
Selection
Application Initial interview of the candidate.
Employment tests.
Interviews. Checking references. Physical or medical examination. Final interview and induction
Process of Selection
Approval
from M.D: When there is any vacancy in any department, first step is to take approval from M.D to give advertisement in newspaper. After getting approval the process goes further.
Advertisement: Collection
After getting approval from M.D., advertisement is given in local newspaper for the related post in the sales department. of Application: All the direct applications are collected. of applications: After collection, applications are scrutinized
Securitization Interview: Medical
Interview is being carried out by a panel of 3 to 4 members consisting of head of Sales Department, M.D. and Manager of Administration checkup: Selected person sent for medical check. It held on interview day in AMUL when candidate found medically fit then selection is done
Selection:
At the end they give the appointment letter to the person and he/she is informed about his/her joining in the organization
Induction Program
INTERNAL Continues for 5-6 days Makes familiar with Sales Department of Organization
EXTERNAL Continues for 6-7 days Makes the employees visit the plant, the chilling centre
Training
Feedback
On the job training The immediate superior who knows exactly what the sales trainee should learn and do, gives him/her training at his/her workplace.
Coaching:
Job rotation:
Need of Training:
Effect of Training: Increased effectiveness of work. Increased dedication feeling for the work. Higher productivity
Adhoc
Bonus
Production Bonus Other allowance(Performance Allowance , advance , LTC )
Seminars Conference
Compensation Policy
Milk is taken to VCs by farmers on bicycle. Transportation of milk from the cooperatives through truck equipped with tanker.
First leg of transport is from the manufacturing unit to the company depots.
Selection
Authentication Proof of solvency Safety of the inventory Details of storage Human resource Details of other product Market coverage Details of advertisement initiatives
Retailers
Suggestions
Amul should go in for exclusive outlets in at least all the shopping malls. Pushcarts should be increased in number. The company should start a home delivery where a particular household will order full range of products required by it over a period of time. In order to remain sensitive to market demand, it is essential for the company to place additional salesmen on the field since the brand as such commands a high demand in the market but fails to match it with the supply.
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