Copyright 2011 Fairchild Books

All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any meansgraphic, electronic, or mechanical,

InFashion: Fun! Fame! Fortune! 2nd Edition

including photocopying, recording, taping, or information storage and retrieval systems without written permission of the publisher.

ISBN: 978-1-60901-308-0 GST R 133004424

Elaine Stone

Part Three

The Secondary LevelThe Producers of Fashion

Chapter Seven

Product Development

Key Concepts

The major advantages and disadvantages of the contractor system The six-stage process of developing and producing a line of apparel The major industry practices of licensing, brand extension, private label and specification buying, offshore production, CAD/CAM, PLM, use of factors, chargebacks, and SIC/NAICS codes The supply chain management movement and the mass customization theory and their effects on the product development chain How bar codes, scanners, and RFID are integral parts of supply chain management

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Introduction

Product development is the teaming of market and trend research, with the merchandising, design, and technical processes that develop a final product

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What Is a Product Line, and Who Develops It?

Line Collection Groups Line-for-line Anchors Knockoffs

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Role of the Merchandiser

What Is a Product Line, and Who Develops It?

Role of the Designer

Role of the Producer
Apparel Manufacturers Apparel Jobbers

Contractors

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The Product Development Process

Stage 1: Planning a line
Stage 2: Creating the design concept

Stone Chapter 7

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The Product Development Process

Stage 3: Developing the designs
Computer-Aided Design Linked CAD/CAM/CIM

Stage 4: Planning production

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The Product Development Process

Stage 5: Production Cutting Sewing Finishing the Product Inspecting the Product Stage 6: Distributing the line
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Specializing by Product

Brands and Labels

National/designer brand
http://explore.calvinklein.com/en_US/explore#explore/calvinklein/ home/advertising/fall-2013-campaign-video-T538-TLNK538/

Private label Retail store brand Other brands Nonbrands

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Industry Practices
Manufacturers Acting as Retailers

Licensing
Brand Extensions Private Label and Specification Buying Offshore Production Use of Factors Chargebacks SIC/NAICS Codes
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Advanced Technologies and Strategies

Computer-Integrated Manufacturing and Product-Lifecycle Management Supply Chain Management

Quick Response (QR)

Bar Codes, Scanners, and Radio Frequency Identification (RFID)

Universal product code (UPC)

Electronic Data Interchange (EDI)

Mass Customization
Body Scanning
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Globalization

Globalization of the marketplace finding both foreign competitors and foreign customershas happened to a wide range of U.S. manufacturing products

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Trade Talk

anchor apparel contractor apparel jobber apparel manufacturer bundling chargeback

computerintegrated manufacturing (CIM) corporate licensing electronic data interchange (EDI) factor floor ready graded group item house

collection
computer-aided design (CAD) computer-aided manufacturing (CAM)

line
line-for-line

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Trade Talk

marker mass customization offshore production

quick response (QR) radio frequency identification (RFID) sample hand section work specification buying specification manager spreader supply chain management (SCM) universal product code (UPC)

outside shop
piece work private label product development product lifecycle management (PLM) product manager quality assurance (QA)
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