CHANAKYA NEETI TITLE

ON MANAGEMENT
BY - DR. SURAJ JADHAV. PRN - 13040141097. GUIDED BY MS. SHOMA SHRIVASTAVA.

ISIL

SYMBIOSIS INSTITUTE OF HEALTH SCIENCES,PUNE.

MOB: 9970746189

INTRODUCTION
Chanakya was known as Kautilya and Vishnugupta. Chanakya lived from 350-275 BC i.e. Post-vedic Period. CHANAKYA A Great political strategist and Royal Adviser. An Economist. An Educator. An Expert in Diplomacy. Minister of Chandragupta Maurya. Professor of Politics and Economics at Taxila University.

LIFE WORKS
Pulled down Nanda Dynasty. King maker Chandragupta Maurya. Established Maurya Empire. Responsible for defeat of Alexander in India. MASTERPIECES -

Kautilya Arthashastra. Kautilya Nitishastra.

 Defines neeti as common sense.

Neeti is mother of all human sciences and ethics; basis of happiness. Neeti aims at cultivation of virtues and wisdom and striking a balance between purusharthas.

SCOPE
That man who by the study of these maxims from
the sutras acquires a knowledge of the most celebrated principles of duty, and understands what ought and what ought not be followed, and what is good and what is bad, is most excellent.

-(1.1.2)

ORGANIZATIONAL STRUCTURE
"The king, the minister, the country, the fortified city, the treasury, the army and the ally are the constituent elements of the state. -(6.1.1)
Lists 7 Pillars Of An Organization 1.The King (The Leader) 2.The Minister (The Manager) 3.The Country (Your Market) 4.The Fortified City (Head-Office) 5.The Treasury(Finance) 6.The Army (Your Team) 7.The Ally (Friend/Consultant)

LEADERSHIP SKILLS & OBJECTIVES

Chanakya advises his Swamy(The King) to rule through the Skills:
Prabhu Shakti (Vision) Mantra Shakti (Mission) Utsah Sahkti (Motivation).

And also reminds his Objectives for his rule:

Acquire power. Consolidate. Expand. Enjoy.

KNOWLEDGE
Knowledge is important. Knowledge is cumulative. Once it exists, it grows. Every new piece of knowledge reveals connections with other areas of knowledge. Each breakthrough in knowledge creates new opportunities that expand and multiply. -(9.2.5)

ACCOUNTING AND MM
Accounts of various resources favours efficient utilization; which leads to prosperity. Taxes (mukhasangraha) on all commodities intended for sale shall be prescribed once for all. The Superintendent of Armoury shall precisely ascertain the demand and supply of weapons, their application, their wear and tear, as well as their decay and loss.

PROFITABILITY AND COST MANAGEMENT

Profitability should not only mean surplus over costs; It should also mean provision of investments for future growth. - (14.1.5)

JUSTICE
Danda Nitis. Property Right & Protection of wealth. Corporate punishments by paying fines. Protection

Distrubution

Acquisition

Augmentation

PROPERTY

WOMEN EMPOWERMENT
First advocate of -

Equality Of Laws.

ECONOMY
Swami must bear in his mind that a king with depleted treasury is a weak king and the easiest target of enemy. -(8.13.6)

MARKETING
The world's biggest power is the youth and beauty of a woman.

RULES AND REGULATIONS

"A person should not be too honest. Straight trees are cut first and Honest people are screwed first.

 Learn from the mistakes of othersyou cant live long enough to make it all yourselves! Our bodies are perishable, wealth is not at all permanent and death is always nearby. Therefore we must immediately engage in acts of merit.

REFERENCES
www.wikipedia.org/wiki/chanakya www.hinduism.co.za/chanakya www.mbascool.com www.funonthenet.in www.citehr.com www.studymode.com mantramanagement.blogspot.in