ABHIMANYU SHARMA

FMS-IRM
jaipur
Wagon R Indica V2

Zen Estillo Swift

 “Choosing Best Car”
1.000

COST PERFORMANCE COMFORT MAINTENANCE

0.25 0.25 0.25 0.25

WEIGHTS ASSIGNED
 I II III IV
Price 2,56,296 3,21,581 3,25,944 3,99,990
(Rs.)
ex- Tata Maruti Maruti Maruti
showroo Indica Zen Wagon R Swift
m Delhi Xeta GL Estilo LXi
LX LX

COST
 I II III IV
Fuel Maruti Zen Maruti Tata
Economy Swift Estilo Wagon R Indica

City (kpl) 11.9 11.7 11.5 10.9

Highway 16.6 16.2 16.2 15.9

(kpl)
Overall
(kpl) 13 13 12 12
 II IV III I
Maruti Swift Zen Estilo Wagon R Tata Indica
Decent Air- Great Space &
performance condition engine Comfort.
Good works well Rubbery Engines
dynamics Cramped gear change are coarse
Interiors interiors Narrow, Gear
not roomy Not insubstantial change
Small, spacious rear seats vague
Dark cabin Poor
Gearshift
 I III II IV
Maruti Swift Zen Estilo Wagon R Tata Indica
Analytical Hierarchy Process (AHP) Program

CRITERIA VALUE CRITERIA

Cost -4 Performance
Cost 5 Comfort
Cost 3 Maintenance
Performance 7 Comfort
Performance 3.5 Maintenance
Comfort -5.1 Maintenance
SOURCE : http://www.cci-icc.gc.ca/tools/ahp/index_e.asp
 consistency of the judgments that
have been entered.

Main. 16.02

Comf. 5.02
RESULTS
Perf. 53.95
Cost 25.01

0 20 40 60
Consistancy Ratio : 0.116
 Purchase price
Suppose a budget of Rs. 3,25,000 for
buying the car
, but are willing to consider alternatives
whose price exceeds their budget.
The four alternatives—along with their
purchase prices:
 Rs. 325000
COMPARISION Purchase Price Under/Over Budget

A B A B Better A B
Price Difference
Amount

WagonR Swift 3,25,944 3,99,990 A 74046 944 74990

WagonR Indica 3,25,944 2,56,296 B 69648 944 68704

WagonR Zen 3,25,944 3,21,581 B 4363 944 3419

Swift Indica 3,99,990 2,56,296 B 143694 74990 68704

Swift Zen 3,99,990 3,21,581 B 78409 74990 3419

Indica Zen 2,56,296 3,21,581 A 65285 68704 3419

 Rs. 325000
Under/Over Budget
A B BETTER RATIONALE
CAR
944 74990 A Both are over
budget

944 68704 B 50000+ Price

Advantage
for B
944 3419 B 3000+ Price
Advantage
for B
74990 68704 B A is over
budget
ALTERNATIVE GOAL PRIORITY

Wagon R .0455

Indica .0937
Swift .0313

Zen .0795

TOTAL .2500
The global priorities show how
much the purchase price of each
model contributes to the overall
goal of choosing the best car.
MODEL Cost Performance Comfort Maintenance TOTAL

WagonR .0455 .0455 .0455 .0795 .2160

Indica .0937 .0313 .0937 .0313 .2500

Swift .0313 .0937 .0795 .0937 .2982

Zen .0795 .0795 .0313 .0455 .2358

TOTAL .2500 .2500 .2500 .2500 1.000

1.000
 Submitted to :

Prof