BUSINESS PROPOSAL & CAMPAIGN DESIGN

A Hundred Hands Project

Submitted, in fulfillment of We-care Internship, to

Piyush Pande Asish Senapati Prakhar Nigam

Introduction
Works for economic empowerment of artisans & promotion of art & handicrafts Vision- To create a world that celebrates the pleasure of handmade crafts in our homes and daily lives. Strives to provide a platform to bring together

Ideology
Innovate Interact Inform Include

Actions
Developing a synergy between traditional art and todays age with reinvention and evolution By recycling, reusing and recreating and promoting recycled goods Forging partnerships & link initiatives with like-minded organisations & S.H.Gs Supporting projects that educate people about the joys of hand crafting

Projects
To develop a business proposal for the upcoming association of the organisation with Lee Denim. To design & conduct a Holi campaign for marketing of natural colors made by a partner group

Project 1

Business proposal development

Objective
Build corpus for A Hundred Hands Make a proposal advantageous to both parties Promote the usage of recycled denims Support more livelihood projects

Work done
Understand A Hundred Hands
Promotes recycling and reusing Deals only with handmade products Existing livelihood projects on a small scale Annual bazaars

Work done
Understand A Hundred Hands Understand the business of Lee and its trigger point
Adverse impact on the environment Any campaign needs heavy investment Credibility on being associated with an NGO

Work done
Understand A Hundred Hands Understand the business of Lee and its trigger point Innovative ideas on products from used denims
Shortlisting unisex utility products Simple to design & make Within cost constraints

Work done
Understand A Hundred Hands Understand the business of Lee and its trigger point Innovative ideas on products from used denims Prepare the business plan
Collection of old denims and return gift to donors Transforming into exciting products Corpus for A Hundred Hands Principal sponsor in the annual bazaars Ensure a Non-Profit & For-profit work in synergy

Holi Campaign
A Hundred Hands

Objective
To make people aware about the harmful effects of ordinary chemical colors. To promote the handmade natural colors and gulaals, made by E-coexist. To get maximum orders for colors and gulaals. Identifying new channels for sale of these colors

Work Done
Knowing about E-coexist
Colors and gulaals from e-coexist Other work done by the group

Mapping localities with large North Indian population Designing posters for campaign Visiting gated communities Identifying key locations for setting up stalls

Results
Generated prospective sales lead Got contact lists of corporate Helped in developing a mailer

Voluntary Contribution
Managed A Hundred Hands stall at: Waste Management Mela (Freedom Park) Rococo Art Gallery (Near Brigade Road)

Achieved a cumulative sale of over Rs. 15000 in 3 days

Learning
How a NGO functions Interacting with the various stakeholders How to prepare a business proposal Campaign Designing Hands on experience of sales Working as a team