OST

(ORGANISATION STUDY)

JANARDHANA RAO.CH
MBA , 2009-2011
CHRIST UNIVERSITY

Godrej & Boyce Mfg. Co. Ltd.

HYDERABAD
 ABOUT THE COMPANY
• Founder of Godrej was Mr.Ardeshir Godrej.
• Godrej & Boyce Mfg co Ltd established at Lalbaug Mumbai
on 7th May 1897.
• In the year 1918, Godrej soaps limited came into light.
• Godrej entered in FMCG sector in 1971.
• Godrej entered in Real State sector in 1990.
• In April 2001,Godrej consumer Products Ltd. (G.C.P.L) came
into light.
• Godrej entered in BPO Solution & Services Space in 2003
(Godrej Global Solution Ltd).
• Godrej has completed its 111 years.
• Annual sales of Godrej & Boyce Mfg co Ltd in Indian
Currency is 28,896 Million (Updated 2007).
 Mission, vision & Motto
Mission:
Godrej Mission is to operate in existing and new businesses
which capitalize on the Godrej brand and corporate image of
reliability and integrity.
Godrej objective is to delight it’s customer both in India and
abroad.
Godrej shall strive for excellence by nurturing, developing and
empowering it’s employees and suppliers.
Godrej encourage’s an open atmosphere, conducive to learning
and team work
 Contd…..
Accelerate the growth of Indian household

insecticides market.
To globalize the business rapidly.
Enriching Quality of Life Everyday Everywhere.
Vision:
Godrej in Every Home and Work place.
Motto:
We care the quality of your life.
 Godrej & Boyce Mfg.Co.Ltd Branches (Sales and
Service) and Retail Showrooms:
The Company has a network of:
 38 Company-owned Showrooms
 more than 2,200 Wholesale Dealers, and more than
18,000 Retail Outlets.
The Company has Representative Offices in Sharjah
(UAE), Nairobi (Kenya), Colombo (Sri Lanka) and
Riyadh (Saudi Arabia).
 Division of GODREJ & Boyce
Mfg.Co.Ltd
GODREJ & 
Boyce 
Mfg.Co.Ltd

Security Material
Home Furniture’s
Goods
Equipment Handling
Appliance
Division Equipment

Physical Electronic
Security Security Doors
Product System
 SECURITY EQUIPMENTS
Physical Security Equipment:-

Defender Plus Safes Record Room Popular Safes

Door
Electronics Security Equipment:-

CCTV E Laptop Safe Video Door Phone

Doors:-

Flush Doors Moulded Panel

Royal Teak Doors

 Hierarchy:
•
Personal department comprises of four employees- one deputy and 3
seniors under him.
Over all there are 19 plants make all different products like security
systems, locks, doors, etc. Each of this plant is considered as a separate
profit making center. Profits made by each of the plants are accounted for
separately in its Annual report also.
Management:
Different levels of management are as follows:
A - Base level of management
In this level, new-entrants are trained about the various levels of the
department.
O - Operation
P - Promotion of product
T - Technical
S - Sales
E - This level consists of owners and M.D.
Each of this level consists of three sub-sections, through which each
employee has to pass to reach a higher level. An employee, before moving
into the next level, he has to be in each sub section for at least two years.
PERFOMANCE HIGHLIGHTS
NET SALES
1200
1000
800
600
400
200
0
FY FY FY FY FY
03-04 04-05 05-06 06-07 07-08

FY 2007-08 consolidated Sales Revenue Improve

by 16% from 951.5 cr to 1102.6 cr.
 NET PROFIT

160
140
120
100
80
60
40
20
0
FY 03-04 FY 04-05 FY 05-06 FY 06-07 FY 07-08

FY 2007-08 consolidated Net Profit Increaes

by 11% from 144 crore to 159.2 crore
 Competitor of Godrej in Security
Equipment
 Physical Security:-
– Gunnebo India pvt
– Methodex
– Syntax
 Electronic Security:-
– Panasonic
– Zicom
– Banking automation
 Doors:-
– Kalsi Automatic Door Sys tem (P) Ltd
– Tasido Wooden Door Co Ltd
– Furntech Interiors Private Ltd
– Jindal Overseas
 SWOT ANALYSIS
STRENGTHS :-

3. The Company has got wide range of branches within the

country.
4. The Company has wide range of product line.
5. Godrej is having better Sales after services.
6. The Company has there respectable and believable brand
name.
7. Company is having large number of customer with higher
satisfaction.
8. The management is trained and efficient & the network of
service centers is good in all states.
WEAKNESS:

1. The Company does not go for advertising, which is one of

the biggest disadvantage of Godrej.
2. Its emphasis more on the advertising of office automation &
prima division.
3. The company is focusing many security products at a same
time.
4. The effective selling schemes are not available like payment
on installments.
OPPURTUNITIES:

1. Godrej has more opportunities to grow as it has earned good

name in security sector.
2. Technical up gradation time to time is also one of the
opportunities.
3. Godrej can focus on big project like construction. Where
there is a great demand of security equipments

Threat:
2. The growing competition in the security sector is threat for all
manufacturing companies so it is also threat for Godrej to stand in
the market with the higher position.
 RECOMMENDATIONS
The Company should advertise its Security equipment.
Today Price based competition is skyrocketing so if it is
possible that Company should cut down its security
equipments price.
Company should promote its security equipment through
canopy.
Company should do mall activities once in a week because it
is necessary to promote the high involvement security product.