DEFINISI MANAJERIAL EKONOMI

OLEH: FIEN ZULFIKARIJAH

What is Managerial Economics?

Douglas - Managerial economics is .. the application of economic principles and methodologies to the decision-making process within the firm or organization. Pappas & Hirschey - Managerial economics applies economic theory and methods to business and administrative decision-making. Salvatore - Managerial economics refers to the application of economic theory and the tools of analysis of decision science to examine how an organisation can achieve its objectives most effectively. 2

Howard Davies and Pun-Lee Lam It is the application of economic analysis to business problems; it has its origin in theoretical microeconomics.

PENDAHULUAN
1. PENGERTIAN MENERAPKAN TEORI DAN METODOLOGI EKONOMI DALAM PEMBUATAN KEPUTUSANBISNIS DAN ADMINISTRASI
MASALAH MANAJEMEN KEPUTUSAN
TEORI EKONOMI KERANGKA TEORITIS UNTUK PENGAMBILANKEPUTUSAN

ILMU PENGAMBILAN KEPUTUSAN ALAT DAN TEKNIK ANALISIS

EKONOMIMANAJERIAN PENERAPAN TEORI EKONOMI DAN METODOLOGI ILMUPENGAMBILAN KEPUTUSAN UNTUK MEMECAHKAN MASALAH PENGAMBILANKEPUTUSAN

MASALAH MANAJEMEN KEPUTUSAN

Managerial Economics
Manager

A person who directs resources to achieve a stated goal.

Economics

The science of making decisions in the presence of scare resources. The study of how to direct scarce resources in the way that most efficiently achieves a managerial goal.

Managerial Economics

Michael R. Baye, Managerial Economics and Business Strategy, 3e. The McGraw-Hill Companies, Inc. , 1999

Definitions & assumptions

Theoretical analysis

If predictions not supported by data, model is amended or discarded If predictions borne out by data, the model is valid, for the moment
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Predictions

Predictions tested against data

What Is A Good Model?

It allows us to make predictions and set hypotheses The predictions can be tested against the empirical evidence The predictions are supported by the empirical evidence

The Use of Economic Models

Positive Economics:Derives useful theories with testable propositions about WHAT IS.

Normative Economics:Provides the basis for value judgements on economic outcomes.WHAT SHOULD BE
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What is the purpose of economic analysis?

Why do we want to apply economic analysis to business problems?
For the academic economist: to understand, to make predictions about firms behavior The positive approach to theory: What is? For the businessperson: to assist decision-making, to provide decision-rules which can be applied The normative approach to theory: What should be? These purposes are different, they can lead to misunderstanding, and economists are not always honest about the limitations of their approach for 9 practical purposes.

How Can Managerial Economics Assist Decision-Making? 1. Adopt a general perspective, not a sample of one
2. Simple models provide stepping stone to more complexity and realism 3. Thinking logically has value itself and can expose sloppy thinking

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Why Managerial Economics?

A powerful analytical engine. A broader perspective on the firm.
what is a firm? what are the firms overall objectives? what pressures drive the firm towards profit

The basis for some of the more analysis of issues in Marketing and Strategic Management.

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