Documente Academic
Documente Profesional
Documente Cultură
Ahmad Syamil
Advance Statistical Method
CIT 6093 ARKANSAS STATE UNIVERSITY
Department of Computer & Information Technology
Chapter One
Fall 2005
OBJECTIVES
INTRODUCTION MULTIVARIATE ANALYSIS TECHNIQUES AREAS OF APPLICATION MUTIVARIATE ANALYSIS ON COMPUTER
INTRODUCTION
Marketing Research Began in the Early 1950s
Variables is any Construct or Property Free to Vary ... It can be Identified or Measured
Contd
INTRODUCTION
Variables Analyzing Method
Contd
INTRODUCTION
Powerful Tools in Multivariate Statistic
Discover Patterns of Relationship among Variables
Multivariate Analysis used for Econometric Data from the Market Place
Dollar Sales, Market Shares, Computer Data, Demographics, Disposable Personal Income, Retail Sales, GDP.
Contd
Contd
AREAS OF APPLICATION
Contd
AREAS OF APPLICATION
Functional Areas
Used in the Areas of
Product and Service Design and Evaluation Pricing Studies and Simulations Advertising Copy Platform Development Evaluation of Advertising Effectiveness Customer Satisfaction Studies
Contd
AREAS OF APPLICATION
Marketing Topics
Used in the Areas of
Determine the Relative Importance of Product Finding the Optimum Combination of Profuct Predicting Market Share Estimating a Demand Curve Identifying Market Segments Constructing Positioning Maps